Motion Picture Daily (Apr-Jun 1958)

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id '■a l» ired es! A half-acre, animated billboard spectacular, the biggest ever built for a motion picture, symbolizes the scope of Kirk Douglas' ''The Vikings" and the flair of its dual world premiere, held last night at the adjoining Astor ami Victoria Theatres on Broadway. Charity bow of the U nited Artists release raised $22,000 for the exchange of Norwegian and American students, and drew banner TV-radio coverage by U.S. networks and services blanketing 22 foreign countries. A $4,500,000 Technirama spectacle, ''The Vikings'' is being presold by UA's biggest national drive. V 'tars Kirk Douglas, Tony Curtis and 'met Leigh dedicate Viking Square to egin the official New York celebration Vikings Week. I Prestige-building side-by-side premieres at the Astor and Victoria were seen by 2,100, with thousands more getting a curb-side view of the colorful doings. yi*6 ♦ny Curtis and Janet Leigh, who will tour Coast-to-Coast with Kirk Douglas r "The Vikings," are greeted at the premiere by UA board chairman Robert 1 Benjamin (left) and producer Jerry Bresler (right). Kirk Douglas, arriving for the dual bow with Sophia Loren, is welcomed by UA vice-president Max E. Youngstein. The charity event aided the Crown Princess Martha Friendship Fund.