Motion Picture Daily (Oct-Dec 1956)

MOTION PICTURE DAILY I 80, NO. 98 NEW YORK, U.S.A., WEDNESDAY, NOVEMBER 21, 1956 TEN CENTS llings : jist Standing pmmittees of (OA for Year l]\ame Other Units ; Special Projects I e standing committees of TheOwners of America for 1956-57 made public yesterday by presiErnest G. Stellings. Additional aittees for special projects and arnents will be named as ren to carry out the current proSit was reported. Missing from ist of 23 TOA committees is a appointed to deal with arbitra e co-chairmen of each standing (Continued on page 7) Js First Pre-Release \licity Manual Out By LESTER DINOFF Hit thousand copies of Warner pre-release publicity manual for $ Doll" will be sent out this "to exhibitors, fieldmen, branch district managers and to foreign :ity people, according to Robert iplinger, vice-president and diof advertising and publicity ie compnay. jlinger said a pre-publicity al will be sent out on all future Bros, release, containing a rehensive advertising and pubreport including all newspaper, me, radio and television breaks (Continued on page 6) Weoision C0MP0r Allied Committees Will Meet Before End of Year on Achieving 'Rapprochement' Meetings between committees of the Council of Motion Picture Organizations and Allied States Association will take place "between now and the end of the year" to seek to bring about "a rapprochement" between COMPO and the exhibitor organization, according to Emanuel Frisch, chairman of the COMPO committee. Rube Shor, president of National Allied, announced earlier this month he will shortly appoint a committee to negotiate with COMPO to determine whether or not the exhibitor group should rejoin COMPO. Frisch was named chairman of the COMPO committee, following that organization's executive committee meeting in late September. Frisch's group is to study Allied's complaints against COMPO and its special counsel Robert W. Coyne. Thus far, only preliminary talks on the matter have been held between both parties. Kodak Votes Dividends for 51,000 Employees Special to THE DAILY ROCHESTER, N. Y., Nov. 20.The directors of the Eastman Kodak Company today voted wage dividends estimated at $35,700,000 to be shared by about 51,000 Kodak men and women in the United States. The wage dividend, to be paid next March 19, is the highest amount authorized since the plan was begun by the company 44 years ago. Eligible employees will receive $31.75 for each $1,000 they earned at Kodak during the five years from 1952-56. The Kodak directors declared a (Continued on page 2) Set 3-Shows-a-Day For '10' in Detroit The Cecil B. DeM file-Paramount production of "The Ten Commandments" begins an experimental threeshows-a-day run in Detroit today with only the evening performance scheduled for reserved seats, Paramount has announced in disclosing future opening dates for the picture. The purpose of the special policy is to compare results with the legitimate theatre scheduling being observed in all other runs of the picture. The performances are arranged for (Continued on page 6) FIRST TIME AT POPULAR PRICES! R0DGERS & IAMMERSTEIN PRESENT OKMHOMAf 'Giant' Tops WB Grosses With approximately 30 new openings this past week and a number of sustained holdover engagements, George Stevens' "Giant," presented by Warner Bros., has established itself as the greatest grosser of all time for Warner Bros., the distributor. The following grosses were reported for the picture in several of the new situations: $27,481 for the first four days in Indianapolis; $25,545 the first three days in Atlanta; $23,678 for four days in Cincinnati; $23,526 in four days in Columbus; $22,735 for five days in Syracuse; $21,000 for five (Continued on page 6) Optimism the Keynote At CEA Toronto Confab Special to THE DAILY TORONTO, Nov. 20 Optimism pervaded the annual meeting today of the national committee of Canadian Exhibitors Association here. Morris Stein was re-elected chairman of the meeting which was noteworthy for its lack of contentious issues. "We've reached the bottom of business," said Owen Bird, Ladner, B.C., exhibitor, who also operates the ( Continued on page 2 ) Iii Anti-Trust Case Federal Court Decides for B&K, Majors Tower Theatre, Chicago Loses Suit for Damages Special to THE DAILY CHICAGO, Nov. 20.-A Federal jury has returned a verdict here in favor of Balaban and Katz Corp. and the major film distributors in an antitrust suit filed against them by the Tower Building Corp., owners of the building housing the Tower Theatre here. The jury found in favor of the defendants on all counts in the suit. The plaintiff had sought to prove $700,000 in damages and had instituted suit for "treble damages," or (Continued on page 6) Fox Overseas Drive Brings Record Billings The greatest amount of billings in any single week in the history of 20th Century-Fox's International and Inter-America Organizations was achieved during the week of Nov. 11 to 17 which was dedicated to ( Continued on page 2 ) Figaro Will Produce Five for UA Release Figaro, Inc., will produce five pictures in 1957 for United Artists release, Robert Lantz, vice-president, announced yesterday. The five features to go before the cameras next year include "Top Dog" "Commencement" and "Border Trumpet" all to be produced by Walter Wanger. The others are "The Quiet American" and "Santo Cowboy," both to be written and directed by Joseph L. Mankiewicz. A MAGNA PRODUCTION distributed by 20th Century-Fox CINemaScoPE: Technicolor ADVERTISED IN THE DECEMBER ISSUE OF Redbook ^Nearly 7,000,000 Primary Readers THE MAGAZINE FOR YOUNG ADULTS