Motion Picture Daily (Jul-Sep 1959)

.esday, September 15, 1959 Motion Picture Daily \khigan Allied Backs Business-Building Theme of Ohio ITO ew Conciliation Trial Convention in Columbus, Oct. 26-28 Special to THE DAILY DETROIT, Sept. 14.-Michigan Ald sent out a bulletin today incorrating Eric Johnston's remarks at the :E meeting Aug. 25, offering to imament them with complete informa,n on conciUation procedure at the :al level. When concihation came into being 1957 Motion Picture Daily lecked with distributors in this area discover its effectiveness. It was unile to find an instance, and was told at due to the very existence of madnery for settling differences, disites had been settled without formal ocedure. In Quiet Way A new check at this time throws a fferent Hght on the matter. One well jsted on these matters, when quesaned, said: "You know these projdures are conducted without pub3ity." ' From the new drive to aid distressed Inall theatres, it may be adduced con liation has been effective here, in a uiet way. Hot' Returning to B Vay it Victoria on Oct. 1 "Some Like It Hot" will return to ■roadway for a "second first run engagement" starting Oct. 1 at the Vic)ria Theatre. The picture opened at the new ,oew's State on Broadway last March 9 and ran 16 weeks for a record ross of $679,578 for the 1,800-seat ouse. It has just completed its first wing of the key New York-West'hester-Long Island houses, grossing f'.l,888,743 in 131 engagements. FolI owing its run at the Victoria, the picture will make another swing of the .netropoHtan area in theatres where t has already played, plus others now )eing set, WiUiam J. Heineman, U.A. /ice-president, said. Similar Dates Considered The picture also has had a dupUcaion of first run dates in Salt Lake City, and will have another starting ;:oday at the Century, Baltimore. Simiar bookings are being considered for other key cities, Heineman said. ]U.A. Midwest Meeting ' ( Continued from page 1 ) 'Branch managers; D. V. McLucas, 'Omaha; Carl Olson, Minneapolis; Joe 'imhof, Milwaukee; Ralph Amacher, ; Kansas City, and Ed Stevens, St. Louis. Special to THE DAILY COLUMBUS O Sept. 14.-Business-building techniques for all 780 indoor and drive-in theatres in Ohio will be highlighted at the Drive-in Indoor Theatre convention of the Independent Theatre Owners of Ohio to be he.d Oct. 26-28 at the Deshler-Hilton Hotel here. Speakers for the convention were announced by Marshall Fine, acting president of ITOO, and convention committee chairman. Annual pre-convention meeting of the board of directors will be held Oct. 26. First business session will be held Oct. 27 and will be devoted to business-building research. Sectional Campaign Plan Dr. Robert Miner, chairman of the business organization department of Ohio State University, will speak on marketing and merchandising. His talk is based on a thesis developed last spring by Stanley Rinehart, graduate student at Ohio State, on the film industry. Merchandising of concessions will be the theme of a talk by Philip Lowe, president of the National Association of Concessionaires. A representative of Wheeler, Kight and Gainey, Columbus advertising firm, will discuss a proposed plan for sectional and statewide campaigns for Ohio theatres. The plan was prepared by the agency. Role of newspapers, radio and television in theatre advertising will be discussed at the Oct. 28 business session. Mel Tharp, director of consumer research for the Columbus "Dispatch," will speak on newspaper advertising. Herbert Evans, general manager of radio station WRFD, Columbus-Worthington, will discuss radio, and James Leonard, general manager of television station WLW-C, Columbus, will talk about television. Two directors of advertising and publicity from major film companies will speak at the session. Their names will be announced later. Election of officers is scheduled for Oct. 28. Tribute to Adams Annual banquet, to be held that evening will be a tribute to Horace Adams, president of ITOO for the past five years, and president of national Allied for the past two years. Irving Dollinger, Allied representative with^the American Congress of Exhibitors, will be the principal speaker. The convention committee, in addition to Fine, includes Louis Wiethe, Cincinnati; Sam Schultz, Cleveland; Frank Murphy, Cleveland and Jack Armstrong, Bowling Green. Belafonte to Palace Stage Starting in Dec. Harry Belafonte will open at the RKO Palace for a special limited engagement of eight we«ks on Tuesday evening, Dec. 15. He will be seen six times weekly, in five evening performances, Tuesday through Saturday at 8:30 P.M., and one matinee performance on Sundays at 3:00 P.M. Phil Stein will be executive producer, with Ralph Alswang handling staging and lighting, and Robert Gorman musical director. Reserved Seat Basis The Palace Theatre will revert to a completely "live" presentation policy during Belafonte's appearance. Tickets will be on a reserved seat basis and mail orders are now being accepted for the first eight weeks. Prices will range from $2.50 to $6.00 for weekday evenings and the Sunday matinee performance, and from $2.50 to $7.50 on Friday and Saturday evenings. Free 'Thank You' Shows At Drive-Ins Popular Special to THE DAILY ALBANY, N. Y., Sept. 14.-In a popular "Thank You" gesture by area drive-ins, Fabian's Mohawk in Colonic, Saratoga in Latham, and Riverview at Rotterdam, joined to stage an "End of Summer Party," with gratis admission and free hot dogs, popcorn and Pepsi-Cola. Extra bonus gifts were distributed to the first 300 cars at the three driveins. Rain hats went to the ladies, cigars to the men, and candy to the children. The promotion was strongly advertised in area newspapers and on the screens. Some of the giveaways were "promoted"; others purchased. Canton Town Leased CANTON, O., Sept. 14.-The Town Theatre here has been leased by Irving Reinhart, son of the late Harry Reinhart, who owned the Mozart Theatre in Canton. PEOPLE Steve Dabrovner has been added to the exploitation staff of MCP Film Distributing Co., Hollywood. He is a graduate of Duke University. ^ □ Irving Lester, in charge of motion picture advertising for Hearst Adverrising Service and Pictorial Magazines, is now headquartered in the new Hearst offices at 410 Park Avenue, New York City. □ Sam Peroff, sales representative with MGM in Atlanta, has returned to his former position as office manager. □ Sam Shubouf, manager of Loew's Ohio, Columbus, has been appointed a member of the public relations subcommittee of the newly-reorganized Downtown Study Committee. The latter was appointed by Mayor M. E. Sensenbrenner to develop plans for revitalizing the downtown district. □ Stephen F. Kesten has joined WNTA-TV as assistant director of publicity, it was announced by Malcolm C. Klein, vice-president and general manager. Kesten was formerly with United Artists Corp., where he spent two years in publicity and exploitation. □ George E. Eaton of Kodak Research Laboratories has been reelected president of the national society of Photographic Scientists and Engineers for a two-year term, 195961.° Steven Levinos of Ansco was named executive vice-president. Criss Confirmed in Allied Artists Post From THE DAILY Bureau. HOLLYWOOD, Sept. 14. Lamar Criss, who has been acting assistant comptroller of Allied Artists Pictures Corp. since Aug. 24, was elected to that office by the board of directors at its meeting at the studio last week. Criss succeeds Andrew MacDonald, who resigned to accept a similar position at Universal International. Criss joined Allied Artists 14 years ago. '10 Seconds' Into Albee United Artists' "Ten Seconds To Hell" opens at the RKO Albee Theatre in Brooklyn with UA's "Day of the Outlaw" tomorrow. It is the first New York engagement for "Day of the Outlaw." THE GEVAERT CO. OF AMERICA, INC. It I III Sales Offices and Warehouses at II I I I I I I I I I I I I I I I I ■ ■ ■ ■ ■ i i ■ ■ > > I I I I ( Photographic materials of 321 West 54th Street New York 19 New York 6601 N. Lincoln Ave. Lincolnwood, III. (Chicago) extraordinary quality for over half a century a Complete Line of 1355 Conant Street 1925 Blake St. Professional Los Angeles 38 Dallas 7 . g Denver 2 m Cine Films California Texas * Colorado " 6370 Santa Monica Blvd. 1 1 III I I I I I I I I I i ■ Si • ■ > * ■ ■ " ■ * [