Motion Picture Daily (Apr-Jun 1959)

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QP 85, NO. 73 NEW YORK, U.S.A., FRIDAY, APRIL 17, 1959 TEN CENTS TORIAL Itural Policy)SCOw Style By Sherwin Kane USTRY members no doubt read :h some misgivings the New rk Times' report yesterday of the government's reprimand to Moiseyev, the Russian dance ; director, for having given too ag an account of life in the d States following his return to nv from a tour of this countryear. •ording to the Times' account, 1 yev was summoned to the office kolai Mikhailov, Soviet Minister iture, after having praised AmerIrama, music and art and noting •e was leaving discussion of our omings to the persons in the Union "responsible for such Moiseyev was told that his s lacked balance. k would appear that this official e reflects Soviet policy with reto public information on Amerlulture and entertainment — "If ;an't say something bad along the good, keep quiet." . i Times' story notes that Soviet s to the United States since the >f the Moiseyev rebuke all mixed ] |ional Soviet complaints about ica with their pleasant recoils. They included Sergei Gera film director. 20th-Fox Schedules 24 Films for Production From Now to October Twentieth Century-Fox will place 24 productions, all in CinemaScope, before the cameras between this month and October. Announcement of the record production schedule was made here yesterday by Spyros P. Skouras, . president, and Buddy Adler, produc tion head, following a series of meetings at the home office. Skouras and Adler said the production plans were a "reaffirmation of the faith of 20th-Fox in exhibition." The productions and the months they are scheduled to start are as follows: April: Elia Kazan's "Time and Tide"; David O. Selznick's "Tender Is the Night"; Charles Brackett's "O (Continued on page 8) Allied to Weigh MPA Committee By J. A. OTTEN WASHINGTON, April 16. Officials of Allied States Association want to know the real significance of the committee named by the Motion Picture Association to meet with the American Congress of Exhibitors on May 12. General counsel Abram F. Myers said the special Allied board meeting here Saturday and Sunday would get ( Continued on page 7 ) Columbia Ad Plan: Cradle to B.O.' levine Will Handle 'Jack the Ripper' By WILLIAM PAY LONDON, April 13 ( By Air Mail )Regal Films International's first major British production "Jack The Ripper" will be handled in the United States by Joseph E. Levine, president of Embassy Pictures Corp. This was announced here by Regal's joint managing director Michael Green at a press conference on his return from America. Reporting on the successful show(Continued on page 2) By SAMUEL D. BERNS HOLLYWOOD, April ^.-Dedicating its future policy and philosophy of supervising the advertising, publicity and merchandising of films from "the cradle to the box office," Columbia Pictures' top management team in the publicity advertising area, headed by vice-president Paul N. Lazarus, Jr., met with the trade press at the studio here today to point up its program. Marking the first general meeting of the team, comprised of East and West Coast executives, including Jonas Rosenfield, executive publicity(Continued on page 7) development raises the question ier the Soviet, if it keeps its about not altering any of the ican motion pictures sold to it -t of the State Department's culexchange agreement, will conto permit the unqualified exan of any of our films which IDD an obviously favorable impres m the masses. '"d if this is permitted, will the t Ministry of Culture, in keepvith its official policy, produce Vnerican films to be exhibited in any with ours? the Times' story is as factual as {Continued on page 2) ?V/S/ON TODAY— page 9 REVIEW: This Earth Is Mine Vintage Prod. — Universal International — CinemaScope In "This Earth Is Mine" Universal has another soJid box office entry to follow its "Imitation of Life." Produced on an ambitious scale, it co-stars Rock Hudson, Jean Simmons, Dorothy McGuire and Claude Rains. Henry King, now observing his 40th anniversary as a film director, does one of his most adroit jobs with this fascinating tale, beautifully photographed in CinemaScope and Technicolor. Its entertainment assets are numerous and so are its exploitable properties. The wise showman will make full use of all of them and will be rewarded with very substantial returns. "This Earth Is Mine" has scope and depth, strong romantic and individual conflicts, interesting and like( Continued on page 9) 40th Year U. A. Gross for 1st '59 Quarter 17% Over '58 Company Has Nothing to Report Except Progress United Artists' gross for the first quarter of 1959, ended last week, was $3,100,000 ahead of the gross for the corresponding quarter last year, Arthur Krim, president, told trade paper representatives who were guests of the Robert S. Benjamin, and Arthur B. Krim, president, cut the United Artists' birthday cake. company at a 40th anniversary luncheon at 21 Club here yesterday. Krim used the occasion to thank the trade press "that has helped us along the way, particularly in report(Continued on page 7) U.A. Executives Laud Aid by Trade Press United Artists officials freely credited the trade press with an important role in the eight-year success story of the present management in informal talks at a luncheon here yesterday marking the 40th anniversary (Continued on page 7)