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oordination . . . Keynote to Paramount's All-Out "Career" Promotion!
America gets the message about "Career" from every direction and — for the first time in the industry — every message ties tightly together with every other one . . . for maximum boxoffice impactl
Record Magazine Budgetparamounts most expensive national magazine campaign in over
4 YEARS I Full page ads in LIFE, LOOK, PHOTOPLAY; MODERN SCREEN, REDBOOK, SCREEN STORIES, SEVENTEEN, MOTION PICTURE, MOVIELAND & TV TIME, COSMOPOLITAN, MOVIE LIFE, MOVIE STARS PARADE, McCALL'S, SCREEN STARS, SCREENLAND, MOVIE MIRROR, TV MOVIE SCREEN I A MINIMUM OF 120 MILLION READERS OR 91.3% OF THE AMERICAN PUBLIC OVER AGE 101 ALL OF THIS TO BE REINFORCED BY DIFFERENT, SPECIAL
adio-TV Spots and Selling Material — carrying through the message set in the magazines .. .that "CAREER"
presents four of today's most exciting stars in four of the most provocative roles ever created, all combining to bring alive a modern, electric, harshly real drama of young people todayl And, in addition to the spots, a WONDERFUL TITLE SONG — "(Love Is A) CAREER"RECORDED BY DEAN MARTIN for Capitol Records and slated for heavy disc jockey plugging! Carrying all this to yet another medium, Paramount is especially proud of an
xceptional Trailer and Teaser Trailers that will pound home to your own audience in your own theatre
the power and immediacy of "CAREER"! Each trailer has been personally supervised by producer Hal Wallis, guaranteeing the strongest selling possible. Then, to amplify this "right-around-home" activity, the most
XtenSiVe LOCal Promotion In All Media -above and beyond even the top penetration expenditures of the pastl Including a newspaper and posting campaign designed to remind your audience of the image that the magazines and TV have established nationally!
einforced by Imaginative, Believable Publicity on a scale rarely even attempted! career gm
fashion tieups in the department stores . . .tremendous numbers of invitational screenings for opinion-makers and TV personalities ...telephone interviews for drama editors ... spectacular series of regional premieres ... big editorial coverage in the leading mass circulation magazines! (And here's what we're going to tell 'em ....')