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QP
81, NO. 23
NEW YORK, U.S.A., FRIDAY, FERRUARY 1, 1957
TEN CENTS
isuaded i '
ordon Seen let As New (Hied Head
ird Opens Meet Today; turn to Compo Likely
lius Gordon
Ry RAY GALLO
(NGINNATI, Jan. 31. -Julius M. lion, president of Jefferson Amusei) Co, of Beaumont, Texas, and of East Texas Theatres, Inc., today appears to be the virtually certain choice of the Allied States board of directors for president of the national exhibitor organization succeeding Ruben Shor.
The board will begin two days of meet2 here tomorrow at the Terrace a, Hotel with the election of offirone of the most important items i [i agenda.
£ don, who has been secretary of (Continued on page 4)
lr. and LA. Catholic
■
akfast Set Sunday
lire than 1,200 Catholics of the ■in picture industry in the New n.area will attend the seventh anI industry Mass and Communion ■{fast here Sunday. The Mass will '■ 1 9 o'clock at St. Patrick's Catheaiand breakfast in the Grand BallI of the Waldorf Astoria will foils
my. John J. Cavanaugh, director of e,Jniversity of Notre Dame Foun! ( Continued on page 2 )
eleoision
Page
WB Investing ste"in^ ot c°»Ur*™
$85,000,000 Credits Big Grosses
To 'Orderly' Release
Warner Bros, will have an investment of more than $85,000,000 in 35 pictures scheduled for future release, according t o Jack L. Warner, president. He made the statement at the conclusion of the film company's national conference of district executives a t the home office here.
"T h i s large investment reflects our faith in the bright outlook for our company and offers concrete evidence of our confidence in the future of theatrical motion picture (Continued on page 6)
Jack L. Warner
Fox Drive Will Honor Skouras' Anniversary
From THE DAILY Bureau
LOS ANGELES, Jan. 31 20th Century-Fox has designated March 24 to May 4 as the "Spyros P. Skouras 15th Anniversary Celebration" to commemorate his 15 years of leadership as president of the company. The announcement was made here by Alex Harrison, general sales manager, at the final session of the company's Western regional sales meetings.
This celebration, according to Harrison, was initiated at the request (Continued on page 4)
TOA Head Lauds Distributor Aid; Cites Promise to Adjust Small Theatre Rental
By LESTER DINOFF (Picture on Page 6)
The distribution companies were praised yesterday by Ernest G. Stellings, president of Theatre Owners of America, for having released a large number of good pictures during the past few months on an orderly basis to allow
— many exhibitors to enjoy "the best
box office conditions in recent times."
Stellings, in a press conference held at the TOA home office here, also said that:
TOA is advocating a national sales policy based on the ability of small theatres to pay;
Seven of the major companies, some of which have 50 per cent policies, have promised to assist in keeping small theatres open by selling product at reasonable terms;
The product shortage is still here, but the "situation is better than before" and will improve considerably (Continued on page 6)
Cash, Stock Dividends Company Plan: Disney
From THE DAILY Bureau
HOLLYWOOD, Jan. 31 The hoard directors of Walt Disney Productions today declared a quarterly dividend of 10 cents per share on the common stock payable April 1 to holders of record March 8. In making announcement, President Roy O. Disney said:
"The board of directors, in initiating this cash dividend, has also the ( Continued on page 4 )
Many RKO Employes Leave Company Today
More than half of the estimated 800 persons being let out by RKO Radio in consequence of the recently completed deal under which Universal takes over selling and distribution of (Continued on page 5)
Alliance Expects 'Banner' '57; Plans Big Modernization Program
Special to THE DAILY
CHICAGO, Jan. 31. Alliance Theatre Co., operators of over 90 theatres throughout Illinois, Indiana, Washington and Wisconsin, is looking forward to an increase in attendance in 1957 and is preparing for it by making many physical improvements in its theatres.
This optimism and new showmanship policy has been officially announced by S. J. Gregory, president of the circuit. ;
The optimism is based, he explained, on the fact that national at
tendance showed an increase in the last five months of 1956 over 1955, and "the same trend has continued through January of 1957."
Alliance wants to "keep them com(Continued on page 2)
Arbitration Committee Appointed By TOA
Theatre Owners of America will start formulating its plans for an industry arbitration system by using as a basis previous industry arbitration drafts, according to president Ernest G. Stellings, who yesterday announced the appointment of TOA's Arbitration Committee.
Stellings said that during his eon(Continued on page 6)
Marling Appointed to Joint Toll-TV Post
Philip F. Harling, an executive of Fabian Theatres for the last 15 years, has been appointed by Theatre Owners of America as co-chairman of the Joint Committee on Toll TV, it was announced here yesterday by ,TO$ president Ernest Stellings.
Harling, who has served this eora(Continued on page 5)