Motion Picture Daily (Oct-Dec 1956)

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1 Motion Picture Daily Thursday, November II 'Status Report' review: (Continued from page 1) this conference so that "support and participation from all segments of the industry can be secured" for the program which some segments of the industry hope to launch diis coming January as a "Golden Jubilee." The MPAA six-point program is based on recommendations from its advertising and publicity directors committee, which proposed merchandising and promotional avenues to bolster business. Among these recommendations were proposals for a Hollvwood Press Conference, executive field trips, contest and premium stamp plans, including an "Oscar Sweepstakes," industry survey, advertising billings, and an advertising campaign. This conference, according to an advertising and publicity directors committee member, would be far more a "status report," at which time everyone would be brought up-to-date on progress made by sub-committees working on all of the proposals. Tamarin Heads Committee A sub-committee, headed by Alfred Tamarin of United Artists, has been working on the "Oscar Sweepstakes," and has held preliminary conferences thus far with COMPO officials in regard to having the MPAA contest supplant the COMPO Audience Awards campaign. The MPAA appointed a staff member, Arthur DeBra, to coordinate all activities of the program for merchandising tie-ups for the contest which would be run in conjunction with the 1957 presentation and nominations of the Academy Awards. Thus far, COMPO officials have been non-committal about the MPAA suggestions and it is felt, according to the advertising publicity executive, that this "status report" meeting "would clear the air." The sub-committee headed by Gil Golden of Warner Bros., which is working on advertising billings, is preparing a consise report. This report will be presented to the West Coast studio heads by Barney Balaban, president of Paramount Pictures and Golden, within the near future. Treyz Named ( Continued from page 1 ) Television Bureau of Advertising for 20 months prior to his return to ABC where he had been in charge of research and development and later in charge of the radio network. Before joining ABC in 1948, Treyz was with Sullivan, Stauffer, Colwell & Bayles. Use Filmack's New, Deluxe TRAILER® • IMMEDIATE SERVICE! ^UpT NO CONTRACTS NO RETURNS Use as Prevues, Advance or Cross Plugs! With Copy, Photot and Off Stage Talk The Desperadoes Are in Town Regal-20th Century-Fox In this Regal Films production released by 20th Century-Fox, Robert Arthur, now 26, graduates from baby-faced juvenile roles and sets out to alert all and sundry that he can be a mean hombre when he wants to. He succeeds only fairly well in convincing audiences that he would be the type to desert farm-boy privations and a dissolute father in the postConfederate South, and head West for bad-man high-jinks robbing banks and stage coaches in Texas. After a while the boy realizes the error of his ways and turns homeward. He finds his parents have died, and he starts to build the farm anew with the help of his devoted girl-friend, Kathv Nolan. Our young hero's past, however, catches up with him. The film is in black-andwhite Regalscope, an anamorphic process compatible with CinemaScope. Rhodes Reason does the best acting of the cast as a voung desperado who lures Arthur into his life of crime. Competent in their roles are such as Rhys Williams, Dave O'Rrien, Kellv Thordsen, Mae Clark and Robert Osterloh. Kurt Neumann produced, directed and wrote the screenplav with Earle Snell. The doings cover familiar ground, but there are some suspense-laden twists toward the end when young Arthur, now reformed, gets the best of two members of the gang who try to coerce him into robbing his home town bank. Neumann has kept the action crisp and economically plotted, and the Regalscope photography is clear and fluid. Action houses should find this satisfactory fare. The ending is somewhat questionable on moral compensation grounds, as the townspeople, headed bv banker Rhvs Williams, attempt to shield young Arthur from the law when one of his mortally wounded former associates blurts out the truth about the boy's past. Even though there is a $500 reward on Arthur's head, he goes free when the sheriff agrees not to report him to the authorities. This purportedly is his reward for turning honest. Running time, 73 minutes. General classification. For November release. La whence J. Quirk AA Reports Used by FILMACK Chicir.0, III. ( Continued from page 1 ) meeting held at the studio today. Stockholders re-elected the board of directors, and the board, at a meeting which followed, re-elected all officers. Broidy announced that operations for the first quarter of the present fiscal year, ending September 29, resulted in a net loss, after federal taxes, of $47,000. This compares with a net profit of $117,000 for the quarter which ended Oct. 1 the year before. Gross income for the quarter ended Sept. 29, 1956, was $4,552,000, which compares with $3,705,000 in the corresponding quarter of the previous year, showing a 23 per cent increase. Directors declared a quarterly dividend of 13% cents per share on the company's 5J& per cent cumulative convertible preferred, payable Dec. 15th to holders of record on Dec. 3. Broidy told the stockholders that the purchase of exchanges in Atlanta, Charlotte, Memphis and New Orleans will prove a profitable venture. He said Interstate Television Corp., AA subsidiary, "is making real progress and we are looking to augment that operation." The AA president said the fact that "Friendly Persuasion" has done better business for the second week than the first week in New York and Chicago is extremely promising in view of the fact that most pictures begin to decline in the second week. I'Garden' License (Continued from page 1) ''of the Appellate Division, which -viewed the picture in the 20th Century-Fox projection room here, said it was "governed by our decision in Capitol Enterprises, Inc., V. Begents" ("Mom and Dad") made last April. They added "in view of the decisions of the Court of Appeals in this area, a majority of the court are of the opinion that a decision striking down the entire statute as unconstitutional ought not be entered by an intermediate appellate court." However, president Judge Sydney F. Foster, in a three-page concurring memorandum, declared that the United States Supreme Court decisions in the Burstyn case ("The Miracle"), Commercial Pictures Corp. V. the Begents ("La Bonde"), also a New York case, and other cases decided by that tribunal "in reliance thereon," had "voided" the New York licensing law "piecemeal." The other judges— Bergen, Halpern, Zeller and Gibson— pointed out that the "specific and limited portions" of the film to which the licensing authorities object "are exposed portions of human bodies in scenes depicting a nudist colony." They continued: "there is, however, no full exposure of any adult nude body. The objectionable aspect of the film does not reach a magnitude which, under the limitations with which the Supreme Court has cov 6Streamlinii] ( Continued from page 1 sub-committee, has been co with executives of all produci tribution organizations here ir to streamlining operational i in the home offices and exchc National Film Service, i week, announced that it will all physical distribution for panies in New Haven in one depot which will mark "the b of the end of the archaic dis methods which have been st the motion picture industry According to a represent Booz, Allen & Hamilton, this dation plan of NFS has bee about for some time by panies. Asked if this plan w; explored in the survey, he rep the management consultant g: a policy not to discuss its wo with its clients. Many Surveys in Progre All the distribution comp; recent months and on their o\ been conducting efficiency economic surveys of their operations, from the branch o exchange office level right u home office. An official of one distribut; pany yesterday said diat ii months, his organization has ized sales operations by cons branch operations in certa tories. He said that one re this has been that many of thi accounts in a certain territc banded together to form bir booking combines and "more or less eliminated the of having a film salesman c them. Under our centralizei tion now, in this territory sells the combine, thereby us to save a lot on overhead Another sales executive duplication of work between < and contract sales departmenl home office. He said that this work duplication has bee inated" bv utilization of micrc Director Dmytryk I Company Ad Polici SAN FBANCISCO, Nov. vertising policies of film mak sharply criticized today by fil tor Edward Dmytryk, who1 Mountain" opened at the St Theatre here. Dmytryk deplored the situs "now when Hollywood is sea: pull in their horns, instead all out with an advertising cl Just after the war, if the indi timid about a picture, the; double the advertising bud that was when all pictures wr ing money. Now, with the tion of tv, if anyone suggesl tain picture is weak, they advertising in half." ered over the power of a stat H sor films, would warrant |fl straint."