Motion Picture Daily (Jan-Mar 1959)

Motion Picture Daily Wednesday, March 11, PERSONAL MENTION CAMPAIGN CARRIES CHALLENGE TO TV presidei I Picture «J of American Internationa and Samuel Z. Arkoff, vice president, have returned to Hollywood from New York. • Herman Kass, Universal's exploitation manager, left New York last night for Cleveland and Washington, where he will set up promotional plans for "Imitation of Life." • Ira Mangel, national director of group sales for the Michael Todd Co., lias left New York for London. • Robert M. Sternberg, district manager for New England Theatres, Inc., has returned to Boston from Hartford. • Marlon Brando, Sr., president of Pennebaker Productions, and George Glass and Walter Seltzer, executive producers, will arrive in New York tomorrow from Hollywood. • Ted Harris, of the State Theatre, Hartford, has returned there from New York. Michael Todd, Jr., don for Spain. lias left Lou James Stewart has arrived at Westover ( Mass. ) Airforce Base from Hollywood. John H. Burrows, Allied Artists producer, will leave Hollywood on March 20 for New York. • George E. Landers, division manager for E. M. Loew's Theatres in Hartford, has returned there from Boston. • Bill Watters, West Coast publicity representative for the Michael Todd Go., has returned to Hollywood from New York. DRIUE ins ! If Start Your Season Right... % Open With Our Custom Produced ; FULL COLOR I UlELCOmE BACK NATIONAL SCREEN SERVICE •• .N ••.iiv'ANA MAISK.ANO vivt f;A UNOFORS GEOFFREY HORNE DINO DELAURENTHSfk DETAILS of Paramount's campaign for "Tempest" in the news columns of this issue make it clear that its special target will be the nation's television audience. To reach its members, the campaign will make extensive use of television itself, and the seven-million circulation (25-million readership) of TV Guide magazine will carry a two-page, four-color "Tempest" advertisement in its March 21 issue. Illustrated above, the ad emphasizes that the spectacular film is to be seen "Only on the Big Motion Picture Theatre Screen." If an appreciable proportion of the former motion picture audience is seated before television sets in the homes of the land, and if increased theatre patronage must be won from television's adherents, then it would follow that this campaign will not escape their attention. It takes on television as a competitor, reminding the watchers of the miniscule screen of the entertainment wonders not to be found at home, yet within easy access. The effects could be intensified many times over if this direct assault on the small screen devotees had a part in the campaigns of every major picture. — S. K. Special Forums Slated At Variety Convention Five special forums calculated to contribute ideas that will enhance the activities of all tents, will be a new feature at the annual convention of the Variety Clubs International, it is announced by chief barker George Eby. Edward Emanuel of Philadelphia, first assistant international chief barker, is coordinator for these round table discussions which will mark a departure from the normal business meetings of the showman's organization. Tracy Hare of Miami will lead a discussion on "Choosing a Charity Project." A forum on fund raising will be chairmaned by Ralph Price of Philadelphia; R. L. Boslwick of Memphis will spearhead a session on club financing; Aaron Seidler of Baltimore will be in charge of discussions on social activities and a public relations 'Gidget' Benefit in Hollywood Sold Out From THE DAILY Bureau HOLLYWOOD, March 10. The benefit reserved seat preview of Columbia Pictures' "Gidget," scheduled for tomorrow, at the Stanley Warner Theatre in Beverly Hills with proceeds going to the Reiss-Davis Child Guidance Glinic, has been completely sold out, according to Carole Franklin, chairman of the event for the Clinic. The picture is slated for national release Easter Week. Event at the Stanley Warner Theatre in Beverly Hills is for the one night only. discussion will be led by J. Raymond Bell of New York. The informal meetings will be held on Thursday, April 2. The Variety convention, expected to attract a record registration of some 1500 members from all over the world, will get underway on March 31 in Las Vegas. Richards, Davis Elected by CEA From THE DAILY Bureau j LONDON, March 10. Juii, Richards was elected president Alfred Davis vice-president of matograph Exhibitors' Associate its annual meeting here today, ards has been vice-president organization. Boverman Resigns L< Post with Paramour Sam Boverman, who has be charge of Paramount Pictures' York and foreign production leg, tivities, has resigned, effective ) 15, after being associated will company for 29 years. Bovermat continue the practice of law on time basis with the firm Mar< Heit & Boverman here. Served Industry in France For many years Boverman specialized in the field of cop law involving domestic and f< motion picture production, lit music and allied phases of the tainment industry. In 1954 he w representative of the motion p industry and advisor to the I Registrar of Copyrights in atte the Ad Interim Committee nj of the Universal Copyright Cc tion in Paris, France. Col. Shipping to Ch PHILADELPHIA, March 10.ping activities of Columbia Pi here are being taken over by Film, which has closed its Vine office and transferred to the com; main headquarters at 29th and aircraft: flight: COMET i. (pure jet !) M0NAR( frequency: NIGHTL New York at 9 p destination: LONDOi reservations through your Travel A ■ BRITISH OVERSEAS AIRWAYS CORPO Flights from New York, Boston, ( Detroit, San Francisco. Montreal. Offi I in Atlanta. Dallas. Los Angeles, M:an j adelphia, Pittsburgh. Washington. Vai 1 Winnipeg. Toronto. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; Tames D. Ivers, Managing Editor; Richard Gertner, News Herbert V. Fecke, Advertising Manager; Gus H. Fausel, Production Manager, TELEVISION TODAY, Charles S. Aaronson, Editorial Director; Pinky Herman. Canby, Eastern Editors. Hollywood Bureau, Yucca-Vine Building, Samuel D. Berns, Manager; Telephone HOllywood 7-2145; Washington. J. A. Otten, National Press Club, ington, D. C.; London Bureau, 4, Bear St. Leicester Square, W. 2. Hope Williams Burnup, Manager; Peter Burnup. Ed tor; William Pay. News Editor. Corresponded principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 Sixth Avenue, KM, Center, New York 20, Telephone Circle 7-3100. Cable address: "Quigpubco. New York." Martin Quigley, President: Martin Quigley, Jr., Vice-President; Theo J. Sullivan, Vi< dent and Treasurer; Leo T. Brady, Secretary. Other Quigley Publications: Motion Picture Herald, Better Theatres and Better Refreshment Merchandising, each published 13 times j is a section of Motion Picture Herald; Television Todav, published da ly as a part of Motion Picture Daily; Motion Picture Almanac, Television Almanac, Fame. Entered as class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign. Single cop.' j