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Motion Picture Daily
Wednesday, March 4 j
PERSONAL MENTION
CHARLES E. ROSENBLATT, vice-president of International Film Distributors, will leave here on Saturday for Europe.
•
Charles Simpson, vice-president of Capital Releasing Corp., Atlanta, lias returned there from a trip to
Tennessee.
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Barnett Classman, president of Pathe News, Inc., will return to New York on Friday following a cruise of the Caribbean.
•
Leslie Grand, British talent agent, will arrive here from London today via B.O.A.C.
•
Ross Hunter, producer, will arrive in New York on Saturday from Hollywood.
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Donald Schine, vice-president of the Schine Circuit, has returned to Gloversville from Miami Beach, where he conferred with J. Myer Schine, chairman of the board of Schine Enterprises, and G. David Schine, president of the latter organization. •
R. ]. "Hap" Barnes, president of ABC Theatrical Enterprises, Atlanta, has returned there from Tennessee.
Alberto Lattuada, director, ?ft New York for Paris.
Post Office Won't Rule Justice Asks
On 'Ma'ia' Ad in Mails
'IT Names Schlaifer
Universal Pictures has appointed Charles Schlaifer & Company, Inc., of New York as its advertising agency replacing Cunningham & Walsh, Inc., which resigned the account, it was announced yesterday by David A. Lipton, Universal vice-president. The new agency's first assignment will be on "Imitation of Life."
From THE DAILY Bureau
WASHINGTON, March 3. The Post Office Department has ducked a ruling on whether United Artists could use Goya's famous "Nude Duchess" painting in its newspaper advertising for "The Naked Maja."
The company had asked the department for an "advisory ruling" on whether newspapers carrying such an ad would be barred from the mail. General counsel Herbert B. Warburton replied that the department couldn't actually rule on the ad until it actually appeared in a publication that went through the mails, and that much would depend on how the picture was used and what kind of captions appeared with it.
In New York yesterday, Roger Lewis, national director of advertising, publicity and exploitation for United Artists, said that to his knowledge UA had received no word from the U.S. Post Office on the company's bid for a ruling on the use of the Goya nude in its newspaper advertising. He pointed out that the ad has already gone through the mails in three different tradepapers.
Lloyed Heads Europe 'Porgy' Advertising
From THE DAILY Bureau
LONDON, March 3. Samuel Goldwyn and Columbia Pictures have announced the appointment of Euan Lloyed as European supervisor of advertising, publicity and exploitation for Goldwyn's production of "Porgy and Bess." Under its agreement with Samuel Goldwyn, Columbia is organizing special sales and advertisingpublicity units on a world-wide basis to handle road show distribution of "Porgy and Bess." Lloyed will operate Columbia's headquarters here.
In order to accept the appointment, made during his recent visit to New York and Hollywood, he will shelve his production plans for about one year, leaving himself free to work exclusively for Samuel Goldwyn.
Para* Names Cooper
HOLLYWOOD, March 3.-Jack Cooper has been made assistant publicity manager at the Paramount Pictures Studio, under Herb Steinberg, studio publicity manager. Cooper had been handling press planting in Hollywood for Paramount. Before joining Paramount at the beginning of this year, Cooper for several years directed pre-release and release promotional campaigns for a number of independent production companies under the United Artists banner.
( Continued from page 1 )
production of business records in proceedings looking toward criminal suits, but can compel records in proceedings looking toward civil action only through grand jury proceedings. The pending bill would permit a "civil investigative demand" similar to a subpoena. Justice officials said they would have no objection to making this apply equally to individuals, but thought this broadening might slow the progress of the bill through Congress.
Hearing Tomorrow
The subcommittee, headed by Senator Kefauver (D., Tenn.), will hold hearings Thursday on a bill to require large firms to give the government advance notice of merger plans.
Church Council
( Continued from page 1 )
obscenity, brutality and crime to be exploited by agencies of mass communication."
"On the other hand," continued the statement, "legislation supporting decency can do more harm than good if it: (1) violates basic civic rights;
(2) inhibits the free flow of bona fide ideas however unpopular they may be with our own or other groups;
(3) substitutes the ideas of any particular group for the test of public acceptance of that which is, in good faith, intended as art or literature.
"Within these boundaries," concluded the statement, "we will support legislation looking toward the maintenance of decency in the use of mass communications. We will not uncritically support every measure proposed in the guise of preventing indecency."
Lou Costello, Comedy Team Member, Is Dead
From THE DAILY Bureau
HOLLYWOOD, March 3. Lou Costello, 53, member of the comedy team of Abbott and Costello, died of coronary attack late this afternoon at Doctor's Hospital, Beverly Hills. The comedian recently completed a film for Columbia, "Lou Costello and his 30 Foot Bride."
Today's attack was the second suffered by the comedian. He was stricken five days ago, but was believed to be recovering.
Born in Paterson, N. J., Costello came to films from burlesque, stage and radio. Teamed with Bud Abbott the pair made several highly successful films and were voted among the ten Money-Making Stars in the Motion Picture Herald-Fame polls of 1941-44 and 1948-51.
Cragin Will Hi Variety Concla1
Special to THE DAILY
LAS VEGAS, March 3.Cragin has been appointed £ chairman for the annual com of Variety Clubs International starting March 31. Cragin, a c member of the Las Vegas Tent over the convention chairm from Jacob Kozloff, who relinq the post due to business whid kept him out of town.
Registration, which is expecj reach a record number of some' barkers from the United State: don, Dublin, Mexico City and ada, will begin on Monday, Ma in the Hotel Thunderbird. A mony to mark the grand oper Las Vegas' convention hal] formally launch the Variety ence at 11:30 A.M. Tuesday. 31. It will run through April
Key committee chairmen with Cragin are: Ben Goffsteii her Clark, John DeLuca, Gen phy, Bob Loden, Clifford Jone; Messing, Tony DeCarlo, H Keller, Dave Eisenberg, Fred Charles Howell, Ivan Ann^ Harry Farnow, Jerry Weiler. Diederich, Harry White, Morelli, Jack Doyle, Jack | Mrs. Averill Dalitz and Mr| Atol.
International Chief Barker Eby has forwarded to Cragj recommendations of all newly chief barkers with whom he h ducted regional meetings in t ten days.
Johnston Due in E Sat. ; To Report on
From THE DAILY Bureau
WASHINGTON, March 3 Picture Association presideni Johnston is due back here on day from a month's tour of t East.
Johnston is expected to ref the Motion Picture Export A tion board in New York earl week. During his tour, he Japan, Indonesia, Hongkong mosa and Malaya, talking to tc eminent officials in each coun
Levine Talks 'Hariri
HOLLYWOOD, March 3.-I tion plans for Embassy P "Hannibal" will be set here seph Levine, president of Ei who arrived today for talks w tavio Poggi, producer. The will be filmed next summer Alps, using American stars.
During his visit, Levine al: complete summer distribution for his latest film, "Hercules."
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MOTION7 PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherw'n Kane. Editor; James D. Ivers, Managing Editor; Richard Gertner, News Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager, TELEVISION TODAY, Charles S. Aaronson, Editorial Director; Pinkv Herman, Canby, Eastern Editors. Hollywood Bureau, Yucca-Vine Building, Samuel D. Bcrns, Manager; Telephone HOlhwood 7-2145; Washington, I. A. Otten. National Press Club ington, D. C; London Bureau, 4, Bear St. Leicester Square. W. _'. Hope Williams Burnup, Manager; Peter Burn ip. Ed tor: William Pay. News Editor. Correspondent? principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sund.ivs and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, Ra Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco. New York." Martin Quigley. President; Martin Quigley, Jr., V cePresident ; Theo J. Sullivan. Yi dent and Treasurer; Leo J. Brady, Secretary. Other Quigley Publcati. ns: Motion Picture Herald. Better Theatres and Better Refreshment Merchandising, each published 13 time: as a section of Motion Picture Herald; Television Today, published da'ly as a part of Motion Picture Daily; Motion Picture Almanac, Television Almanac, Fame. Entered a class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign. Single C('F