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Motion Picture Daily
Wednesday, July 10, 195'
■ EDITORIAL.
PERSONAL MENTION
SPYROS P. SKOURAS, 20th Century-Fox president, and Alex Harrison, general sales manager, will return to New York today from Hollywood.
Darryl F. Zanuck, producer of "The Sun Also Rises," will arrive in New York from Hollywood today accompanied by his son, Richard Zanuck, and producer Robert L. Jacks. •
Jack M. Warner, executive in charge of WB-TV Commercial and Industrial Films, Inc., and Owen Crump, producer, have arrived in New York from Hollywood.
•
Jules Lapidus, Warner Bros. Eastern and Canadian division sales manager, has left for Cleveland and Pittsburgh, and will return to New York over the weekend.
•
B. G. Kranze, vice-president of Stanley Warner Cinerama, and M. H. Alben, company attorney, will leave New York for Toronto today, returning at the end of the week.
•
Irving Sochin, general sales manager for Rank Film Distributors of America, has left New York for a fourweek cross country tour of company exchange offices.
•
Michael Todd returns to New York today from Europe and will leave this week for Minneapolis.
•
Max Fellerman, vice-president of Lopert Films, is scheduled to arrive in New York today from Europe.
Charles Wick, TV producer, is in New York from Hollywood.
Name Co-chairmen for Conn. MPTO Golf Fete
Special to THE DAILY
HARTFORD, July 8.-George H. Wilkinson, Jr., owner of the Wilkinson Theatre, Wallingford, and president of MPTO of Connecticut, and Harry Feinstein, zone manager, Stanley-Warner Theatres, have been named co-chairmen of the annual golf tournament, MPTO of Connecticut, slated for Tuesday, Aug. 27, at the Racebrook Country Club, Orange.
Samuel Weber, treasurer, is handling reservations. Day's committees include James Bracken, James Darby, Ted Jacocks, Harry F. Shaw, Max
Confidence and Dollars
Ry James D. Ivers
EVER since those early naive days when the first feature length motion picture was made and sold over the protests of those w'ho said it couldn't be done no ingredient of showmanship has been more potent in building success than confidence. Twentieth CenturyFox, a company which has proved this truism more than once in modern times, again takes the lead in backing confidence with dollars and product.
This week the company announced 21 pictures for release from July through October, more than a third of the 55 it has declared it will release in what it can call, in truth, this year of achievement. But it is not numbers alone that give the program the quality of creating a climate of confidence. It is diversified so as to appeal to all segments of today's audience and it is backed by advertising and exploitation aimed at each of those segments for maximum effect.
There are family pictures, simple and unsophisticated. There are pictures like "Bernardine" with Pat Boone, newest darling of the teen-agers — remember the grosses orr Elvis in "Love Me Tender"? There are pictures for the lovers of heavy drama and there is "The Sun Also Rises," Darryl Zanuck's next independent production — have you seen the recent grosses on "Island in the Sun"?
There are enough pictures and enough kinds of pictures to prove to the gloomiest doubter that the grosses are still there. Twentieth Century-Fox has no doubts about the future of the industry and it is backing up its confidence with blue chips.
Hoffman and John Perakos, exhibitors; Henry Germaine, Alex Schimel, distributors; Lou Brown, publicity; and Albert M. Pickus and Irving Mendelsohn, gifts.
'Angels' Opens Tonight At Paramount Here
The world premiere of Warner Bros.' "Band of Angels" will be held tonight at the Paramount Theatre here, with star Yvonne DeCarlo as guest of honor. The premiere will be open to the public at popular prices and will launch Paramount's thirtieth anniversary summer festival.
Stars who have appeared on the stage or screen of the Paramount since its opening in 1927 have been invited to the premiere and golden rows of seats have been dedicated in the names of 50 of these performers. Also expected at the opening are Skjpper Alan Villiers and his gallant "band of angels" aboard the Mayflower II, now docked in New York.
New Cartoon Company
HOLLYWOOD, July 9.-A new cartoon production company, H. B. Enterprises, Inc., which plans an ambitious program of cartoons for television, theatrical and industrial outlets, has opened offices at the Kling Studios, with George Sidney as president, and William Hanna and Joe Barbera as vice-presidents.
'Oedipus Rex' Opens Canada Film Festival
TORONTO, July 9.-The Canadian premiere of the Stratford Shakespearean Festival's production of "Oedipus Rex" opened the International Film Festival at Stratford last night.
The two-week film festival, North America's first authentic film festival on the European pattern, boasts 43 productions— including 20 feature or near-feature length works from 16 countries.
There are 25 programs; matinees and evening performances each day with an extra children's morning program on the two Saturdays.
An audience of 300 in the 750-seat Vogue Theatre in Stratford, decked with representatives of the arts and the diplomatic corps, attended the film transcription of the Tyrone Guthrie production.
Two films by the National Film Board also highlighted the opening.
'Affair9 Bows Tomorrow
Final preparations have been made for the world premiere of Leo McCarey's "An Affair to Remember," Jerry Wald's first production for 20th Century-Fox release, aboard the S.S. Constitution, tomorrow.
Cary Grant, star of the picture; producer Wald, and director McCarey will head a contingent of celebrities on hand for the debut.
SBA to Stay 'As Is' For Another Year
From THE DAILY Bureau
WASHINGTON, July 9.-Congres is apparently going to continue the Small Business Administration as is for another year.
The lawmakers seem to be read) to forget about a House-passed bii which would make SBA permanent and make several major changes in SBA policy. The reason is a fear tha! the more far-reaching bill would get tied up by the Senate civil rights debate, but that the more limited bill can pass.
The House last month okayed : bill to make SBA permanent, abolisf the loan policy board, increase the business loan fund by $270 million, lower the interest rate charged b) SBA on participation loans, and make other changes. Many of these were sought by the Theatre Owners of America.
But the Senate Banking Committee decided to put off until next year auy major changes, and simply extend the agency through July 31, 1958, with an extra $75 million lending power. Now House Banking Committee chairman Spence (D., Ky. ) has notified the Senate group he is willing to go along with that decision.
Joe Gibbs Dies
MILWAUKEE, July 9.-Joe Gibbs, operator of the Three Lakes Theatre, at Three Lakes, Wis., died following a heart attack. He is survived by his wife.
Kearns, Projectionist
HARTFORD, July 9. John J. (Jack) Kearns, 66, a projectionist for 50 years, is dead. He had been chief projectionist at the Menschell-Calvocoressi Star in recent years.
Al Bowman, 58
HOLLYWOOD, July 9. Funeral services were held today for Al Bowman, 58, former Universal and United Artists salesman, who died yesterday. His widow and daughter survive.
owplace of the Bast
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MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; bherwin Kan Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager. Canby, Eastern Editors. Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Mana National Press Club, Washington, D. O; London Bureau, 4, Bear St., Leicester Square, W. Correspondents in the principal capitals of the world. Motion Picture Daily is published dail Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quig T. Sullivan, Vice-President and Treasurer: Leo J. Brady, Secretary. Other Quigley Publica published 13 times a year as a section of Motion Picture Herald; Television Today, published Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., unde Single copies, 10c.
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