Motion Picture Daily (Oct-Dec 1959)

14 Motion Picture Daily Tuesday, October 6, 1959 Goldwyn Here ( Continued from page 1 ) in a fall at his Beverly Hills home. The condition became acute last week while the producer was in Cincinnati for the premiere of "Porgy and Bess." As a result of the surgery, Goldwyn's scheduled visits to additional premieres in Detroit, Philadelphia and Washington have been cancelled. Statement from Hospital Statement from the hospital follows: "Samuel Goldwyn was admitted to the Columbia-Presbyterian Medical Center on Sunday, Oct. 4, for an operation on his knee. A few months ago he twisted his knee while playing croquet. The injury did not respond to conservative treatment but became steadily worse, finally requiring the use of a wheelchair. The removal of the damaged cartilage should restore his knee to perfect function. The convalescence from this operation requires several weeks in the hospital. His general health is excellent." Bonded Subsidiaries Readied for Integration Organization of Bonded Services, Division of Industrial Enterprises, Inc., is being streamlined in order to consolidate the various service functions of the film service operation, Chester M. Ross, president of the division, announced here. Existing personnel have been promoted and assigned new duties as part of the consolidation and integration into Industrial Enterprises, Ross said. At press luncheon, 1. to r., Lawrence Goodman, vice-president of Stern's; Eddie Solomon, 20th-Fox exploitation manager; Harold Merahn, vice-president of Gertz, and Sam Cuff, Allied Stores promotion director, discuss metropolitan area department stores' tie-ins with "Best of Everything." Push PromotioninDepth ( Continued from page 1 ) perfunctory. For 'Best of Everything' we believe we have come up with something special. And," he emphasized, "this is all part of a continuing effort for all Fox films." To illustrate what the 20th-FoxAllied Stores tie-up means on a national level, Solomon asked Lawrence Goodman to tell what Stern's is doing on the local level. The latter, who pointed out that such tie-ups are not new and usually based either on the merchandising of special products in connection with the film or on a vague, abstract tie-up with story or background, declared that the "Best" tie-up is going on three levels; the title, which is a "natural" line for the promotion of all sorts of products; in connection with Stern's "Career Club," the members of which are young New York business women; and in connection with the current National Business Women's Week. Heavy Space for Stern's To promote the film "Best of Everything" as well as the slogan, Stern's has taken full-page ads in most of the New York dailies to salute business women in general, its Career Club in particular, and to invite career girls to a big "open house" held at the store last night. In addition, Stern's has devoted four window displays to the film, and integrated the slogan into all areas of the store. "It is interesting to note," he said, "that the only actual merchandising tie-in with the picture is a dress worn by Joan Crawford in the film, a copy of which we are selling." Solomon added that this store-wide promotion on the part of Sterns will be continuing throughout the run of the film at the Paramount and Normandie theatres in New York. Harold Merahn told of similar efforts being undertaken by Gertz in the Long Island area, pointing out that it is unique in that Gertz is thus tied-in to the engagement of a film playing in Manhattan, whereas Gertz tie-ins previously have been on a local Long Island level. Stores' 'Coverage' Extensive Sam Cuff, speaking for Allied Stores as a whole, reported that of the 86 stores in the Allied group, at least 60 in every area of the country are participating in the "Best" promotion. "Allied stores are autonomous," he said, "but the title and presentation of this campaign have been so attractive that about the only turn-downs we've had from stores in small areas where the film will not be booked in time for what its actually a national promotion." The tie-up means "tremendous exposure" for the film, Cuff said. Ap Big Drive Is Slated on Super Technirama 70 A full-scale promotion campaign for Super Technirama-70, the new largescreen process used for Edward Small's "Solomon and Sheba," will be launched this week by United Artists, it was announced yesterday by Roger H. Lewis, UA's vice-president in charge of advertising, publicity and exploitation. The campaign will be spearheaded nationally by a series of newspaper advertisements keyed to the picture's openings in major cities, the nationwide posting of 24-sheets and 1 -sheets and establishment of theatre lobby displays, all stressing Super Technirama-70. Local radio spots and promotions also are plugging the new process. Screenings Planned A series of demonstration screenings to add visual impact to the campaign are being scheduled for key exhibitors, critics, editors and other groups concerned with the motion picture medium. The lens system for Super Technirama-70 was designed by Professor Dr. A. Bouwers of N.V. Optische Industrie de "Oude Delft." It was developed by Technicolor Corporation, under the supervision of Dr. Herbert T. Kalmus, president. 'Pillow Talk' Bows in Two Theatres Tonight With the stars of the picture heading the large group of personalities scheduled to participate in the ceremonies, "Pillow Talk," Universal-International film, will have its two theatre world premiere at the RKO Palace and the newly rebuilt Murray Hill Theatres here tonight. "Pillow Talk" stars Rock Hudson, Doris Day, Tony Randall and Thelma Ritter and features Julia Meade and Mary McCarthy, all of whom with the exception of Miss Day, will participate in the ceremonies at the RKO Palace. The Murray Hill Theatre opening is a benefit for the United Nations International Children's School and a large group of civic leaders and UN dignitaries are scheduled to attend. I 'Samson' Sets Record Cecil B. DeMille's "Samson and Delilah," backed by an all-new promotional campaign, set a two-year attendance record on the Loew's metro1 politan New York circuit for the five days ending Sunday. The Paramount i release played to 411,630 admissions' in Loew's houses, for a Wednesday/ through Sunday gross of $300,223. proximately 36,000,000 people pass:the windows of Allied stores every; week, in addition to the six or seven million people who go inside the I stores. Also, he said, newspaper adsj J and promotion in off-the-amusement|*| page areas are seen by approximately 22,250,000 readers in Allied Stores