Motion Picture Daily (Apr-Jun 1959)

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MOTION PICTURE DAILY |S5, NO. 74 TO RIAL, jAA-ACE Meet I By Sherwin Kane appointment by the Motion pre Association of the first ex m NEW YORK, U.S.A., MONDAY, APRIL 20, 1959 TEN CENTS :or relations committee of its of directors, now scheduled to «tere May 12 with a committee | American Congress of Exhibi| a development that has been Ii coming and which, now that <re, may prove of great benefit entire industry, fhe time of ACE's formation jivember, it was clear that an nd important part of its proJf action for resolving some of ion's most pressing problems require meetings with productribution on the policy-mak m. 's leaders, in announcing the s they hoped to be able to with production-distribution, ■ized that they covered probfat are mutual and whose soluould bring about a better inior all. « can be no doubt that they titled to the opportunity to those subjects to an auive production distribution and with it to explore the poss of finding solutions to muroblems, to seek means of ting sources of grievances and the groundwork for a better, Drofitable and harmonious infor all. 0 less than afford such an opty would be to imply that pro distribution no longer subto the axiom that what is good branch of the industry is good and vice versa, or that what 1 to one branch inevitably the others. ould imply, as well, that prodistribution is content to th the status quo, even though on is not. It would be to shirk onsibility to act when action led, and to let go by default ■ opportunity to lift the indusits bootstraps at the very hour If-help appears by all the curjrtents of business and public most likely to succeed. Motion Picture Association apo have been well counselled aiding this opportunity to air problems and discuss the posts of their solution. It is to ied that both sides make the issible use of it. Allied Board Remains in Special Session Late From THE DAILY Bureau WASHINGTON, April 19. Allied States' directors were still closeted in a two-day special board meeting at the Hotel Washington here late today. A statement was expected immediately following the close of the meeting. Among the subjects on the special meeting's agenda were: Allied's future policy in relation to the American Congress of Exhibitors; the Allied "white paper" campaign; possibility of relieving Horace Adams, president, of some of his duties for reasons of health; policy on minimum wage and pay TV legislation in Congress, and Pittsburgh bidding and print availability requirements. UA Plans 40th Year Parties for Exhibitors As part of United Artists' year-long 40th anniversary celebration, the company's 33 branches in the United States and Canada will hold special birthday parties for theatremen this month, in honor of the event. The parties, which will be hosted by UA's branch managers, sales staff and (Continued on page 5) Johnston Testifies on IMG Program World Film Ctoss Hit $590,000,000 Foreign Sales Totalled $310,000,* But Only $200,000,000 Was Remitted By J. A. OTTEN WASHINGTON, April 19.— The eight member companies of the Motion Picture Association did a world-wide gross of about $590,000,000 in 1958, including about $310,000,000 of foreign sales, MPAA President Eric Johnston revealed. "Today more than half of our total film rentals are overseas, and our foreign percentage of sales is growing," Johnston said. He estimated that of the $310,000,000 of foreign film rentals, only $200,000,000 was actually remitted. The rest, he declared, was eaten up in currency losses, taxes, local salaries, distribution expenses and other costs. Johnston appeared Friday before a House Appropriations Subcommittee in support of additional funds for the Government Information Media Guaranty Program, which guarantees distributors of films, books and other (Continued on page 5) Ask Industry Share In Newsreel Service The MPAA newsreel committee went on record at the weekend that the services its members offer as the "major public relations arm" of the motion picture industry should be shared by the industry and not charged solely against the newsreels. The stand was taken at the group's annual meeting Friday at the Harvard Club here. C. B. Stratton, executive vice-president of Hearst Metro(Continued on page 5) Schwa/berg Inducted as New Head Report Success in Carrying Out Cinema Lodge Activities for Year By WARREN G. HARRIS "The very best of luck" was extended to incoming Cinema Lodge president Alfred W. Schwalberg by retiring prexy Joseph B. Rosen at the B'nai B'rith organization's induction luncheon in the Hotel Astor here Friday. report W. Schwalberg labor of love," the In a on C i n em a Lodge's activities during the past year, Rosen said that the organization's work was carried out s u c c e ssfully. Cited as examples of Cinema Lodge's hum a nitarian work during the year were "a 30-minute docu (Continued on page 2) Exploitation-Pool Plan Before N.W. Exhibitors Special to THE DAILY MINNEAPOLIS, April 19. The need to coordinate exploitation in the Great Plains States will be the subject of talks in Kansas City on Tuesday. Harry Green, general manager of Welworth Theatres, Minneapolis, and chairman of the Northwest Business Builders Forum said on Friday that the meeting would be held to discuss the idea of building a regional (Continued on page 5) Roy Haines Named UP A General Sales Manager From THE DAILY Bureau HOLLYWOOD, April 19. Roy Haines, former president and general sales manager of Warner Brothers D i s t r i bution Corp., the sales subsidiary, has been named general sales manager o f UPA Pictures by President Stephen Bosustow. Haines will develop a new sales and d i s t r i bution program directed to motion picture theatres for the "Magoo" cartoons. UPA's distribution agreement with (Continued on page 5) TELEVISION TODAY— page 6 Roy Haines