Motion Picture Daily (Jul-Sep 1959)

OP )L. 86, NO. 45 NEW YORK, U.S.A., \VEDNESDAY, SEPTEMBER 2, 1959 TEN CENTS Rank's Annuo/ ProfifS Sees sincere Industry ■Policing in f eld Says: OX Product Loaded with ihowmanship' ational Sales Meeting .old of Promotion Plans Twentieth Century-Fox currently 5 product "more loaded with showinship" than at any time in its his1 r V, Charles nfeld, V i c eesident, said sterday at the ternoon ses)n of the comin\"'s national lies meeting ;re, first since e advent of e local autonny system. The cominy's branch a n a g e r s, ; well as its re onal advertising-pubUcit)' managers {Continued on page 6) Charles Einfeld 'oungstein, lev/ne IVill iddress TOA Meeting ■ Max E. Youngstein, vice-president ; United Artists and Joseph _E. ■evine, president of Embassy Picires, will address the "show in showlanship" business building session of le 12th annual con^'ention of Theae Owners of America, at the Hotel herman in Chicago, 111., Sunday {Continued on page 2) '•'ranke Leaving Para.; foins ABC Publicity Charles Franke has resigned as pubcist for Paramount Pictures here to )in the pubHcit)' department of the jnerican Broadcasting Company as lew York press contact under Steve trassberg, pubhcity manager. The appointment is effective Sept. 14. Franke, who has been copy chief {Continued on page 2) fELEVISION TODAY-page 5 Show Large Jncrease By PETER BURNUP LONDON, Sept. l.-The Rank Organisation, Ltd., today reported annual gross trading profits of £5,634,989 ( S15,777,969 ) for the period ended June 27, 1959. This compares with £4,615,796 (.$12,924,228) for the previous fiscal year. The dividend on ordinary stock was 10 per cent, comparing with five per cent for 1958. All the Rank subsidiary companies, {Continued on page 2) Co/. Plans Big Drive On Behalf of 'Warrior' Columbia Pictures is planning a huge campaign to promote "The Warrior and the" Slave Giri," the largest of its tvpe e\-er undertaken by the company. In armouncing the promotional drive yesterday, Jonas Rosenfield, Jr., Columbia executive in charge of advertising and publicit}', {Continued on page 2) 'Ben-Hur' Booked at Capitol in Cincinnati Cincinnati joins the list of key cities that ^\'ill be among the first to play Metro-GoldwNTi-Mayer's "Ben Hur" with the announcement )-esterday that the Capitol Theatre has signed a contract awarding the theatre the exclusive resen.'ed seat engagement in the {Continued on page 5) State Dept. Endorses Overseas-FilmsPolicy Urges Increased Self-controlled Effort To Govern Product Via Trade Codes By J. A. OTTEN WASHINGTON, Sept. l.-The State Department has refused to endorse a Con<iressional resolution calling on the motion picture industr> to do a better job of pohcing the films it sends abroad. The department said it fee s the ' ^ industr) is doing its best to deal with the problem and that any such resolution might smack of censorship. The department's stand, outlined in a letter to the House Foreign Affairs Committee, apparently killed any chance of Congressional action this year on the resolution, introduced by Rep. H. Allen Smith (R., Calif.). Rep. Morgan (D., Pa.), chairman of {Continued on page 2) Safes Operations of NTA Are Realigned Realignment of the overall sales operations of National Telefilm Associates, Inc. was announced yesterday bv Oliver A. Unger, president. The changes were prompted by the impending NTA move to Beverly Hills, Calff., °and are designed to pinpoint NTA's sales efforts to permit maximum concentration in the three key sales areas-national network, regional sponsors and market-by-market syndication. Under the new organizational structure, sales responsibilities are assigned as follows: Feature film sales, market-by-mar( Continued on page 5 ) Exhibitors Prepare to Give Conciliation Thorough Trial Indications are that exhibitors, organized and individually, are intent upon eivina the industrv's conciliation machiner> a fair trial under the impetus ot the recent agreement between the American Congress of Exhibitors and the Motion Picture Association of Amer ica to have it employed as a means Text of the original conciliation rules is published in this issue on page 4. of extending merited relief to hardpressed theatre owners. Questioning of key exhibitors and officials of theatre o\TOers organizations revealed that despite the fact that practically no use of concihation whate^•er has been made during the past vear, and ven, Httle since its inception on Nov. 1, 1957, the feeling is widespread that recourse to it now is the onlv means available of resolving many of the problems of small theatre owners and of insuring them a continued place in the industry. Exhibitor spokesmen freely concede that the industry's conciliation machiner} has been so completely ignored that its existence had come to be overlooked. They attribute this {Continued on page 5) Hyams Named G. M. Of Screen Gems Jerome Hyams has been named vice-president and general manager of Screens Gems, Inc., and will function as administrative head of the Columbia Pictures television subsidiary, i t was announced yesterda} by A. Schneider, president of Columb i a Pictures, follov\'ing a meeting of the Screen Gems board of directors. S c h n e i der also announced that Hyams has been {Continued on page 5) Jerome Hyams Manulis Returning to Feature Film-Making From THE DAILY Bureau HOLL'i'WOOD, Sept. 1. Martin ManuUs, who successfully launched Twentieth Centur\-Fox's tele\dsion film production unit, has elected to return to feature film-making. He will {Continued on page 5)