Motion Picture Daily (Jul-Sep 1957)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

The cost of a new shirt is up 131 per cent since 1940. During this same period, only some of you gave a negligible increase to the Prize Baby. So keep your shirt on when you check your increased costs and remember that the Prize Baby is willing to give the shirt off his back in order to deliver the kind of service you expect and receive— at little cost. SINDLINGER Sc COMPANY. INC. • Analysts • RIDLEY PARK. PENNSYLVANIA. LEhigh 2-4100 Tabulation of more than 120, 000 interviews during the past 19 weeks revealed . . . 35.2% of the week's adult paid attendance came from patrons who said they were influenced to attend during this week because they liked the trailer they had previously seen on the attractions they went to see. Thus, for every $1,000 the average theatre grossed from adults during the past 19 weeks, $352 came from persons who were directly influenced by the coming attraction trailer .