Motion Picture Daily (Jul-Sep 1959)

Motion Picture Daily Wednesday, September 2, 115 PEHSDML MEIVTIDIV Columbia Plan ^"^^'f*";^ ^"''w". Overseas Fil[ Coast; 29 Now in Work . ' FRANCIS M. WINIKUS, European assistant to Max E. Youngstein, United Artists vice-president, has returned to London from New York. • SiG Shore, co-producer of "Tamango," the Hal Roach release, has left here for Europe. He will be gone a week. • KER^UT Russell, Midwest Division manager for Hal Roach Distribution Corp., is in Detroit from Chicago. • Bernard M. Kamber, Hecht-HillLancaster executive, has returned here from Hollywood. • Harry Furst, supervisor for Brandt Theatres' Palace, Plaza and Ridgeway theatres, Stamford, Conn., is hospitalized there. • R. J. "Hap" Barnes, president of ABC Theatrical Enterprises, Atlanta, has left there for Knoxville, Tenn. • Edna Fath, secretary to Martin Davis, Paramount assistant director of advertising, has left here for a vacation in Hollywood. • IsADOR Rappaport, executive of R.F. Theatres, Baltimore, has returned there from Atlantic City, N. J. • Paddy Chayefsky, author, has returned to New York from London. • Harry Belafonte and Mrs. Belafonte will leave New York aboard the "Queen Mary" today for Europe. • W. B. Zoellner, M-G-M branch manager in Atlanta, is recuperating following surgery at a local hospital there. • Alan Pakula, producer, has arrived in New York from Hollywood. Att: ALL THEATRES . .it's SCREEn TimE! Q NATIONAL SCREEN'S S BIG NEW PROMOTIONAL 5 BUSINESS BUILDER g ^<M^ copy available at your NATIONAL SCREEN EXCHANGE Q ( Continued from page 1 said it would be coordinated by a special unit headed by Steve Edwards. Heaviest concentration of the promotion will be focused on the locallevel, with record-breaking budgets set for individual cities and whole territories. In Boston, for example, current plans call for a promotion budget of $45,000 over and above the normal advertising and exploitation expenditures in that city. The pattern will be repeated in scores of cities across the country. Highlight of a giant exploitation campaign will be a touring float, visiting cities of all sizes in advance of local playdates. In keeping with the action of the film, the float will feature live ferocious beasts, mighty warriors and scantily clad slave girls. Other ballyhoo will include live animal stunts, gladiator contests and Roman feasts, all conducted locally on a national basis. Heavy Broadcasting Schedule The TV and radio campaigns will feature the largest number of spots for any film ever released by Columbia. The spots are being designed to appeal to all age groups and types of moviegoers. Different spots will be used for different shows, so that each spot will have a specialized appeal for the audience it is trying to reach. The advertising phase of the promotion will embrace all media. Newspaper advertising will include heavy use of color and full-page spreads. A wide variety of different ads will be prepared to cover all situations. In addition to the regular theatre trailer, special color teasers are being made available to exhibitors through the Columbia exchanges. A full-color tabloid herald will be used as a mass giveaway. A "Warrior and the Slave Girl" comic book is also being prepared. Rank's Profits ( Continued from page 1 ) with the exception of Rank Television, reported increased profits. However, Rank TV has declared an ordinary dividend of 12}i per cent against per cent in 1958. Other ordinary dividends were up, too. Gaumont British, for example, was 12^2 per cent as compared with 732 per cent for the year before. Q Reopen Georgia House GAINESVILLE, Ga., Sept. l.-The Ritz Theatre here, formerly owned by Georgia Theatres, has been reopened by R . C. Wilson, a merchant of Barnesville. Buying and booking will be handled by Tom Jones Booking Service. From THE DAILY Bureau HOLLYWOOD, Sept. I. -Only one picture started this week, that an independent, "Southern 500," Darlington Film for Howco International, while four pictures were completed, bringing the total number shooting to 29. Several others have postponed start until after the Labor Day hiatus. Completed were: "Suddenly, Last Summer" ( Sam Spiegel production for Coliunbia release); "The Gazebo" (Avon Production for Metro-Goldwyn-Mayer); and two independent productions, "Tormented" ( Cheviot Production), and "Kirby's Gander" (Tiger Production). Cabaret Tax Cut 50% In House-Passed Bill From THE DAILY Bureau WASHINGTON, Sept. 1. The House today passed and sent to the Senate a bill cutting the 20 per cent Federal cabaret tax to 10 per cent. The House has passed similar bills in previous sessions, but the measure has always failed to get Senate action. Youngstein, Levine ( Continued from page 1 ) through Thursday, Nov. 8-12, TOA president George G. Kerasotes announced. Kerasotes said Youngstein was invited to talk about UA's aggressive and encompassing advertising, publicity and exploitation policy. Levine was asked to take part to tell about his campaign for "Hercules," a foreign-made, dubbed film which wfll be one of the year's top grossers. Both men will speak on Tuesday morning, Nov. 10, at a session to be chaired by Robert W. Selig, president of Fox Intermountain Theatres, which will stress business stimulation and ticket selling. Franke Leaving (Continued from page 1) and press contact at Paramount, joined that company in 1952. Prior to that he was with Motion Pictltre Daily in New York for seven years as staff reporter and film reviewer. To Build New Drive-In ASHLAND, Ky., Sept. 1. A 500car outdoor theatre will be built immediately on a site near the entrance to Carter Caves State Park in Carter county. Dr. W. E. Day of Lawton, who formerly owned and operated a ■ drive-in theatre at South Point, Ohio, ■ near Ashland, said he has bought an" 8-acre tract fronting on U.S. 60, IVzi miles west of the main entrance to ■ Carter Caves Park, as the site fori the new theatre, a 20-unit motel and ■ a swimming pool. | (Continued from page 1 ) the committee, which has contrd c the resolution, said he did not efec action in view of the department' al titude, which he interpreted as )r position to the measure. ' The Smith resolution, Introtil-e early last month, declared that ijin films going overseas give a false«ni pression of American life by pl;ln up crime and similar subjects, ; m proposed that Congress go on rdin as calling on the industry to eni'ci the Motion Picture Production more vigorously and take other a:oi to prevent shipment abroad of jm which portray immorality or wiig doing as typical of U.S. conditioi The State Department's comm submitted by Assistant Secretary liam B. Macomber, Jr., said the partment believes completely in |-e senting an image of the U.S. abliac "in harmony with our national 'ac foreign policy objectives." It also Inceded that in many countries, w:rt people are used to government j|ntrol of the information media, "t'lre is grave possibility that some of be serious and well-intentioned draiiitizations of various aspects of Anldcan life will be misconstrued." ; Calls Industry 'Alert' However, the department i' tinued, "in its dealings with the ? tion picture industry, the departnit has become aware that as a res[isible group of Americans, the im stry as a whole is alert to this prol) tn and has taken measures to ob\ ie such misunderstandings. The dejifr ment is confident that with a gro-\\')g appreciation on the part of the mo |n picture industry of the important le which the U.S. plays in world aff; ^ it will increase its efforts to app priately control its output through own codes. "The department does not, tht fore, endorse the resolution since does not wish in any way to inh or censor the free expression of sponsible artists. This attitude tow freedom of expression is one of basic components of the image of United States in the world." I "GIRL FRIDAY" SECRETARY If you are experienced, efficient with goi educational background and seek interes ing job with a busy motion picture adve tising executive, there's a good spot ope Let me hear from you. Box 92, Motion Picture Daily, 1270 6th Ave., New York 20, N. THE NEW PETITE ROOM WITH COLOR available for "SUMMIT SESSIONS THE LUNCHEON • COCKTAILS DINNER . AFTER-THEATRE AS.]r^l/^l^?Jt'^^^^ l^'Sn-- gn-^^"^,' ^-"-'^'"^ ^'-''-<^ News Editor; Herbert V. Feci wood Bureau, Yucca-Vme Building, Samuel D. Berns, Manager! Telephone HOUywo'od 7^14S W^?^?nJ? ' Editorial Director; Pinky Herman, Vincent Canby, Eastern Editors. Hoi Bear St Leicester S;|iiare W. 2. Hope Williams Burnup, Manager ; ™ i5u^^^^^^ A Otten, National Press Club, Washington, D. C; London Bureau, Picture Daily is published daily except Saturdays, Sundays and holidays W Ou Alev P?,hr;,hi^^^^ ^t"^" Editor Correspondents in the principal capitals of the world. Mot Cable address: ■'Quigpubco. New York" Martin Quigley President M^rti^ OurJ^^^^ Sixth Avenue. Rockefeller Center, New York 20, Circle 7-3 It Vice-President; Leo .J. Brady, Secretary. Other Quifley PublicSs Mo^^^^ fer.M ^''^^ ^""'^^^^^ Vice-President and Treasurer; Raymond Gallagh as a section of Motion Picture Herald; Television Today, published daiWs a^^^^^^^ n'-f^^A^"*^ ^^^^^^ K^f'-.^^hment Merchandising, each published 13 times a ye class matter Sept. 21, 1938, at the Post Office at New York, N Y under thf act orMaLh ^ l«7?^ ^"""'^ Almanac, Television Almanac, Fame. Entered as seco xorK, iN. I., unaer the act of March 3, 1879. Subscription rates per year, $6 in the Americas and $12 foreign. Single copies. 10