Motion Picture Daily (Oct-Dec 1958)

Page scan 000150 from Motion Picture Daily

Record Details:

Title:
Motion Picture Daily
Date:
Oct-Dec 1958
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000150
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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TIMES! When it comes to whooping it up for whopping grosses, trailers swing it — motivating 87 admissions for the price of one!* No wonder the Prize Baby runs rings around every other hoopla medium! mwm\.,\(yeem service The latest Sindlinger survey (copy available on request) measures trailer impact on an admission basis. It reveals that a 50 cent investment(the equivalent of an average admission ticket) in a trailer showing to 200 people per performance will motivate 87 of these people to return to see the picture advertised...a return of $43.50 for each 50 cents of expenditure.