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Motion Picture Daily
Thursday, January 16, 18]
PERSONAL MENTION
SPYROS P. SKOURAS, president of 20th Century-Fox, and Murray Silverstone, president of 20th Centurv-Fox International, will return to London at the weekend from Athens. •
Bernard E. Zeeman, treasurer of Columbia Pictures International, will lease here today for London via B. O. A. C.
•
Arnold Maxin, newly-appointed president of M-G-M Records, will leave here on Monday for the Coast. •
Elia Kazan has returned to Hollywood from New York.
•
David O. Selznick and wife, Jennifer Jones, will leave here today for the West Indies via B. O. A. C. •
Mat. Daniel M. Angel, British producer, will leave London by plane today for New York, enroute to Hollywood.
•
Mrs. Edward W. Redstone, wife of the vice-president of Northeast Drive-in Theatres, Boston, has given birth to a son, to be called Michael David.
30 Loews Ad-Publicity Employes Dismissed
Thirty employes in the publicity, advertising and exploitation department of Loew's, Inc., were given notices of dismissal yesterday effective Friday. Those ieaving include Mitchell Rawson, William Ornstein, Sam Forgaston, Dorothy Day, Halsey Raines, Lou Fields, Joe Flynn, William O'Brien, Ed Mazzaco and Hal Burroughs. Balance of the list is from the art department and the secretarial staff.
Severance pay of two weeks for every year of employment up to a maximum of 12 years is being given in addition to two weeks' salary in lieu of notice. Many of the dismissed employees qualify for the maximum severance pay, some having been with the company 30 years or more.
H. L. TSathanson Resigns
M-G-M sales officials yesterday confirmed two-week old reports from Canada of the resignation of Henry Nathanson, president of M-G-M Pictures of Canada. When first queried on the report the home office officials said they knew nothing about it. Hillis Cass continues as Canadian sales manager.
By ONLOOKER
ABOUT one month ago Motion Picture Daily reported the start of a project to furnish British theatrical feature films to television set owners in Prince Albert, Sask., who are connected to the community's TV cable system. The film service was to be available six nights a week at no extra charge but, nevertheless, was viewed in Canadian film circles as an extension of the subscription television idea, because set owners connected with the community antenna pay a monthly subscription fee. . . . Now it appears the idea is spreading to this part of the Continent. Top home office sales executives have been approached in recent weeks by the son of a prominent Midwestern exhibitor who is looking for feature films to offer to the 12,500 homes connected to the community antenna at Williamsport, Pa. . . . He claimed he had approximately 3,000 such set owners signed up already, committed to pay an additional $2.50 per month on their basic connection charge for the new feature film service. The pitch for the feature films, to be sent over one of the unused channels via a separate set connection for those ordering the service, was made on the basis that "You're doing it for Bartlesville. Why not for us?" . . . That was an easy one for the sales execs to answer. There's no competition in Bartlesville. There is in Williamsport. The promoter was told to go back and invite the local exhibitors to join him. He hasn't been heard from.
CAPT. HAROLD AUTEN reports his new Academy of the Performing Arts at Bushkill, Pa., will be opened early in June with a near-capacity initial enrollment. Meanwhile, he's busy with television and press interviews on plans for the project which he hopes will be an important source of new faces and talent, so much in demand by exhibitors. . . . Sam Pinanski, noting the bulk purchases of feature films by TV networks and stations, contrasted with legal restraints which make it more or less mandatory for theatres to buy picture-by-picture and house-by-house, says he's constrained to wonder why the Justice Department views bulk film buying as all right for TV stations but wrong for theatres. . . . Members of the conference committee on arbitration, both distributors and exhibitors, appeared genuinely disappointed at their inability to make progress on the proposed draft of an industry arbitration plan in a day and a half of conferences this week, the first held since last fall. Exhibitor opinion was that they had about exhausted all suggestions for solving the knotty clearance and print availability problem. Some were of the opinion that the final exhibitor suggestion was so mild as to be almost meaningless, were it to be accepted. And yet, distributors found that one, too, objectionable. . . . Exhibitors who commented expressed no resentment over distribution's position, believing that another attempt will be made later on and conceding, meanwhile, that distribution's reasons for finding the suggestions proposed to date to be unacceptable are "impressive" or "convincing." . . . Yet the same exhibitors took the position that they could not afford to waive the issue entirely and proceed with the drafting of an agreement that, in their opinion, does not offer exhibitors something substantial in the way of promised relief or satisfaction. As one of them put it: Unlike the last time, this time the exhibitors will share the cost of an industry arbitration system. And the cost will be substantial. We hardly can expect their fullest support if the plan we propose has nothing meaningful to offer them.
NONE OF THE arbitration conferees, it appeared obvious, feels that his time spent at this week's or earlier conferences was wasted. "It's always worthwhile to talk things over," one pointed out. "It's helpful to know what the other fellow's problems are. And it's helpful to air your own side's problems. Whether we made headway or not, we learned something, and it can be passed along to our people." . . . Sounds like there will be more arbitration meetings.
Charles Einfel
Einfeld Urges New Advertising Slant
Special to THE DAILY
CHICAGO, Jan. 15 Exhibit should test new advertising metb by going off the amusement pages, trying women's and general news pages, by using outdoor posters, shopping news publications and radio, Charles Einfeld, v i c epresident o f 20th CenturyFox, told a group here earlier this week after his arrival to outline a
campaign for the January 23 open of "A Farewell to Arms" at Oriental.
Twenty-five per cent of the $40,( budget set aside for the local open will be put into radio, Einfeld si including fringe area stations as v as the better known downtown | * tions.
Einfeld said he had been met a; his arrival by a barrage of wail about business conditions. The trenchment which has received much publicity is simply logic good sense and does not mean film business is dying, he said, at same time pointing out that other b j _ nesses are doing the same thing
Praises Eidophor
After urging more exhibitors to CinemaScope he turned to Eidor. and predicted it would be a boon to the industry because i| much better than television, is!; color and gives the same authel reproduction that motion pict give."
The future pattern of exhibition! he outlined it, will be, movies in rli tres first, re-runs a few years laj pay to see them on TV, then on TV for late hour shows.
Five Warner Director! Up for Re-election Febj;
The annual meeting of the st<| holders of Warner Bros. Pictures, will be held at the principal o^ of the corporation in WilmingJ Del., on Wednesday, February' The main item of business will be" election of directors.
Nominated for re-election as dil tors to serve for a term of two yjjl are Ben Kalmenson, Waddill Calf ings, Stanleigh P. Friedman, ThoJ J. Martin and Robert W. Perl] Steve B. Trilling, Warner vice-pi dent, is the only new director tc nominated.
MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwi.i Ka Photo Editor; Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production manager. Canby Eastern Editors. Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Man National Press Club, Washington, D. C; London Bureau, 4, Bear St., Leicester Square, W. Correspondents in the principal capitals of the world. Motion Picture Daily is published dai Avenue, Rockefeller Center, New York 20, Telephone Circle 7-3100. Cable address: "Quig J. Sullivan. Vice-President and Treasurer; Leo J. Brady, Secretary. Other Quigley Publica published 13 times a year as a section of Motion Picture Herald; Television Today, published Entered as second class matter Sept. 21, 1938, at the Post Office at New York, N. Y., un Single copies, 10c.
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