Motion Picture Daily (Apr-Jun 1959)

April 27, 1959 Motion Picture Daily 17 (Md Series oi MERCHANDISING CONFERENCES Meetings a Wonderful Idea behalf of everyone here at Randforce, Sam Rin/.ler and ;ish to express our very deep appreciation to you and all of distributors who participated in the Herald Merchandis; Conferences. Apart from the pleasure derived in meeting friends from various parts of the country and discussing nmon industry problems during the luncheons and dins, we feel that everyone present, in some measure, contribd suggestions for expanding and improving the advertising 1 exploitation campaigns for each of the pictures shown. It goes without saying, therefore, that the results of the etings can only be mutually beneficial to exhibitors and tributors alike. If advance knowledge of the contents of h film will enable the circuits to have better campaigns in jh of their theatres, and if the film company publicity staffs 1 make more and better material available to the theatres, inevitable consequence of all this activity will be increased >sses at the box office and increased revenue to distributors. A'e do not think it an exaggeration to say that everyone we tke to felt that these meetings are a wonderful idea— someng which should continue on a permanent basis, and theree, once again we extend to each of the film companies, as 111 as to you and your associates, our thanks for a most diffilt task accomplished in a thoroughly workmanlike and efent manner. Emanuel Frisch, Randforce Theatres, Brooklyn, N. Y. Conferences Really Worthivhile ngratulations on your handling and organizing of the >tion Picture Herald Merchandising Conferences. I pertally, and on behalf of my company, feel that these confer:es are really worthwhile from many standpoints: It gives libitors a chance to meet each other and discuss the handl; of their mutual problems; it gives exhibitors a chance to et distributors, and each has an equal opportunity of preting his side of the story. particularly liked the way that the various film companies e us the opportunity to discuss their ad campaigns, before y are finalized. I think they appreciated our comments and t many suggestions from the floor will actually be used. ;eenings were of great value as advance information on Jthcoming product, and now everyone has an opportunity set up long-range plans on promotion of these pictures. S. Leonard, The Odeon Theatres (Canada) Ltd., Toronto A Wonderful Opportunity I ant to take this opportunity to thank you for giving me privilege of attending your Merchandising Conferences, sally enjoyed every minute of them and felt that I came x) with a greater wealth of knowledge of the motion pic ture business. I feel that these conferences aid greatly both the exhibitor and the distributor, and help bring about a greater cooperation between the two, which is so needed today. Everyone here at Neighborhood Theatres joins me in congratulating you and your magazine for this wonderful opportunity which you have given exhibitors and distributors alike. I am sure that you will have continued success in this endeavor. Sam Bendheim, III Neighborhood Group of Theatres, Richmond, Va. f\ All Present Benefited Once again, thank you for the opportunity of sitting in on the Motion Picture Herald Merchandising Conferences. I want you to know that after each session I came back to RKO with a pad full of notes, and I'm sure there was not an exhibitor or distributor present who did not benefit. Blanche Livingston, RKO Theatres, New York C| Wonderful and Exciting It was wonderful and exciting to attend the recent seminar on advertising. I am sure that I but echo the sentiments of all who were present, that these advertising clinics are the most progressive steps initiated in the industry in recent years and that they will, in a great measure, be responsible for returning the motion picture and the motion picture theatre to its rightful place in the communities of the country. Everett C. Callow, Stanley Warner, Philadelphia ^ Got a Lot Out of Them We at shea's feel that your Merchandising Conferences were a good sounding board for new ideas in promotion. The people gathered seemed to have enthusiasm and were mindful of their obligations, i.e., to sell motion pictures. The advertising sessions after the screening were stimulating affairs, and our people got a lot out of them. Ray E. Smith, Jamestown Amusement Co., New York third series of Merchandising Conferences for exhibitors and circuit advertising directors, with previews of forthcoming outstanding product and discussions of their exploitation, will be conducted in New York, under the sponsorship of Motion Picture Herald, early next Autumn.