Motion Picture Daily (Oct-Dec 1956)

2 Motion Picture Daily Wednesday, November 28, PERSDML MENTION HERBERT YATES, president of Republic Pictures, has arrived in New York from the Coast. • Jerry Pickman, Paramount advertising-publicity vice-president, and Sro Blumenstock, advertising manager, will return to New York today from, respectively, Buffalo and Baltimore. W. Stewart McDonald, Stanley Warner Corp. vice-president and treasurer, is in Minneapolis today from New York to attend funeral services for his mother, Mrs. W. J McDonald. • Al Bates, 20th Century-Fox film editor, left here yesterday for London via B.O.A.C. ' Herb Steinberg, Paramount national exploitation manager, will return to New York today from Cincinnati. • Sidney Deneau, Paramount Western sales manager, will leave Kansas City today for Indianapolis. TOA, Firms ' Heads to Meet B„b H.Pe cming Here Ad-Publicity Group (Continued from page 1 ) on meetings with officials of the Council of Motion Picture Organizations on launching the "Oscar Sweepstakes" and hear status reports on all phases of the business building program by sub-committee chairmen. Gehring Urges Single Exhibitor Organization Special to THE DAILY CHARLOTTE, Nov. 27.-A plea for all exhibitors to unite under one banner delivered to Theatre Owners of North and South Carolina today at their convention here by William C. Gehring, vice-president of 20th Century-Fox. "We haven't time for disagreement in this industry," Gehring told the exhibitors who packed a meeting room, "I advocate one organization, not a TOA, an Allied or Metropolitan but one big exhibitor group." 'Valerie9 Starts Dec. 10 HOLLYWOOD, Nov. 27-Hal R. Makelim today announced his second production, "Valerie," starring Anita Ekberg, Sterling Hayden and Anthony Steele, will go into production Dec. 10. ( Continued ferences on behalf of TOA with the company heads. He said these meetings will launch the TOA program for the year and are considered "the most important" of the overall plan, which includes eight other items. "The improvement of relationships existing between exhibition and other branches of this industry is most important. It is my confirmed belief that no industry or any major portion of an industry can progress very far unless that industry works together as a whole," Stellings told the convention, Lauds Skouras The TOA president said that he has been immeasurably encouraged by the attitude expressed on the part of distribution—an attitude indicating a desire to cooperate with exhibition so that the industry may "progress, prosper, and continue." Stellings said that Spyros P. Skouras, president of 20th Century-Fox, is one industry leader who has "indicated to me every desire to cooperate with exhibition in every way," and he added: "Possibly through no fault of any one branch of this business, our industry has broken apart into three groups which were evidently more concerned with their own activities than those of the industry as a whole. "If exhibition is to be profitable, then exhibition must work with production and distribution." Stellings then said another important part of the TOA program for the years is an effort to increase box office returns through promotion, citing the TOA Business Builders plan which lias been turned over to the Council of Motion Picture Organizations, and the Motion Picture Association of America's business building plan. Sees No Definite Program Yet "Neither plan has developed to the point where there is a definite program. Meetings on this project are being held today in New York. It is my hope— in fact, my belief— that out of these two proposals will come one from page 1 ) advertising, publicity and promotional campaign, which during 1957, should materially help in returning to the theatre box office of this country, many patrons who have stayed away," Stellings said. The exhibition leader once again urged the industry to formulate an arbitration and conciliatory program, "which will permit a fair solution to many individual problems at the lowest possible cost and at the same time should eliminate many court cases which today are costing this industry unnecessary and untold thousands of dollars." Stellings added that TOA also plans the institution of a public relations program to create better relations with the public; to continue its efforts to cause the production of more good pictures and to encourage independent producers to increase the flow of product "which will help materially to eliminate the present product shortage and give us more playable product"; to continue to push its efforts to secure a more orderly able product." I Showplace of the East FOR YOUR SCREENINGS Three Channel interlock projection 16, 17V4 & 35 mm tape interlock 16 mm interlock projection CUTTING A STORAGE ROOMS For Pioneers' Dinner Bob Hope will make a special in from the Coast to serve as I master during festivities at the annual dinner of the Motion Pi Pioneers this Friday, Sol A. Schv general chairman of the Dinner nounced yesterday. Hope is a long-time friend of ert J. O'Donnell, selected "Pi( of the Year" for 1956. Dinner wi held at the Waldorf-Astoria Hot Name Office (Continued from page I] Harold Armistead of Easley, £ second vice-president. New directors are R. E AngL L. Baker, H. E. Buchanan, I Beddingfield, George Carpenter, Harvey, W. H. Hendrix, R. A. well, Sam L. Irvin, Wade McM Haywood Morgan, Hugh Smart, Helms, Ernest Stellings and J Whitley. The board re-elected Mrs. Li Price executive secretary. Advertising their hard-hitting new motion picture, Written On The Wind, in December McCall's, Universal-International makes certain that millions of active, movie-going women and their families will be attracted to this powerful, emotion-filled drama. This tough, yet tender, story of a family's ugly secret that thrust their private lives into public view— starring Rock Hudson, Lauren Bacall, Robert Stack and Dorothy Malone— is definitely aimed at McCall's more than 4,750,000 families. And Universal-International's advertising in December McCall's should build big box office for this picture. 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