Motion Picture Daily (Jul-Sep 1957)

Page scan 00043 from Motion Picture Daily

Record Details:

Title:
Motion Picture Daily
Date:
Jul-Sep 1957
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
00043
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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DISPLAY. . . that function keys the entire physical makeup of MOTION PICTURE DAILY. Typographically —to display the news, reviews, special columns of brief reports, of opinion and comment for easy, fast selection . . . Schematically— to display advertising dominantly. In MOTION PICTURE DAILY, typography and makeup collaborate to give the advertiser's own copy and layout their full intended impact. ORDERL Y DISPLAY of editorial matter, reporting ALL the news that IS news, concisely, to the point; DOMINANT DISPLAY of advertising hallmarks of MOTION PICTURE DAILY leadership as a newspaper and advertising medium. Editorial columns adjoin to attract readership to his message— but with no jammed hodge-podge of type that competes with the advertiser's message for the eye and mind of the reader. these are MOTION PICTURE DAILY