Motion Picture Daily (Apr-Jun 1959)

2 Motion Picture Daily Wednesday, April 15. PERSONAL MENTION EDITORIAL. U A Clarifii (CONTINUED FROM PAGE A following inss. FREED returned he M-G-M home office meet RTHUR FREED returned to Hollywood from here yesterday Jeff Livingston, Universal's Eastern advertising manager, has left New York for Detroit, Flint and Lansing, Mich. Nat D. Fellman, Stanley Warner executive, left here yesterday for Chicago and Milwaukee. He will return Monday. • Martin S. Davis, Paramount's assistant advertising-publicity director, is in Washington today from New York. • G. Joseph Maidment, general manager of Pendenis Pictures Corp., Ltd., will return to London from New York today via B.O.A.C. • Victor J. Hoare, managing director of Lion International Films, is scheduled to arrive here from London today by plane. • Edwin Miller, entertainment editor of "Seventeen," will leave here on Friday for Los Angeles, to be followed the next day by Ralph Martin, motion picture advertising representative of the magazine. • Dorothy Squires, British actress, is scheduled to arrive here today from London via B.O.A.C. • Emery Austin, M-G-M home office publicity representative, is in Cleveland from New York. • John E. Petroski, of the Stanley Warner Garde Theatre, New London, Conn., is a patient at Lawrence Memorial Hospital of that city. Years of skilh Craftsmanship Feature Tra)l§^ Production... available for your SPECIAL NCEMENT FILMS Custom Produced hy the hand of experience/ NATIONAL SCREEN SERVICE TOPS HV TKtA/L. Ef?S ideas to supplement campaign materials, new slants on selling the picture especially applicable to particular situations, and new incentives to try different selling methods that may not have been tried before, something to appeal to the "lost" audience and help win them back. There is heard frequently a criticism that exhibitors were lulled into inaction after the prosperous postwar years, that they won't extend themselves to sell pictures; that they are careless in theatre housekeeping, in short, that they do little to offset television competition and that many contribute to their own difficulties. No doubt, among the great mass of exhibitors there are some who would have to plead guilty to such charges. But it is doubtful that there is a single distributor executive who has participated in one of the M. P. Herald merchandising conferences who would make any such blanket indictment of exhibition today. In fact, many distribution officials went out of their way to commend the exhibitors for their interest and cooperation and to hail the Herald's merchandising conferences for being of valuable help in realizing the maximum earnings potential of films for both exhibitor and distributor. • As Henry Martin, Universal's sales chief, said, the Herald merchandising conferences helped increase the earnings of his company's "The Perfect Furlough"; he is sure they will do the same for the forthcoming "This Earth Is Mine," and that they would have increased the earnings of "Imitation of Life" had it been possible to make that release a conference picture. Exhibitor participants in the conferences clearly demonstrate that they are alert to the need to expend extra thought and effort to get the maximum returns from all available product in today's market, and that they are ready and willing to do just that. It is to be noted that these are showmen whose major problems, those having to do with ways of increasing attendance at their theatres, are not being left to others and, in consequence, are well on the way to solution. Brown Named Assistant Treasurer of AB-PT Martin Brown has been elected assistant treasurer of American Broadcasting-Paramount Theatres, Inc., and vice-president and assistant treasurer of the American Broadcasting Company by the board of directors of AB-PT, it was announced yesterday by Simon B. Siegel, financial vice-president of AB-PT, and vicepresident and treasurer of ABC. In his new position, Brown will serve as assistant to Siegel in the operations and financial matters of the parent company and all of its divisions. Brown has been a manager with the New York office of Price Waterhouse & Co., with whom he has been associated since 1949. AIP Record Company HOLLYWOOD, April 14.-A record division of American International Pictures has been formed for the manufacture, sale and distribution of recorded songs and sound tracks from AIP features, it was announced by company executives James Nicholson and Sam Arkoff. Donald Leon, assistant general counsel for AIP, has been appointed general manager, with Jimmy Maddin artists repertory and distribution manager. ACE Calls on UA (Continued from page 1 ) the committee issued this statement: "The executive committee of ACE was seriously disturbed bv the number of complaints from every segment of exhibition resulting from the new sales policy of United Artists as outlined recently by William J. Heineman, vice-president. Urges Reconsideration "It is the sincere hope of ACE that United Artists will immediately reconsider and modify this policy, to the extent that the company once again will enjoy the widespread confidence and good-will of theatre men everywhere." Correction Martin Moskowitz and C. Glenn Norris, 20th-Fox executives, were incorrectly identified in a caption in Motion Picture Daily yesterday. They are assistant general sales managers for the company. NFC Annual Luncheon The annual luncheon conference of members of National Film Carriers, Inc., has been scheduled for May 6 at the Hotel Astor here, it was announced yesterday. ( Continued from page 1 ) we made the statement, as it intention now: "1) To establish, in a busint like manner, a uniform p of orderly distribution. "2) To sell our product on equitable and realistic 1 sis. "3) To collect the money c our producers. "4) To put an end to exhibit) making arbitrary adji . \ ments, without our pi • '\ consultation and approv; "5) To meet with any custon who is willing to pres the facts. "6) To give relief, if revision the percentage terms justified." The new policy, it was exp earlier, requires that exhibitor the company in accordance wif tract terms following an engag; before any discussion of a pi adjustment will be held. Here exhibitor practice has been to hold payments due the disti' pending discussion of the exhi representations . The U. A. policy was the of recent bulletins circulated 1 lied States and regional afElia that organization, and was dis by the executive committee American Congress of Exhibit session here yesterday. The re; ACE statement on the policy ported in adjoining columns i issue. National Meet Set oi Tour for WB 4Youn Special to THE DAILY CHICAGO, April 14.-A n planning meeting will be hek Saturday to complete advance ar| ments for the Warner Bros, continental Star Parade by Gre) j Bus that will bring a group of Hollywood stars across the com! the world premiere of "The Philadelphians" at the Stanley I in Philadelphia May 19. Bros, publicity and exploitation from New York and Hollywoi gether with field representative all sections of the nation alo bus tour's 34-city route, will n the Ambassador East Hotel wil Bercutt, national campaign co tor of advertising-publicity-expli I for the picture. Meyer Hutner, Warner Br} tional publicity manager, and Pickman special events directs go to the conference from Nev From the Warner Bros. Stiu Burbank will come Bill Hei studio publicity manager, and Brumberg, national field expl manager. MOTION PICTURE DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor; Richard Gertnet% News Herbert V. Fecke. Advertising Manager; Cus H. Fausel, Production Manager, TELEVISION TODAY, Charles S. Aaronson, Editorial Director; Pinky Herman Canby, Eastern Editors. Hollywood Bureau. Yucca-Vine Building, Samuel D. Berns, Manager; Telephone Hollywood /-214S; Washington, J. A. Otten, National Press UU ington, D. C; London Bureau, 4. Bear St. Leicester Square, W. 2. Hope Williams Burnup, Manager; Peter Burnup. Editor; William Pay. News Editor. Correspondent, principal capitals of the world. Motion Picture Daily is published daily except Saturdays, Sundays and holidays, by Quigley Publishing Company, Inc., 1270 ijixtn Avenue, K( Center, New York 20. Telephone Circle 7-3100. Cable address: "Quigpubco. New York." Martin Quigley. President; Martin Quigley, Jr. Vice-President; fheo J. Sullivan, \i dent and Treasurer; Leo J. Brady, Secretary. Other Quiglev Publications: Motion Picture Herald. Better Theatres and Better Refreshment Merchandising, each published 13 time as a section of Motion Picture Herald; Television Today, 'published daily as a part of Motion Picture Daily; Motion Picture Almanac Television Almanac, J) ame. Enteied class matter Sept. 21, 1938, at the Post Office at New York, N. Y., under the act of March 3, 1879. Subscription rates per year, $6 m the Americas and $12 loreiSn. Single co]