Motion Picture Daily (Oct-Dec 1956)

6 Motion Picture Daily Friday, November 23 National TV Sale Policy Pre -Selling HpHE pictorial story on M-G-M's "Julie" in the Nov. 19 issue of "Life" is constructed like a thriller motion picture. "Julie" is, of course, a suspense melodrama. We quote from the first page of the "Life" story: "Two specialists in shivers, Andrew Stone, who wrote and directed the movie 'Julie,* and his wife, Virginia, who helped edit it, made fiendishly sure of that. In this tale of terror they keep poor Julie (Doris Day) running faster and faster from the fearful fright of the next page." When the readers turn to the following page, they learn why Doris Day is running faster and faster. • "Teahouse of the August Moon" is one of the approved movies in the December issue of "Woman's Home Companion." Barbara Goldsmith reports that "Teahouse" is the story of an American Army captain who came to understand the humor of Oriental ways. • "Secrets of Life," reports Ruth Harbert in the November issue of "Good Housekeeping," is a story of the inhabitants of the shallow seas, the ocean fringes and fresh water who are spied upon in all their beauty, their ludicrousness and the almost human hilarity of some of the antics. It is an entirely absorbing film to see." Tony Perkins, who plays the son of Gary Cooper in "Friendly Persuasion," will be on the full-color front cover of "Parade's" Nov. 25 issue. For the same issue Lloyd Shearer has written an interesting personality story of this new star who is the son of Osgood Perkins, who appeared in many films. WALTER HAAS FLY B OM Direct New York •London BRITISH OVERSEAS AIRWAYS CORPORATION Reservations through your travel agent or call B.O.A.C. at 342 Madison Ave., New York 17. N. Y.. tel. MU 7-8900 (Continued from page 1) back." ( Indications are that this matter will be put on the agenda of the Allied board which convenes in Dallas this weekend, in advance of the convention's opening Tuesdav. ) "In the past the film companies have discouraged efforts along this line," he said. "In recent months we have seen why. The film companies are playing both sides of the streeturging the people to go to the theatres to see their new pictures and at the same time to stay home and enjoy their epics of the past on television. Warns of Depletion "The broadcasters' and sponsors' advertising has reached a point where the theatres will have to strike back in self-defense. When they advertise the presentation on television of a picture like 'Wizard of Oz,' they in effect tell the people to stay home and enjoy free a better picture than they can see at the theatre for a price. Why cannot the theatres properly remind the public that while the supply of old pictures may seem inexhaustible, the supply of "classics" will soon be depleted; that the best place to see the best motion picture is at the theatre, where one fine new picture follows another and where they are presented in proper sequence and proper dimensions without raucous and distracting commercials?" Promises Many Clinics Myers also said that the Allied convention agenda will be highlighted by film clinics which will not be limited to any one subject. Operational problems of all kinds and showmanship "with all the details which that word comprehends" will be dealt with in the clinics, he said. Main speakers at the convention will be Roy Kalver, president of Allied Theatre Owners of Indiana; president Ruben Shor; general convention chairman Julius Gordon; Col. H. A. Cole, and Myers. Warner Executives Set Studio Product Talks New product for 1957 distribution and production will be the subject next week of conferences to be held in Hollywood between Jack L. Warner, president of Warner Bros. Pictures; Benjamin Kalmenson, executive vice-president, and Robert S. Taplinger, vice-president and director of advertising and publicity. Taplinger will leave here today for the Coast and expects to be in Hollywood for a week. To Honor Hershfield Harry Hershfield will be honored as "Mr. New York" at a testimonial dinner to be given by the New York Committee of the Jewish National Home for Asthmatic Children at Denver, which will be held tomorrow in the grand ballroom of the WaldorfAstoria Hotel here. Television TodaU M. P. DAILY Picture ELY LANDAU addresses television executives Landau Urges (Continued from page 1) and Television Executives Society, he pointed out that the greater utilization of films on tv "would boost incomes by greater productivity" and "halt continually spiraling costs. New and finer film productions would have greater exposures in prime time as the television network of the future will be a film network." The head of NTA, and the NTA Film Network which is affiliated with 108 stations pointed out that at presend 50 per cent of all network programming is on film. The tv film executive pointed out that his film network, bolstered by the know-how and talents of 20th Century-Fox, which has a 50 per cent interest in the network, will be offering stations and advertisers the best film product available. Landau said that an announcement would be coming next week from 20th-Fox concerning its television production for NTA Film Network programming. Publisher Withdrawing Radio-TV Application The Crowell-Collier Publishing Co. on Wednesday announced its intention to withdraw its application to the Federal Communications Commission for approval to acquire radio and television properties of Consolidated Television and Radio Broadcasters, Inc. The two companies also announced jointly the cancellation of the purchase agreement on which the FCC application was based. In making these announcements, Paul C. Smith, president of CrowellCollier, explained that, due mainly to conditions which had arisen in the money market, financing previously completed developed costs and terms which made it impractical for the company to prosecute further its application to the FCC. TASO Strh To Get Start From THE DAILY Burea-' WASHINGTON, Nov. 22-' ganization which has the job-; cuing hard-pressed UHF te seemed today to be having ; harder job getting itself orf Television Allocations Study O tion, a group of private tv interests called together b; Chairman George C. McCom to attempt a quick improvei UHF transmitting and r equipment, hasn't even been agree on an executive direct TASO met Tuesday and We behind a wall of complete and plans to meet again on and at intervals thereafter. B ' is no word from behind tb doors as to when a decisior executive director might be When this official is selecti indicate that the real arguni( begin. Main problem with the gi pears to be that it is made uj terly opposed factions withii industry. VHF, UHF and tional tv members are apt more areas of dispute than c ment. National Association and Television Broadcasters trai" on the side of the VHFe Radio-Electronics-Television ) turers Association, represen manufacturers, is merely be at all the fighting. WB Rents to ABC (Continued from page modate the production of , shows. Goldenson further stated tl TV live programs will con emanate from the ABC-TY in Hollywood, which will rei site of the company's We^ offices. The Warner deal with Af a non-exclusive basis, p< filming by Warner Brothers M ducers for other networks anl sors. No mention is made of tpj vision to permit the use of U dios by AB-PT for the prj|j of theatrical motion pictures in which the latter company j announced it plans to becom < SAVE MONEY ON PREVUES Use File ck New. D <xe Used by many circuits FILMACK