Motion Picture Daily (Jul-Sep 1959)

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Motion Picture Daily Thursday, September 10, isg Winner of the Magazine Picture-of-the-Month Award for October BURT LANCASTER KIRK DOUGLAS And LAURENCE OLIVIER tn screen, GEORGE BERNARD SHAW'S THE DEVIL'S DISCIPLE" co-starring JANETTE SCOTTEVA LeGALLIENNF ^enplay by JOHN DIGHTON and RoISTd kS based on the play by BERNARD SHAW by arrangement with the estate o/ GABRIEL PASCAJL directed by GUY HAMILTON . „ , /''•orfwce^^ HAROLD HECHT A B^naprod, S. A. and Hecht-HHl-Lancaster Film; Limited Production • Released thru UNITED ARTISTS Television Joday 'Today' Staff Realigned; Programming ixpanded With the "Today" show planning expansion of its programming in the 1959-60 season, a reahgnment of the "Today" production staff was announced by Jerry A. Danzig, vice-president in charge of participating programs, NBC-TV Network. Eugene S. Jones, an associate producer, was promoted to program manager. He will be first assistant to producer Robert L. Bendick. Paul J. Cunningham, formerly managing editor, was advanced to associate producer. He has been an acting associate producer for the past two months. Norman Kahn, a segment producer on the NBC Radio Network's "Monitor," was transferred to the "Today" staff and named an associate producer of the early-morning program. Bendick said that "Today" will broaden its areas of programming with the new Fall season. Beginning this month, the show will be taped in the late afternoon for presentation the following morning. Rexall Stores Takes 26 1-Hour Shows in Detroit DETROIT, Sept. 9. One of the largest single TV buys in Detroit television history has been set. Rexall Drug Stores has purchased 26 onehour programs on WWJ-TV starting 6:00 P.M. Sunday, Sept. 13. Wilson Lloyd Cacharski, Inc., placed the order, the material will be the series of film dramas originally produced by Albert McCleeiy, for "NBC Matinee Theatre." Who's Wherl Ed Sullivan, TV star and newspa columnist, has been elected to board of directors of J. J. Little Ives Co., Inc. The firm is engaged ii educational publishing, and has ne r tiated a contract with Sullivan i sponsor a series of high-fidelity pit nograph records. □ ' Charles H. Wasserman has b( i named staff director by MPO Tele sion. Inc. He will be active mai: in the field of TV commercials, I will also be assigned to several of t other films that MPO is preparing 'Kraft Music Hall' Colorcasts To Start Perry Como will start his fifth y« of full-hour music-variety progra: in a new day-and-time period wh he presents "Perry Como's Kraft M sic Hall" colorcast on the NBC-1 Network Wednesday, Sept. 30 (9P.M., EDT). Guest stars on the season's pi miere program will be spotlighted comedy, songs and dance. They w include Walter Brennan, star of T^ "The Real McCoys"; vocalist Peg King; the singing Everly Brothe choreographer Jack Cole and dancers; the recently "dischargei GIs of Sgt. Bilko's platoon— Mauri, Gosfield, Joseph E. Ross, Billy San and Herbie Faye; and The Hiti Hikers quartet, recent winners in contest with 1,400 quartets co ducted by the Society for the Pr servation and Encouragement of B;i bershop Singing in America. Picker 's View T^^eatre suit {Continued from page 1 ) paign as "the biggest promotion campaign ever set up for the New York motion picture market." Pickman told the meeting, the first of a two-day "Samson" promotion conference set up for representatives of the 20 New York metropolitan area theatre circuits, that the campaign was specifically designed to surpass that of "Hercules." 'Jawbone of an Ass' Borrowing from one of the feats of strength performed by Samson in the Cecil B. DeMille epic, Pickman urged the theatremen to figuratively use the "jawbone of an ass" in support of the Paramount campaign and smash their way to record grosses. The meeting, marked by enthusiastic response from the circuits' executives and managers, heard Davis describe the all-new campaign from its giant, 9-foot lobby standees of the image of Samson, through a daily newspaper campaign featuring fullpage display and color ads, morning Alleges Discrimination , Treble damages totaling approx mately $2,400,000 are asked by tw realty concerns involved in operatio of the Harlem Opera House, Mar hattan, from 1954 to date, in an ant: trust suit filed in U. S. District coui here yesterday. Palher Realty Corp., operator of th' house from 1954 to 1957, seeks $800, 000, and Unison Realty Corp., opera tor from 1957 to date, $1,600,00C Both allege discrimination in licensing noon-night radio and television "spot' and trailer promotions, a spectacula: R. H. Macy & Co. newspaper-displaj window-inside store tieup, and othei facets of the drive. Special televisioi| and theatre trailers, all pointing uj the "strength and seduction" elementj of the film, were screened for tlie meeting. Following a screening of the pictun itself, Joseph Friedman, Paramoun exploitation manager, led a discussioi of point-of-sale promotion ideas.