Motion Picture Daily (Jan-Mar 1957)

4 Motion Picture Daily Monday, February 18, 18 S. F. Women Like Theatre ( Continued films. Musicals, drama and comedy were also approved— almost anything "enjoyable and free from sex and great violence." Seventeen per cent indicated a preference for religious pictures, with "Friendly Persuasion," "A Man Called Peter" and "Going My Way," the most frequently mentioned. About 18 per cent spoke out for educational films such as "Twenty Thousand Leagues Under the Sea," "Seven Wonders of the World" and "Around the World in 80 Days." One of the chief drawbacks to thea from page 1 ) tie attendance by large families, the poll revealed, is price. Many of the polled suggested a family rate for the early part of the week, when business at the box office is not as strong. Shorts and Newsreels Popular There was almost a unanimous opinion expressed for programs of one good feature, coupled with selective shorts and newsreel. It was also felt by the women respondents of the poll that Saturday matinees should be made suitable for children under the age of 12. Ettinger & CCI ( Continued from page 1) lie relations affiliate of McCann-Erickson, Inc. was formed in 1955 and has operating offices in New York, Chicago, Detroit, Los Angeles, Oklahoma City, Washington, Brussels and London. Miss Ettinger founded the Et-tinger Co., one of the nation's leading publicity-public relations firms, 30 years ago. Under the merger, Miss Ettinger will become a vice-president and Hollywood manager of CCI, and continue to operate from headquarters at 8720 Sunset Boulevard. The New York staff of The Ettinger Co. will continue to operate from 509 Madison Avenue for the time being until their ultimate consolidation with CCI headquarters, now at 535 Fifth Avenue. Ray-O-Vac Co. (Continued from page 1) manager of Ray-O-Vac, wrote that "the Sweepstakes promotion is an excellent idea and I know that theatres and local businesses who participate will benefit greatly." The company will make up kits of flashlights and other equipment, valued at $15 to $25, which the dealers, in cooperation with exhibitors, will offer as local prizes. Latest theatre entries in the Sweepstakes promotion were the New Broadway of Philadelphia; RKO Keith of Lowell, Mass.; Strand of Scran ton, Pa.; Eastwood of East Detroit, Mich.; Leroy of Pawtucket, R. I.; Wilson and Carolina of Wilson, N. C; Fair of Somerville, Tenn.; West End and Comet of St. Louis.; and State of Gary, Ind. THE VRJlMfii ■ REVIEW: Ten Thousand Bedrooms MGM — CinemaScope The Joe Pasternak "touch" is very much evident in this beguiling a:; charmingly acted musical romance in CinemaScope and MetroColr The background— authentic— is Rome, and never was the Eternal Ciij its streets, sights and sounds, presented more entrancingly. Pasterna! a veteran producer who knows what to do with a song, a dance and, hank of plot, has been ably abetted by director Richard Thorpe. Ail Dean Martin, now flying solo without his alter ego, Jerry Lewis, com; through with a casual, delightful performance of the relaxed, easygoir unpretentious type that Bing Crosby first initiated. The resemblatii! ends there, though. Dean's voice was never in better tone, his way wii a romantic scene never more deft and sure. And considering the bevy of lovelies M-G-M has surrounded him wit! how could any man help functioning at his all-time best? Anna MaiAlberghetti is delightful and radiant as the Italian stenographer wl takes visiting hotel tycoon Martin for a romantic joy-ride. Also on haitl; are Eva Bartok as Miss Alberghetti's sister; who also loves Martin; Dew Martin, as Martin's pilot who loves his boss' girl; Walter Slezak, as tl! papa of four marriageable young dishes who is determined to get the; hitched in the traditional oldest-to-youngest order; and Paul Henrei' as an impoverished Polish count who has taken to sculpting, with gii as a sideline pursuit. Also on hand and in there rjitehing f01 a home run are Jules Munshi;1 Marcel Dalio, Evelyn Varden, Lisa Montell and Lisa Gaye (the tv other sisters in Papa Slezak's brood) Dean Jones, Monique Van Voore and John Archer and Steve Dunne as the two hotel manager emplovei of Martin who marry the misses Montell and Gaye. After some lively and emotionally labyrinthine complications, Marti] in Rome to buy a hotel, decides he loves Miss Bartok; Miss Alberghet decides she loves the Martin named Dewey, and all four sisters marc to the altar with Papa Slezak looking on approvingly. Slezak and Henreid carry their performances along sleekly like tl veteran troupers thev are. The Misses Alberghetti and Bartok give thi comedv and romantic scenes a bubbly buoyancy. Especially worthy note is the sincere performance of Dewev Martin. The songs of Nicholas Brodszkv and Sammv Cahn are tuneful a: well-concei\ ed. The screenplay of Laslo Vadnay, Art Cohn, Willi; Ludwig and Leonard Spigelgass is slight as to frame but meaty as dialogue and situational novelty, and Robert Bronner's beautiful Rom: backgrounded photography is worth the admission price alone. Running time, 114 minutes. General classification. For March rele; Lawrence J. Qui IA 98 Board Salesmen Pac ( Continued from page 1 ) he declared, "This is a huge business and the salvation for the motion picture industry rests with superior product. While it is true that the biggest grosses are being turned in by the so-called 'colossal' films, the smaller picture companies, turning out quality product will make for a substantial and steady business rise for the entire industry." 'Spirit of St. Louis' (Continued from page 1) Brothers feature, "The Spirit of St. Louis" at Radio City Music Hall on Thursday. Ceremonies at Roosevelt Field, to be covered by press and television, will include a proclamation by Gov. Averill Harriman and talks by Sen. Jacob Javits and high officers of the U. S. Air Force. Newspaper advertisements and ( Continued from page 1 ) seek to bring a new contract salesmen all over the domestic m; ket. The old contract expired yes day. Representing the distribution coi panies will be J. K. Chapman, Unit< Artists; Roy Brewer, Allied Artists, H. Kaufman, Columbia; M. Roser Loew's Inc.; Arthur Israel and C; Sehur, Paramount; Joseph McMahoij and Al Schiller, Republic; Clarenci Hill, 20th Century-Fox; Tom Murray Universal; and Larry Leshansky, War ner Bros. The Colosseum's labor committed is composed of Dave Bartell, Wayne Bateman, president, R. J. McKittrick; M. G. Artigues, Gordon Bugie, aw' Milt Simon. broadcast announcements of the evenl began last Friday and will continue throughout the plane's stay at the; field. ^