Motion Picture Daily (Jan-Mar 1959)

■2 Motion Picture Daily Monday, January 26, PERSDML MENTION T> OBERT SHAPIRO, managing di•tv rector of the Paramount Theatre, Times Square, left here for the Coast on Friday for a 10-day visit. • James H. Nicholson, president of American International Pictures, will leave Hollywood tomorrow for Pittsburgh, where on Wednesday he will address the delegates to the Allied convention. • Bernard M. Kamber, head of advertising-publicity for Hecht-HillLancaster, will leave New York today for London. • Edward L. Hyman, vice-president of American Broadcasting-Paramount Theatres, and Bernard Levy, his assistant, are in Boston from New York. Mrs. Walt Framer, wife of the TV producer, gave birth to a girl on Friday, their seventh child. Danny Kaye returned to New York on Friday from Europe and Israel. • Ted Rogers, head of production for Independent Television Corp., has arrived in Hollywood from New York to set up ITC headquarters on the Coast. • David E. Rose, producer, left New York over the weekend for Holland. Ben Coleman, manager buyerbooker of the Carman Drive-in Theatre, Guilderland, N. Y., has left there for a vacation in Florida. Joseph Friedman, Paramount national exploitation manager, last night left New York for Detroit and Chicago. • Milton Goldstein, international sales coordinator for "The Ten Commandments," will leave here for London tomorrow. CineMiracle for State Loew's State Theatre here, currently undergoing an extensive remodeling program, is to be equipped for CineMiracle as well as Todd-AO, as previously reported. The theatre will thus be prepared to show films in these special processes as well as Camera 65, CinemaScope, VistaVision and regui ide-screen. The State will reopen in March. NSS Aids B-B ( Continued from page 1 ) in Pittsburgh tomorrow by Ben Ashe, assistant general sales manager, of National Screen Service's new plans. Robbins emphasized that National Screen is arming its salesmen for this campaign with an entire new array of promotional tools tailored to the needs of both indoor and drive-in theatres. Typical of the new material available from National Screen is a wide selection of full-color promotional trailers for drive-ins. These include, in part: a fully animated "Welcome Back" trailer for Spring drive-in openings, f Four in Color Four new color intermission trailers designed to lure patrons out of their cars and into concession stands. "Add-A-Clip" refreshment trailers that enable exhibitors to show giant full-color blowups of their particular refreshment and food specialties— anything from soft drinks to hot Bar-B-Q sandwiches— on the drive-in screen during intermissions. Robbins also made known plans for the large-scale use of a new promotional approach which has been used very effectively throughout the Commonwealth Circuit in Kansas City. It features a special trailer-header entitled "Season's Prevue." In Eastman Color, this trailer utilizes full orchestra fan-fare music combined with lively animated effects. It is designed for use in combination with a list of trailerettes plugging coming attractions far ahead. One for 'Friday the 13th' In addition, National Screen will provide many new special-promotion trailers for 1959, in both color and black and white. Among these are a special "spook" trailer, for plugging "Friday the thirteenth," or other special horror shows, and a live "Easter Greetings" trailer. Robbins said that expanded facilities for producing "Merchants' Advertising Intermission Clock" trailers will also be reported by Ashe to the convention. Approximately 225 backgrounds are available for the production of motion picture screen advertising for local merchants. Robbins also announced major plans for the expansion of the National Screen Service Custom Trailer Division, in response to a steadily increasing volume of orders for special trailers. "We realize that in these changing times, exhibitors are particularly anxious to entrench their theatres in community life," he said. Stresses Holiday Promotion He pointed out that an exhibitor is taking a big step in the right direction when he employs the various seasonal, holiday and special promotion trailers now available to him. "How Guild Lists 6 Directors As Nominees for Award From THE DAILY Bureau HOLLYWOOD, Jan. 25.-Six motion pictures were selected for directorial achievement for the fourth quarter of 1958, according to an announcement by George Sidney, president of the Screen Directors Guild, are "Cat on a Hot Tin Roof" ( Avon-M-G-M ), directed by Richard Brooks; "The Defiant Ones" (Stanley Kramer-UA), directed by Kramer; "Gigi" (Arthur Freed-M-G-M ), directed by Vincente Minnelli; "The Inn of the Sixth Happiness" (20th-Fox), directed by Mark Robson; "I Want to Live" ( FigaroUA), directed by Robert Wise; "The Big Country" ( AnthonyWorldwideUA), directed by William Wyler. Fourteen feature films have been nominated in 1958 for the director's guild annual Directorial Achievement Award. Announcement of award winner will take place at the Guild's awards dinner, Feb. 7. 'Rally' Reported Big In First Engagements 20th Century-Fox's "Rally Round the Flag, Boys!" is doing top business in its first engagements with figures reported by theatre managements to be ahead of such other top Fox releases as "The Man in the Grey Flannel Suit" and "Heaven Knows, Mr. Allison." Typical "Rally" grosses are as follows: Florida Theatre, Jacksonville, $9,272 in the first week; three theatres in Miami, the Carib, Miami, and Miracle, a combined gross of $41,906 for the first week; Harris Theatre, Pittsburgh, $1,776 opening day; and Malco, Memphis, $1,003 opening day. To Announce Promotion Plans for a joint motion picturetelevision promotion will be announced by "The Price Is Right" TV show, Columbia Pictures and the Goodson and Todman organization in a trade press conference at the Columbia home office tomorrow. The Columbia film involved is "Gidget." Participating in the conference will be Bill Todman, Bob Stewart, producer of "The Price Is Right," and Jonas Rosenfield, Jr., executive in charge of advertising and publicity for Columbia. ever," he added, "this is only scratching the surface." Many local promotions, contests, celebrations, etc., sponsored by civic groups, can be promoted in cooperation with local theatres, he asserted, and advertised on theatre screens with the aid of custom-made trailers. He pointed out that the local organizations generally are most willing to underwrite the low cost of a special custom trailer in exchange for reaching the theatre audience. Miller V. ( Continued from page 1 ) at the same time announced other staff promotions. Florence Simendinger, whc served as administrative assista the Roxy staff for the past 25 has been appointed assistant sec in addition to her adminis duties; Alson Lee has been treasurer, and Alex Rotko, wrj served on the Roxy accounting si 17 years, assistant treasurer of Enterprises Corp., operators Roxy Theatre. Outline Parish Prog ( Continued from page 1 ) the theatre, tell the owner ca and definitely in a real spirit of consideration what you think picture," he stated. "If the the1 owned by a chain, write to thl of the chain." Parishioners should consult weekly moral ratings issued Legion, Msgr. Devlin counsel! singled out foreign films as th!' offenders against moral standa 'Not Anxious to Offend If the picture was made in wood, he said, write to the pr because "producers will take ance of a letter that is well and constructive. They are njj ious to offend," he explains cause they are unwilling to lo dollar at the box office." Rites Held for Les HOLLYWOOD, Jan. 25. services were held today foi ! Leshin, 65, veteran productior 1 tive of the CBS Television M who died Friday. Leshin forirn a career of 20 years at the Pail studios. Award to Kaye FRANKFURT, Jan. 25.-T man Film Critics have voted Kaye the winner of their bes award for 1958 for his perforn I William Goetz' "Me and the G released by Columbia. 'Blizkrieg' to Bow Columbia's "The Last Bl will have its New York pre: the Mayfair Theatre on Frid; FILM AC! SPECIAL TRAILERS \TftTlOV PTTTT'RF HATTY Martin Ouielev Editor-in-Chief and Publisher: Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertner, News Editor; Floyc Photo Eoitor Herben V .^ecke .AdveniSnf Mknfgerf Gus H. Fausel, Production Manager, TELEVISION TODAY Charles S Aaronson Editonal Director; P,nk> p Herma rWw Eastern Fditors Hollywood Bureau Yucca-Vine Building. Samue D. Berns, Manager; Telephone HOllywood 7-214d ; Washington J. A. Utten. JN ational fress u ngton! 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