Motion Picture Daily (Jul-Sep 1959)

Page scan 000450 from Motion Picture Daily

Record Details:

Title:
Motion Picture Daily
Date:
Jul-Sep 1959
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000450
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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EXHIBITORS ARE TREATED TO 'THE BEST Hundreds of exhibitors from all over the country attended yesterday's 20th Century-Fox portion of the Motion Picture Herald's Merchandising Conference. Plans for Jerry Wald's "The Best of Everything" received enthusiastic approval and the screening of the CinemaScope DeLuxe Color attraction also met with hearty applause. Among the top showmen at the "Best" meeting was Eugene Pickei president of Loew's Theatres. Twentieth vice-president Charles Einfel«| greeted Picker and other exhibitors. Einfeld introduced members o 20th's advertising, publicity and exploitation departments as well a many representatives from top organizations tying in with "Best." Adding glamor to the merchandising session is Virginia Steele, fashion editor of McCall's Magazine, which carries provocative "Best" ad in its current issue. Leonard Forman, vice-president of Pocket Books, told the theatre men of plans to print an initial order of 5,000,000 paper-back editions of the Rona Jaffe best seller. The authoress herself, Rona Jaffe, asked the exhibitors to "handle her baby with care." The young Miss Jaffe is about to complete her second novel. Mitch Miller, Director of Artists and Repertoire for Columbia Records, told the meeting exciting plans for the Johnny Mathis recording of the title song from "Best." At left is Herald editor Martin Quigley, Jr. Bob Evans, one of the stars of "Best," and an unusual salesman for a motion picture, described the filming of the Jean Negulesco-directed film. Evans is one of the fastest rising young actors in Hollywood. Sam Cuff, promotion director for Allied Stores, gave details of the most elaborate department store promotion in 20th history. Newspaper ads, store windows and fashion promotions are all part of the Allied-"Best" campaign.