Motion Picture Daily (Jan-Mar 1958)

MOTION PICTURE DAILY 83, NO. 11 NEW YORK, U.S.A., THURSDAY, JANUARY 16, 1958 TEN CENTS 'lings Says: )A Against ly Further Lies to TV Seek Conferences with Major Distributors 5 8y JAMES M. JERAULD (Picture on Page 6) further sales of pictures to tele— old or new— will be opposed leatre Owners of America, ters to presidents and general managers of all the major comi will be delivered by messenger week and conferences will be (Continued on page 6) I Drive-in Meeting ♦ed March 26-27 -atre Owners of America will its first drive-in convention 1 26 and 27 at the Mark Hopkins , San Francisco, immediately folg the mid-winter meetings of the of directors and executive com• which are scheduled for March hosts of the board meeting and lirmen of the convention are: (Continued on page 4) Hard-Ticket Policy 'Arms' in Atlanta Special to THE DAILY 1ANTA, Jan. 15— Paramount-Kincev executives have decided reserved seat, hard-ticket policy e engagement of David O. Selz"A Farewell to Arms" at the here on January 30. • 20th Centurv-Fox release will (Continued on page 4) on page 2 elevhion Today on page 5 U.K. Exhibitors Ask Cos. Delay Action on TV Sales From THE DAILY Bureau LONDON, Jan. 15-The Five Associations Committee, consisting of presidents of exhibitor organizations under the chairmanship of CEA's George Singleton, issued a statement today urging any film producer or distributor who may be negotiating or contemplating the sale of films to television defer action until the committee has completed its sessions on the subject. The committee has been considering ways of controlling the sale of feature films to TV. Name Stations Leasing Republic ?ost-'4Z f ilms Republic Pictures, through its subsidiary, Hollywood Television Service, Inc., has licensed over 200 of its post 1948 releases to a group of six National Broadcasting Company owned and operated television stations, it was reported here yesterday. The multi-million dollar deal, which covers a period of four years, was (Continued on page 4) MPA Could Control TV Film Ads: Remhusch Member companies of the Motion Picture Association should take steps to control the method of advertising used bv television stations exploiting feature films that have been sold to TV, Trueman T. Rembusch, secretary(Continued on page 4) Joint Budget Now $2.300.000 Exhibitors Presented Revised BusinessPlan Allied, MMPTA, ITOA Not Represented At Meet; TOA Board Studying Action Details of the industry's revised business-building campaign, with a new joint budget of $2,300,000, were presented to exhibitor representatives for the first time here yesterday. Wald Stanford Speech Spurs SRI Film Study By WILLIAM R. WEAVER HOLLYWOOD, Jan. 15 Following an address titled "Films' Forward Look," delivered at the third annual industrial economics confere n c e of the Stanford Research Institute by Jerry Wald, chairman of the Motion Picture Industry Counc i 1, Carleton Green, manager of program development for SRI, told Motion Picture Daily that he will recommend Contrary to an earlier announcement that the two principal exhibitor organizations would be represented at the meeting, only Theatre Owners of America executives appeared. There was no delegation from Allied States Association present. The Metropolitan Motion Picture Theatre Association and the Independent Theatre Owners Association also were not represented. The meeting was opened by distributor representative A. Montague, who spelled out the background of the business building program and introduced Paul Lazarus, Jr., chair( Continued on page 6 ) Jerry Wald to the institute's management committee that preparations be made for conducting a spe(Continued on page 4) FCC WH! Go to Congress Before Making To!!-TV Permanent: Doerfer By J. A. OTTEN WASHINGTON, Jan. 15-Federal Communications Commission Chairman John Doerfer promised today to come to Congress before putting subscription television on a nationwide, permanent basis. Doerfer reaffirmed the Commission's belief that it has the legal authority study Jo warrant a report to Conto authorize a test of toll-TV for the purpose of obtaining information about how the medium would operate. He told the House Commerce Committee, now in its second day of toll-TV hearings, he was sure "ample material will develop in the gress. Asked by Rep. Springer (R., 111.) whether the FCC didn't think it should make recommendations to Congress after it had studied the information derived from the test, (Continued on page 5) Set Subsequent 'Ten' Bookings in New York Cecil B. DeMille's "The Ten Commandments" will continue its pattern of special roadshow engagements at eight theatres in the New York metropolitan area following the close of its long run at the Broadway (Continued an page 4) Doerfer Says FCC Can't Regulate Toll-TV Rates From THE DAILY Bureau ^ WASHINGTON, Jan. 15 Federal Communications Commission Chairman Doerfer said the FCC doesn't have power to regulate toll TV rates. In testimony before the House Commerce Committee, he indicated the Commission would examine the rates which toll-TV licensees said they would charge, and then take action if the licensees don't conform, but has no power over rates directly.