Motion Picture Daily (Oct-Dec 1959)

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OL. 86, NO. 71 MOTION PICTURE DAILY NEW YORK, U.S.A., FRIDAY, OCTOBER 9, 1959 TEN CENTS Universality' Subject Matter ^lost Pressing roblem: Wald Jlites Vital Importance 1/ 'Positive Pre-Selling' By CHARLES S. AARONSON The selection of motion picture sublet matter is the most urgent probm facing producers today, and it is lore than ever rnportant that t.lm material be jsed which has "universality" f appeal, is the pinion of Jerry V a 1 d, indelendent proiucer for 20th entury -Fox elease. Wald, ex' r e s s ing his iews to trade Jerry Wald >ress represent itives at luncheon in the Hotel Plaza's Dak Room yesterday, emphasized the ital importance of "positive, persist( Continued on page 6 ) MPA Ad Group Weighs Beer Tie-Ups, 'Oscar' TV The Motion Picture Association's advertising publicity directors comhiittee recommended yesterday that a oroposal for approval of wine and peer tie-ups for films be referred to the MPAA board of directors for advisory action at the next meeting. ! The advertising-publicity directors pommittee remained unanimously opposed to tie-ups with liquor but was split six-to-three for approval of tie(Continued on page 4) fELEVISION TODAY— page 6 Joseph R. Vogel's 50th Anniversary PRESIDENT OF LOEWS, INC., BEGAN AS AN USHER ON OCTOBER 1 1, 1909 By SHERWIN KANE Fifty years ago this Sunday, Joseph R. Vogel, then a 14-year-old New York school boy, entered into his first association with the motion picture industry. It was as a part-time usher in Marcus Loew theatres in New York City. In the interval, one of the outstanding success stories of the industry has been written. Vogel is president of Loew's, Inc., and his brief, three-year tenure in the post to date has been as dramatic as anything conceived by a Culver City screenplay writer. When Vogel was elected to the top office in Loew's back in 1956, the company was deeply and unaccustomedly in the red. The patience of bankers, insistently demanding economies on all operating fronts, was near exhaustion. Wall Street tycoons were eyeing the company with a view to "taking a position" in stock-voting strength, the while, appraising the company's worldwide assets and calculating their liquidation values. On the inside, company morale was JOSEPH R. VOGEL low and sinking lower. Directors (corporate) were tossing in the towel and taking their leave. As Vogel settled down to work getting the studio reorganized and pro(Continued on page 2) REVIEW: The Last Angry Man Columbia Gerald Green, writer, found in the life of his father, a Brooklyn, New York, physician, the source of inspiration for a novel, in a real sense a biography of the good doctor, who "always lived in a state of controlled fury, frustration and pity." That novel, "The Last Angry Man," became almost at once a best-seller, and so remained for a long period— and justifiably so, for it was of the human stuff which makes for enduring values. And now Fred Kohlmar has made a motion picture of the novel, and ( Continued on page 4) 19th 'Herald9 Poll Sandra Dee Is Number 1 Star Of Tomorrow Exhibitors Select 10 Most Promising Players of Year Sandra Dee, who has had careers in modeling and television and has seven motion pictures to her credit although only 17 years old, has been named the Number 1 Star of Tomorrow in the 19th annual poll of exhibitors conducted by Mot i o n Picture Herald for the annual, Fame. Exhibitors of the country who are asked each year to select the new stars who have made (Continued on page 4) 4 fi Sandra Dee U.A. to Release 7 Top Films in 3 Mos. United Artists will release a minimum of seven blockbusters from now through the end of the year, it was announced yesterday by William J. Heineman, vice-president, at a sales meeting of division and district man(Continued on page 6) Universal to Distribute 'Cossacks' Worldwide Universal Pictures has acquired worldwide distribution rights to "The Cossacks," an historical drama in Eastman Color and wide-screen currently being produced in Italy and starring Edmund Purdom, John Barry(Continued on page 6) BEST oF EVERYTHING ClNEMAScope • COLOR by DE LUXE • STEREOPHONIC SOUND