Motion Picture Daily (Jan-Mar 1957)

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MOTION PICTURE DAILY II. 81, NO. 56 NEW YORK, U.S.A., FRIDAY, MARCH 22, 1957 TEN CENTS Mionwide et Meets for Inderwriters f UA Issues Irketing of Company's \st Public Issue Due Eberstadt & Co. will hold a Is of luncheon meetings across the litry for investment houses seekto build up a syndicate of at 100 investment firms which will Jin underwriting the new United Its Corp. securities which will be licly offered next month, accordlo Wall Street sources. I.A. this week signed an underIng agreement with F. Eberstadt (Continued on page 6) Inch Film Month Set U. S. on April 4 lie French film industry will sponla French Film Month in the ad States beginning in April and Inuing through early May, the Iph Film Office here announced Irday. rents will include the visit of a ration of top French actors, a film I in San Francisco, and the openlof a retrospective show at the lum of Modern Art in New York, le actors, including Gerard (Continued on page 2) Idgers Convalescing; 11 Close N.Y. Office |illiam F. Rodgers, sales consul|to Allied Artists and others, will his office in the Americas Buildi jday which has been his business nuarters since his retirement from M-G-M a number of ago. I'llowing his recent recovery from (Continued on page 3) leleuision Today Skouras Confident Theatres Can Win in Duel with TV TOALoanPlea Finds Favor Confidence in the outcome of the duel between motion pictures and television, and optimism about the future of his company and the motion picture industry were voiced by Spyros Skouras in an exclusive interview published in — — Motion P i c ture Herald's Spyros Skouras 15th Anniversary .Issue, out today. The industry's chances of coming out on top in the struggle for the public's favor are better now than when television was getting; started, Skouras said. His reasons for so believing, he said, are the increasing attractions of (Continued on page 6) From THE DAILY Bureau WASHINGTON, March 21 A Senate Small Business Committee official has given an "interested and sympathetic" reception to the Theatre Owners of America plea for more liberal government lending policies to exhibitors. This was reported by A. Julian Brylawski of TOA. He and TOA's Philip F. Harling met today with John Flynn, executive assistant to the Senate Small Business Committee. Yesterday Brylawski and Harling met (Continued on page 6) U. S. Pressing Probe Of Block Sales to TV By J. A. OTTEN WASHINGTON, March 21. The Justice Department's current investigation of the television industry is going into the legality of the sale of film libraries to television stations, according to Assistant Attorney General Victor Hansen. Hansen, in charge of the Anti(Cdntinued on page 3) Spyros Skouras 'W Earnings $163 J 86 For 13-Week Period Universal Pictures and its subsidiary companies had earnings of $163,786 for the 13 weeks ending February 2, 1957 after provisions for $200,000 for Federal taxes on income, the company reported yesterday. This compares with earnings of $1,122,420 for the 13 weeks ending January 28, 1956, after provisions of $1,120,000 for Federal taxes. The earnings of the period reported (Continued on page 2) Page Academy's Thalberg Award Goes to Adler, Hersholt Award to Freeman; Cantor Cited From THE DAILY Bureau HOLLYWOOD, March 21— Two leading motion picture industry executives and one of its great stars have been voted honorary awards by the board of governors of the Academy of Motion Picture Arts and Sciences, it has been announced by George Seaton, president. Buddy Adler, executive in charge of production at 20th Century-Fox, was voted the Irving G. Thalberg Memorial Award and Y. Frank Freeman, vicepresident in charge of the Paramount studio, will receive the first Jean Hersholt Humanitarian Award. Eddie Cantor also was voted a special honorary award by the Academy board of governors. The three awards will be presented to the recipients on the 29th Academy Awards Show, March 27, at the RKO Pantages Theatre here. At Telemeter Showing Give Pay-TV Thorough Try, Balaban Urges Could Yield Revenue and Aid Producers, He Feels By WILLIAM R. WEAVER HOLLYWOOD, March 21. -"Paytelevision may bring about the closing of some marginal theatres," Barney Balaban, president of Paramount Pictures, said today in answer to a question at the showing here of Telemeter Electronic Theatre, "but on the other hand," he added, "it may bring in enough revenue to the industry to enable producers to make more pictures, and that would be a good thing for everybody. "I would like to see exhibitors get (Continued on page 2) Economics to Dictate Backlog Sale: Balaban HOLLYWOOD, March 21-"Economics must dictate." These words summed up the answer given here today by Barney Balaban, president of Paramount Pictures, when asked whether or not Paramount would sell new, or old, pictures to exhibitors who may in the future operate in the field of the Telemeter Electronic Theatre. "Old or new, what's difference," said Balaban, "we are in business to get the best return we can for our (Continued on page 2) See Para. Stock Rising Through Sales to TV Paramount Pictures' stock, which currently has a market value of $33 per share, should substantially rise through the sale of old pictures to television, "a hidden asset value," according to an analysis prepared by Newburger, Loeb & Co., a Wall Street investment house. "Attention has been directed to the extreme undervaluation of this leading moving picture company by reports about Paramount's pre-1948 film (Continued on page 2)