Motion Picture Daily (Jan-Mar 1957)

MOTION PICTURE DAILY OL. 81, NO. 49 NEW YORK, U.S.A., WEDNESDAY, MARCH 13, 1957 TEN CENTS rake Action rench Fight fligh Rentals n 'Test Case' 'laim 'New Techniques9 Jo Longer Big Draw Alone Says Show Business 'a Gamble' Scottish Exhibitor Attacks Subsidies for British Films Special to THE DAILY EDINBURGH, Scotland, March 12-Jim Poole, a leading exhibitor here, in attacking the subsidising of British films, said show business has always Elect Singleton, Hinge To New Posts for CEA From THE DAILY Bureau LONDON, March 12 George Singleton was elected president and Edward Joseph Hinge vice-president of the Cinematograph Exhibitors' Association at its annual general meeting here today. Singleton, formerly vice-president of the organization, succeeds B. T. Davis. CEA will hold its traditional dinner and dance at the Grosvenor House tonight with Prince Philip attending as guest of honour. By HENRY KAHN PARIS, March 9 (By Air Mail).le French Exhibitors Federation has vised its members not to sign conicts for Paramount's "War and :e," in what is regarded in trade rcles here as a "test case" to halt at exhibitors call the "growing demds" of producers. The terms that (Continued on page 4) few Film Company Is Organized in Dallas Special to THE DAILY DALLAS, March 12.-The formam of Dallas Film Industries, Inc., is announced today by its new airman of the board, Wylie StuffleIme, prominent Texas banker. The Ippany's production schedule in 57 calls for a minimum of 26 halfur television programs and two feae films for theatrical release. In addition to Stufflebeme, execu(Continued on page 6) T.O. of Ark. to Meet t Springs, April 1-2 EDITORIAL Special to THE DAILY HOT SPRINGS, Ark., March 12jie annual convention of I. T.O. of jkansas will be held at the Velda Ise Motel here March 31, April 1 I'd 2. In addition to business sessions, program of lunches and entertainnt has been planned with provision time for conventioneers to take /antage of the opportunity to take s health baths at the local springs iile here. M-G-M Slates Nine for April Through July M-G-M will release nine new pictures and re-release four in the fourmonth period starting with April, according to a tentative schedule reported by the company yesterday. Tentatively scheduled for April are "Designing Woman" and "The (Continued on page 5) been a gamble. "To remove this element of hazard is close to eliminating the very essence of entertainment of the public," he said. "The constant effort to anticipate the public's mercurial tastes, with the thrill of success and the experience gained from bitter failure— (Continued on page 6) Memphis Patrons Show Interest in 'Sweeps' Special to THE DAILY MEMPHIS, March 12 -A survey of Memphis five first run theatres shows a good deal of interest in the Academy Awards Sweepstakes but no increase in attendance can be ( Continued on page 6 ) Plan Telemovies Test In Carlsbad in '58 Special to THE DAILY CARLSBAD, N. M., March 12.Frontier Theatres, Inc., will make an initial investment of an estimated $400,000 in a project to bring Video Independent Theatres' telemovies to (Continued on page 6) Snobbery and Films By Sherwin Kane television Today t IN the rapidly changing world of motion pictures, at least one thing remains constant. That would be the superior or disparaging attitude habitually adopted by so many writers in referring to Hollywood, or for that matter anything pertaining to pictures. Although for several years now producers have been concentrating on the making of quality product with the result that the program picture is in markedly short supply, there is little evidence as yet that many of those who write about motion pictures, perhaps without seeing them, have experienced a change of attitude. Moreover, even though substantial numbers of so-called "marginal" theatre operations have disappeared in the last several years, leaving the more modern, better equipped and better kept theatres in the majority, those who by habit allude to the motion picture theatre disparagingly, (Continued on page 5) Cites Example Allied Urges Institutional Ad Campaign Says Theatre Suppliers Could Keep Drive Going Special to THE DAILY WASHINGTON, March 12. A campaign of institutional advertising to convince the public that "It's Smart to Go to the Movies" is advocated in a special bulletin issued from Allied States headquarters here. The bulletin states that it was inspired by and is issued "in appreciation of Coca Cola's back cover ad in This Week magazine for March 10." That advertisement, depicting the interior of an attractive theatre with a well-groomed family of three in the foreground near a lobby refreshment stand, effectively counters "a lot of cheap fun (that) has been poked at (Continued on page 6) Industry on Upgrade, Velde Tells Exhibitors Special to THE DAILY DALLAS, March 12.-James Velde, general sales manager for United Artists, voiced high optimism about the future of the motion picture industry in a luncheon address at the Statler Hilton Hotel here before 126 exhibitors and members of the press from all ( Continued on page 6 ) See Manitoba Censoring Films on Television Special to THE DAILY TORONTO, March 12-The province of Manitoba may look for a way to censor infer-provincial television programs appearing on screens in the province. The provincial censor agreed with suggestions that it was "nonsensical" for the province to maintain a motion picture censor board when it was technically possible for banned pictures to appear on TV without the province having anything to say about it.