Motion Picture Daily (Jan-Mar 1957)

hursday, January 17, 1957 Motion Picture Daily 5 Vational f*re -Selling t"D AINTREE County" gets consiA^ derable assistance from a pic,>rial and text story on Montgomery illift in the January issue of "Mclall's." , Elizabeth Taylor, Eva Marie Saint nd Clift are shown in full color hotos taken on production sets. j'hese photos are used to illustrate le personality story of Clift. The rticle opens on a two-page spread. 'he right hand page of the spread is sed for a full-color photo of Clift lade by Bob Willoughby. • Louis Berg has written an enterlining article about Yul Brynner's 5lf-imposed baldness for the January 0 issue of "This Week." According ) Berg, Yul Brynner uses an electric j.iaver on his "noggin" each day. hotos from "The Ten Commandjients," "The King and I" and Anastasia" show Brvnner at his losely shaven best. '■ "Sixteenth Century Japan, like the /ild west of the U.S., was a land of owling warriors and drumming horse iooves," reports "Life" in the January 4 issue. "Knightly Samurai and evil rands engaged each other, and someimes virtue triumphed. This era is elebrated in a Japanese film called irhe Magnificent Seven', a warm, uriously exciting and gently satiric ale about knights of Nippon now being shown in New York." I ; "The Rainmaker," the Hal Wallis production starring Katharine Hepburn and Burt Lancaster, has been elected by "Seventeen" as the picture of the month for February. ' 'Wee Geordie,' because it has laturalness, warmth and the delicious ype of humor which distinguished Tight Little Island,' is one of the eason's delights," reports Florence homers in the January issue of "Rediook." o 1 Lawrence Quirk of the editorial taff of MOTION PICTURE HERiLD has written a profile of Charlton [leston for the February issue of Movie Stars Parade" that penetrates eeply into the character and career If the man who played Moses in "The |'en Commandments." Heston's son Hayed the part of the infant Moses |i the Cecil DeMille production, but [.harlton said "My son won't take up cting again, if ever, until he is fully i;rown, and preferably past his 21st irthday." John Ford's "The Wings of the lagle," starring John Wayne, will be dvertised in newspapers located in lany cities across the nation for Washington's birthday bookings, lalf-page ads in two colors will be sed in exchange situations, and spejially prepared attractive ads will ppear in the other cities playing The Wings of the Eagle." WALTER HAAS Seek Compo 'OK' of 'Sweeps' MinimumPay ( Continued tending was Wilbur Snaper, representing National Allied. The group was told that replies to letters on the Sweepstakes should be in COMPO's hands by tomorrow. Also discussed at the meeting was the MPAA committee's plan for a Hollywood Golden Jubilee celebrating this year as the 50th anniversary of the first motion picture produced in Hollywood. It was decided to drop the word Hollywood from the title and call the celebration the Golden Jubilee of Motion Pictures. Another Meeting Monday No decision was reached on the various phases of the jubilee celebration, pending development of further details for presentation to the joint committee. This is expected to be done next Monday night at a meeting of the committee at the Harvard Club. The pressbook for the Sweepstakes is now in work, it was reported, and Jane Russell has consented to appear in a trailer that will announce the sweepstakes to theatre audiences. The field exploitation men of eight companies have been enlisted as a group to spearhead the solicitation of exhibitor participation in each exchange area and to help exhibitors in staging the sweepstakes. Company tie-up contacts will be asked to promote prizes from page 1 ) that can be added to the prizes to be promoted by exhibitors. Harry Mandel, chairman of the COMPO press relations committee, who presided, was authorized to name a committee to work out a plan for financing the program. Charles E. McCarthy, COMPO information director, was authorized to solicit the assistance of theatre men throughout the country who have been the mainstay of previous COMPO efforts, both for tax relief and in promotion activities. Mandel pointed out that the Audience Awards planning committee, made up of theatre advertising people from various parts of the country, had performed an "excellent job" for year's Audience Awards. Committee of Six This committee was composed of Mrs. Alice N. Gorham of Detroit, Ralph Russell of Canton, O., Paul Levi of Boston, Emil Bernstecker of Atlanta, Senn Lawler of Kansas City and Paul Lyday of Denver. Those attending the meeting were Mandel, Harry Goldberg, Ernest Emerling and Charles E. McCarthy of the COMPO press relations committee, Si Seadler, Al Tamarin, Jeff Livingston, Taylor Mills, Charles Cohen, Eddie Solomon and Max Stein of the MPAA group, in addition to Snaper. (Continued from page 1 ) ness Administration, scheduled to expire under present law June 30. He said SBA would need $111,000,000 more money this year and next to meet loan demands. Other legislative requests put before Congress by the President today were these: Action to require large firms planning to merge to give advance notice to the government. The President said additional steps to tighten the anti-trust laws would be spelled out in detail in his coming economic message. Permission for employers to combine their reporting of income and social security taxes withheld from employers wages. This would help small firms especially. Broader coverage of the Federal Unemployment Compensation Act, possibly to smaller theatres. Favors an Arts Commission Establishment of a Federal Advisory Commission on the Arts. Later today, ten AFL-CIO leaders called on the President to launch a union drive for broadened minimum wage coverage and an increase in the $1 minimum to $1.25 an hour. They said the President gave them a sympathetic reception but made no commitment beyond the budget message. Texas Compo (Continued from page 1 ) Senatorial districts have spent the past month making contact with the 150 state legislators and 31 state senators in 254 Texas counties relating to their constituent lawmakers why the tax should be adjusted. W. O. Reed, general counsel for Texas COMPO, has set up temporary headquarters in Austin to guide the campaign. The principal argument made for adjusting the tax is the fact that "the tax is discriminatory since it applies only to dog and horse racing ( now outlawed in Texas ) , opera ( unless it is sponsored, which it is in most cases), circuses (now almost non-existent) and motion picture theatres." Bigger Pictures a Factor Another point stressed is the trend toward "blockbuster type" pictures which require fewer and longer performances, necessitating an admission increase for many theatres into the taxable range already exempt from the Federal tax. Too, loss to the State Treasury would be negligible since only about $60,000 was collected last year on the admission tax derived from the 81-cent through one dollar bracket. The present tax structure allows an exemption through 80 cents with a 3-cent tax on admissions of 81 cents to 91 cents, 5-cent tax on admissions from 91 cents through one dollar and an additional one cent tax on each ten cents or fractional part thereof beginning at $1.01. FUU. Columbia Pictures puts all the power of a fullpage ad behind Judy Holliday and Richard Conte in "Full of Life" in the February McCall's. Miss Holliday's hilarious nine-month predicament in "Full of Life" is bound to strike a responsive chord with the millions of families reached by McCall's, the magazine of Togetherness. And for Columbia exhibitors this can mean only one thing: big box-office. McCalfe The magazine of Togetherness, reaching more than 4,760,000 fam.hes t. ' ■