Motion Picture Daily (Oct-Dec 1957)

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MOTION PICTURE DAILY, December 27, 1 7 The Glorious QuarterCentury! Radio Cilv Music Hall l firm? h (he years that saw ils establishment ax a slinwplace of a nation By SHERWIN KANE Editor of Motion Picture Daily .A s the radio city music hall arrives at its Silver Anniversary, its position as the "Showplace of the Nation" is more firmly established than ever. This is no idle birthday praise. The record, the facts, attest to it. Throughout 1957, a year of trial and perplexity for showmen everywhere, the Music Hall maintained its steady average of more than eight millions of customers, established new gross records, continued to be New York's leading tourist attraction, as well as the favorite showplace of the metropolitan area's families, and had waiting lines longer and more frequently than any other theatre's. In its 25 years of operation it has rolled up an estimated total of 160,000,000 admissions. Its visitors have included dignitaries and celebrities from all over the world. The 10 top-grossing film attractions of the Music Hall's 25-y career, with but one exception, were played after 1950, in the per of television's greatest advances and of the expansion of many ri claimants to entertainment dollars. They were: "The Great Caruso," 1951—10 weeks, $1,392,000; "Mister Robert 1955_9 weeks, $1,354,000; "Seven Brides for Seven Brothers," 1954 8 weeks, $1,345,000; "The Greatest Show on Earth," 1952—11 wee $1,335,000; "Ivanhoe," 1952—8 weeks, $1,255,000; "The Bells St. Mary's," 1945—9 weeks, $1,195,000; "White Christmas," 1954 8 weeks, $1,180,000; "Show Boat," 1951—8 weeks, $1,160,0C "High Society," 1956—7 weeks, $1,135,000; "The Teahouse of I August Moon," 1956—7 weeks, $1,125,000. During the past year, an all-time single week record of $215,0 was set by "Funny Face," Paramount's Fred Astaire-Audrey Hepbi starrer. It is not by chance that the Music Hall's dominance of the thea scene has continued unchanged for 25 years. An unvarying pol: of quality entertainment at a fair price, in surroundings of the utm in comfort and luxury without ostentation — this policy, pursued fr( the early weeks of the Music Hall's beginning, has succeeded in maki of it an institution recognized by the public as affording the best (Continued on page 1 ■ ■ ■ Conference of administrative staff members in the office of Ri sell V. Downing, managing director: Fred L. Lynch, director advertising and publicity; Edward Serlin, press representativ Arthur Clary, box office treasurer; John Jackson, director stage operations; Mr. Downing; James F. Gould, vice-preside and treasurer; Sydney Goldman, director of theatre operation Charles Hacker, assistant to Mr. Downing. i