Motion Picture Daily (Jul-Sep 1959)

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THE BIGGEST Will Introduce th( Matchless Miracles o; mmsn efore the New Year, selected engagements of trie mos colorful Biblical spectacle yet produced will launch throughout the world the biggest newsmaking large-screen projection system yet devised. For many months the Technicolor Companies have marked "Tdp Secret" TODAY'S SUPER TECHNIRAMA 70, the ultimate marvel in panoramic screen presentation. Now perfection has been reached. The Technicolor Companies are revealing this ''secret weapon" for bigger boxoffice results everywhere not only on SOLOMON AND SHEBA, but on all subsequent big screen attractions. No exhibitor can afford to be without the advantages inherent in TODAY'S SUPER TECHNIRAMA 70. These advantages which are many, are due chiefly to revolutionizing cameras and lenses. A large negative— two and a half times the area of conventional film — is obtained negative horizon through the new Technirama cameras. This results in a clarity and depth of focus never before possible. However, engineers know that, at a point, increased frame size diminishes visibility and image-definiti TODAY'S SUPER TECHNIRAMA 70 rigi controls this factor. Lenses— developed after long researcl incorporate an exclusive anamorphic vice of glass prisms and mirrors which c presses the wide view sideways before i photographed on the large negative, eliminating all distortions and losses mon to other systems. If attendance is to climb, every p: