Motion Picture Daily (Jan-Mar 1957)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

MOTION PICTURE DAILY B81, NO. 33 NEW YORK, U.S.A., MONDAY, FEBRUARY 18, 1957 TEN CENTS mi Says: I Earnings ill Will Go I New Films ligstein Announces )0,000 Promotion sd Artists will continue to inearnings in future production, |nt Arthur B. Krim told the company's 1957 sales convention here at the weekend. I n another session Max E. Youngstein, vice-president, announced that a record $6,000,000 promotion drive will back the c o mp a n y 's "b 1 o c k b u s ter" release pro|lated for the next nine months. three-day meetings, which bid at the home office and the VContinued on page 6) lifoungstein 0-Vac Co. Offers ps for Sweepstakes J Ray-O-Vac Co. of Madison, Manufacturers of all types of lits, batteries and lighting lent, is sending a bulletin to its 1 and jobbers advising them to Ite with exhibitors at the local |lh promoting prizes for the ffiy Award Sweepstakes. This f tion came to COMPO at the tp, coincident with the receipt fes for the sweepstakes from 12 jjial theatres. Karstoedt, customers relations [Continued on page 4) ilemsion today y Union— Distributors Discuss Pact For Salesmen Industry-wide negotiations for a new labor contract covering motion picture salesmen will be launched today by an 11 -man distribution committee of branch operation supervisors and a six-man group of the Colosseum of Motion Picture Salesmen. The meeting, which will take place at the Park Sheraton Hotel here, will (Continued on page 4) Ik's Board Approves Colosseum as Member Special to THE DAILY PHILADELPHIA, Feb. 17. The application of Colosseum of Motion Picture Salesmen for admission to membership in the IATSE was voted favorably at the closing session of IA executive board meeting at the Bellevue Stratford Hotel here on Friday. Richard Walsh, IA president, added an optimistic note to the session when ( Continued on page 4 ) J. Noble Braden Dead; Set Up Arbitration Plan J. Noble Braden, 64, executive vice-president of American Arbitration Association, died on Friday at South Nassau Hospital, Oceanside, L. I. Braden, who joined A.A.A. in 1926 (Continued on page 6) May Be 78 RK0 Films In State's Rights Deal The block of both old and unreleased RKO Radio pictures which will be marketed through state's rights distributors under deals arranged by Budd Rogers may comprise a total of 78 films, it is learned. Although 21 regional distributors covering every major exchange territory have been lined up to handle the films, some deals remain to be closed so the exact number and titles of the pictures have not been announced yet. The films are apart from the 44 RKO Radio productions being sold and distributed by Universal. Houser Named Selznick Publicity Director From THE DAILY Bureau HOLLYWOOD, Feb. 17. Mervin Houser has been appointed director of publicity for the Selznick Company, Inc., it was announced here at the weekend by David O. Selznick. Houser, who for the past six years has been with RKO Radio Pictures, (Continued on page 6) Ettinger and CCI Companies Are Merged The merger of The Ettinger Co. with Communications Counselors, Inc., effective March 1, was announced jointly at the weekend by W. Howard Chase, CCI president, in New York, and Margaret Ettinger in Hollywood. CCI, a separately incorporated pub( Continued on page 4) S. F. Women Like to 'Go Out' to Theatres But Hit Double Bills Special to THE DAILY BEVERLY HILLS, Calif., Feb. 17-A dislike of double features, protests against too high prices and expression of a desire to go to a motion picture theatre at night, regardless of television, were revealed in a sectional opinion poll taken by the Bay Area Councils of Women, affiliated with the Federation of Motion Picture Councils. The poll was taken at the suggestion of the Motion Picture Industry Council by the women in the San Francisco Bay area, who contacted several thousand families in a cross section survey. The extent of the poll, taken in an area of about a 50-mile radius, brought out excellent response from groups that include former residents from all parts of the United States. An analysis of the poll showed that some 60 per cent of those polled indicated a preference for family type (Continued on page 4) At March Meet Varied Agenda Will Confront TOA Board Arbitration, Business Ideas Allied Cooperation Lead The board of directors and executive committee of Theatre Owners of America, at their mid-winter meeting at the Hotel Blackstone, Chicago, March 3-5, will take up an agenda highlighted by such industry topics as arbitration, business building, and closer cooperation with Allied States Association on trade practices and other matters. The directors and officers of the national exhibition organization and its regional groups have been requested to notify TOA headquarters here as to the topics they desire on the agenda. Primary in the minds of the exhibition leaders will be the establishment of an industry arbitration system and the hope for scheduling an early March meeting with distribution representatives on formation of such a ( Continued on page 7 ) Authorize Negotiator With Denmark Theatres The board of directors of the Motion Picture Association of America has agreed to authorize an overseas representative to conduct negotiations with any exhibitors in Denmark willing to take product on mutually acceptable terms, it was reported at the weekend. The MPEA's decision was reached in meetings here last Thursday and Friday. The company executives were also (Continued on page 6) Press, Public Welcome 4St. Louis' Plane, Film The Spirit of St. Louis, replica of the monoplane in which Charles A. Lindbergh made his historic Atlantic flight, will land at Roosevelt Field on Long Island this morning to initiate a series of special events leading to the world premiere of the Warner (Continued on page 4)