Motion Picture Daily (Jan-Mar 1959)

Page scan 000156 from Motion Picture Daily

Record Details:

Title:
Motion Picture Daily
Date:
Jan-Mar 1959
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000156
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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McCall's Advertising Itevenue and linage in 2i 0 ' II in Advertising . . . McCall's is the only major women's magazine to show gains over 1958 in both advertising revenue and linage in each of the first three months of 1959. Circulation... On top of a record-breaking December issue, January McCall's has beaten the same issue for 1958. Editorial . . . For 1959, McCall's editors already have made the largest money commitments for editorial material in the history of women's magazines. This editorial program calls for an increased number of pages — and the greatest number of editorial pages with four-color printing of any magazine in the world. In 1958, incidentally, McCall's carried more than 22,000 editorial lines on motion pictures — more than three times as much as the other two major women's magazines combined! Today, and throughout 1959, McCall's off ers advertisers more than ever before — in quality, in quantity, and in influence with millions of women and their families. ...CIRCULATION NOW MORE THAN 5.300,000 THE MAGAZINE OF TOGETHERNESS