Motion Picture Daily (Jul-Sep 1957)

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Special pre-publication offer to readers of Motion Picture Daili Into the tent, my lovely. Flaming youth. One of Lon Chaney's thousand faces. Mae West fascinates George Raft, 1932. Harold Lloyd hangs on. And they didn't have to pay income tax. 'Jf/ jmk.i _ ....>>/ Can a princess find happiness with a commoner? Silent screen, noisy audience. THE MOVIES A huge captivating pictorial history of the movies — from pre-nickelodeon days to the present — presented in more than 1500 "collector's item" pictures and 150,000 words of brilliant narrative showing how the movies influenced American life BY RICHARD GRIFFITH AND ARTHUR MAYER (Prepared icith the cooperation of the Museum of Modern Art) r THIS FALL, the most complete pictorial history of the movies ever published will be ready. It will be a huge volume filled to the brim with remarkable photographs — many of them from private collections and from the Museum of Modern Art's great Film Library. The pictures, together with 1,50,000 words of superb commentary— studded with anecdotes and behind-the-scene stories — reveal how the movies influenced and reflected American taste, clothes, homes, manners, and morals. From Fatima and Penny Arcades to M.M. and Cinerama From Fatima, the belly dancer attraction in Penny Arcades, to Marilyn Monroe; from Edison's "Uncle Tom's Cabin" to Mike Todd's "Around the World"— five decades of movie idols, geniuses and charlatans, scandals and publicity stunts, monumental successes and epic failures are seen in the pages of this endlessly entertaining volume. Here are the fabulous stars, directors, stories of the silent screen . . . the oldtime masters of comedy . . . the man killing "Vamps" ... the scenes that started new trends in love making, boudoirs and bathrooms . . . the supercolossal musical numbers — from the "Gold Diggers of 1935" (100 girls playing 100 pianos!) to the latest array of Goldwyn Girls in "Guys and Dolls." "Flaming Youth" and "Love Teams," Tots, Gangsters and Monsters America's reckless gaiety in the Twenties is captured in the torrid "love teams" and razz-ma-tazz girls of Hollywood's "period of sin"— Banky and Colman, Garbo and Gilbert; Alice White and Clara Bow. The gangsters and sinners of the Thirties are all here— Muni, Cagney, and Raft; Helen Twelvetrees, Shearer, and Garbo. Every child star you ever wanted to be, every monster who made you shiver— every personality or picture you enjoyed can be recalled in this book. You'll find hundreds of photographs that you'll want to show to somebody at once; scores of anecdotes that beg to be read aloud. The authors are the per fect team for this project. Richard Gr fith is Curator of Films for the Musei of Modern Art. Arthur Mayer is one the best-known and best-informed me bers of the industry. We believe this book is going to one of the most wanted books of t year for keeping and for giving. Special Money-Saving Offer High quality printing, binding a picture reproduction are being lavish on this big (9" x 12"), 448-page volun As a result production costs are hig In order to increase the size of the fii printing and bring the retail price dov to $15, Simon and Schuster, Publisht have made the following special rangement : By placing your reservati now, at your bookseller's, you will ceive your copy at the special p publication price of only $11.95. WHAT TO DO NOW Simply take or mail the reservation c< tificate to your bookstore. A first editi copy will be sent you as soon as t books come off press. IE' The origin of glamour MEASURES A FOOT HIGH • 448 HUGE PAGES OVER 1500 PICTURES • 150,000 WORDS OF NARRATIVE A SUPERB GIFT — You will probably think of many friends and associates who would be delighted with a gift copy of The Movies. By taking advantage of this special pre-publication offer you can save $3.50 on each copy. (See Reservation Certificate.) = RESERVATION CERTIFICATE □ SAVE ON GIFT COPIES: If you also wish to order one or more copies as gifts, indicate the NUMBER OF EXTRA copies you, wish reserved at special pre-publication price. To your bookseller Please reserve for me, and send as soon as it comes off press, a first edition copy of The Movies by Richard Griffith and Arthur Mayer (448 huge pages, more than 150,000 words of text and captions). It is understood that I will pay only $11.95 (plus postage) even if the final publication price is higher than $15. ... Charge mv acct Remittance enclosed. City Zone.. Name.. Address. .State., MAIL AT ONCE TO TAKE ADVANTAGE Of THIS SPECIAL OFFER. EXPIRES OCT. 15, 1957 i