Motion Picture Daily (Jan-Mar 1957)

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MOTION PICTURE DAILY L. 81, NO. 7 idlings Says: NEW YORK, U.S.A., THURSDAY, JANUARY 10, 1957 TEN CENTS OA to Set Up latform for rbitration MPEA Permit Plan Studied Set Slate [If Meet Here Also on \omotion, Director Plans By LESTER DINOFF heatre Owners of America presii t Ernest G. Stellings will meet with iials of his exhibitor association fhin two to three weeks" to puri the organization's aim of developi! a "program on arbitration so that h with distribution can be inched at the earliest possible date." Sellings, contacted at his Charlotte, h., offices yesterday, said that when (j;omes to New York he will also (Continued on page 6) union Makers Laud 'x's '3 Brave Men' liver 5,000 key opinionmakers aclimed 20th Century-Fox's "Three lye Men" yesterday at special showt: in Boston, Detroit and Philaohia as part of a 34-city screening iipaign to gain national support for I CinemaScope drama. ! lach city's foremost press, religious, |c and social leaders attended show(Continued on page 6) [ >wer-Censor-Fee Bill ;-Filing Seen in N.Y. Special to THE DAILY LBANY, N. Y., Jan. 9 As the slature convened today, there ;e indications the 1955-56 bill to jte profits out of motion picture ;orship in New York State" might reintroduced. he measure, which would amend education law to increase the nsing fee charged by the State (Continued on page 6) television Toddy The Motion Picture Export Association's board of directors has appointed a committee of four to study technical aspects of the master global license formula in the light of renewal of licenses in markets where the plan is in effect. The board appointed Max Greenberg of Warner Brothers, William Pipper of Paramount Pictures, Bernard Zeeman of Columbia Pictures and Griffith Johnson of the MPEA to study all aspects of the formula's renewal. . The MPEA directors also discussed the Far East at their weekly meeting here this week. They authorized MPEA overseas representative Charles Baldwin to go to Turkey to study the effect of taxes on American films being sent into that market and sent newly-appointed Charles Egan, representative in India, to that territory to get a first hand report on the tax situation. He will leave New York tomorrow for Bombay. Disney Annual Profit Reported Highest Yet From THE DAILY Bureau LOS ANGELES, Jan. 9-Consolidated net profit of Walt Disney Productions for the fiscal year ended September 29, 1956 was the highest in the company's history, Roy O. Disney, president of the company, said today in the annual report to shareholders. Net income was $2,623,541, rep(Continued on page 6) Peterson Is Sought as T0A Executive Director From THE DAILY Bureau WASHINGTON, Jan. 9 Civil Defense Administrator Val Peterson, former governor of Connecticut, has been sounded out as to his receptivity to a possible offer to become executive director of Theatre Owners of America, it is reported here. Peterson, who was "boomed" for the TOA post in 1955, will leave here at the weekend for Paris and would not comment on the report. TOA officials in New York, when questioned about Peterson, said that the Civil Defense official "has been interviewed concerning the executive directorship, and is among those under consideration." Hollywood Is Happy Over Business Rise By WILLIAM R. WEAVER HOLLYWOOD, Jan. 9-The recent grosses have lifted Hollywood spirits perceptibly. In the proud tradition of an industry famous for making and/or losing money faster than any other respectable business, the personnel of the production branch of this one has responded like happy children to the reports of brisk box office activity throughout the land. There are, in Hollywood, two sides ( Continued on page 2 ) Adams Looks for Attendance Upswing in '57; Sees Television Building Theatre Audience Special to THE DAILY CLEVELAND, Jan. 9— Horace Adams, president of The Independent Theatre Owners of Ohio, looks for an upswing in motion picture theatre attendance on two counts. First that, in his opinion, business hit the bottom last summer and it has to go up. Secondly, that television, with its preponderance of programs of old films, is building a huge potential theatre audience by making "movie fans" of the younger generation. "The public is paying high prices without protest for the big pictures it likes," the head of the state organization declared. Adams, however, criticized the industry's advertising, which, in his opinion, in as "old-fashioned as the old Model T Ford." To correct this, he suggests the infusion of more young blood with consequent new ideas and a new approach. Report Loew's Proxy Fight Averted Now All Management Men but Vogel Being Replaced A tentative agreement on a full slate of 13 Loew's directors has been reached, it was reported yesterday, with the immediate result that the long threatened proxy contest by dissident stockholders will have been averted. The slate of nominees for the Loew's board reportedly agreed upon for submission to the annual stockholders' meeting on Feb. 28 is comprised of the following: Joseph R. Vogel, president; George (Continued on page 6) Pope Cites Importance Of Moral Laws to Films Special to THE DAILY HAVANA, Jan. 9.— Motion picture art "cannot be conceived on the fringe of moral laws," the Vatican informed members of the International Catholic Film Office by letter at the IFCO's World Congress being held here this week. The meetings will adjourn today. The letter, written by Substitute Vatican Secretary of State Msgr. Angelo Dell' Acqua and sent in the name of Pope Pius XII, asserted that public opinion can make "exacting demands on the artistic and moral quality of films." He continued that it is "inadmis( Continued on page 6) 'IT Takeover of RKO Sales Still in Work Official silence was maintained yesterday as arrangements for the reported takeover by Universal of RKO Radio sales and distribution continued under discussion here. While there were no denials that the talks were in an advanced stage, confirmation that an agreement had been reached and a deal closed still was lacking. The official silence also applied to details of the takeover under discussion.