Motion Picture Daily (Oct-Dec 1959)

Motion Picture Daily Thursday, October 22, 195!s PEHSOIML MENTION MILTON R. RACKMIL, president of Universal Pictures, left here yesterday for the Coast. • Bubton E. Robbins, vice-president in charge of sales for National Screen Service, will leave New York today for London via B.O.A.C. He will return Monday. • Joseph Small, traveling auditor for Warner Brothers, has left here for the company's exchange in Albany, N. Y. • Evan Sprott, of Bijou Amusement Co., Nashville, has returned there from a trip to Oklahoma and Texas. • Gary Cooper and Mrs. Cooper will leave here today aboard the "United States" for England. After a short stay there they will visit Russia. • Ina Sack, daughter of Benjamin Sack, president of Sack Theatres, Boston, will be married early in December at Newton, Mass, to David Traister of Brookline. • Harry F. Shaw, of Loew's PoliNew England Theatres, is in Boston today from Hartford. He is accompanied by Allen Widem, film editor of the Hartford Times. Mrs. Lillian Claughton, owner of the Claughton Theatre circuit, Miami, has returned there from the West Coast. • Bryan Adams, branch manager for United Artists in Jacksonville, has returned there from Atlanta. • George E. Landers, division manager for E. M. Loew's Theatres in Hartford, has returned there from Boston. • Venice Grecula, daughter of Ernest A. Grecula, operator of the State Theatre, Torrington, Conn., was married in that city to William A. Zampaglione. MONEY MAKING MERCHANT IMAS SALES MANUAL FREE ON REQUEST For The Quickest And Best Holiday Promotion Trailers Send Your Order To FILMACK 1327 SO. WABASH CHICAGO S 630 NINTH AVE. NEW YORK 36 Rothman, Katz to Make Extensive UA Tour Mo Rothman, United Artists foreign department executive, and Alfred Katz, foreign division manager, will make an extensive tour of the company's offices in Europe, the Far East and Australasia during the next eight weeks. Their itinerary includes, France, Italy, Pakistan, India, Thailand, Singapore, Australia, New Zealand, Philippines, Hong Kong and Japan. They will confer with U.A. managers and representatives on the company's forthcoming product. Rothman leaves here by air tomorrow, for Paris. Katz will fly to the French capital on Oct. 30, and join Rothman in Rome on Nov. 2. Together they will leave Nov. 4 for Karachi on the first leg of their Far Eastern tour. Area Promotion Plan ( Continued from page 1 ) that the plan be given further tests in three different exchange areas. Marcus expressed himself as pleased with the cordial reception given his suggestion. He will report further on the plan today at the annual COMPO meeting at the Astor Hotel. Some of those who attended yesterday's meeting said they believed the plan would show best results in carefully selected areas, especially other than primary metropolitan sections such as New York, Chicago, Los Angeles and the like, where costs of buying the extensive radio time and other promotional media might tend to make the plan impractical. Seen as Good Investment They expressed themselves as seeing it as a good investment of dollars in its Wisconsin tryouts and said they saw no reason why it should not duplicate the results there when applied to comparable areas. The plan contemplates selection of an exploitable picture for showing in participating theatres in a given area for one week. The distributor of the selected picture matches exhibitor contributions to the special promotion fund, much in the same way he might participate in a cooperate advertising campaign in the territory. A different picture would be selected for each week the campaign is continued, with the distributor of the chosen picture participating in the same way. All local and regional media are used in the promotion. 'jEViemy' Big in U.K. LONDON, Oct. 21.-"Yesterday's Enemy," a Hammer Film Production for Columbia Pictures release, is playing to the biggest business in two years for any film on the ABC Circuit. Film opened on the ABC Circuit on Monday. Lazarus Urges U.A. Officials to Attem (Continued from page 1) launching an extensive promotion campaign in behalf of the forthcoming release of Carol Reed's "Our Man in Havana." Citing some of the advantages accruing to the travel agents from the use of foreign locales and backgrounds, Lazarus noted the tremendous tourist interest generated in faraway places through such films as "Three Coins in the Fountain" (Rome), "Bridge on the River Kwai" (Ceylon), "Love Is a Many Splendored Thing" (Hong Kong), "Fire Down Below" (Trinidad), "Sayonara" (Japan), "Summertime" (Venice), "Island in the Sun" (Jamaica), and others. By presenting pictorially some of the most attractive features of these locales, Lazarus said, the films built up "what we in the motion picture industry would call a "want-to-see" on the part of tourists and potential travelers." Sees Traveling Aided He said that movies also afforded graphic demonstration of the ease of modern traveling. Seeing these places on the screen makes it look as if they're just across the street and easily accessible, he said. The Columbia vice-president said that the international publicity attendant upon making films abroad was another boon to travel agents. Top writers, editors and photographers visit production locations, he stated. These press junkets invariably result in highly favorable publicity for travel and for the particular locale. In this connection, Lazarus screened for the ASTA delegates a special television featurette, "My Men In Havana," filmed while the production was on location in Havana. Agents Cooperating Turning to the tie-up between ASTA and Columbia Pictures for "Our Man In Havana," Lazarus said that the joint promotion would extend right down to the grass-roots level, where travel agents would be working hand in hand with local motion picture exhibitors and Columbia sales and exploitation forces. Travel agents will receive a special exploitation kit, detailing the campaign and how it can be applied on the local level. Warner Bros., Blanke Terminate Association From THE DAILY Bureau HOLLYWOOD, Oct. 21. Warner Brothers and producer Henry Blanke today reached an amicable agreement to terminate Blanke's association with the studio. During his affiliation with the studio Blanke produced many outstanding pictures, including "The Story of 'Marty' Bow in Russia From THE DAILY Bureau WASHINGTON, Oct. 21. Toj United Artists officials will journey t< Moscow next month for the Russia}1 premiere of "Marty," the first Amer ican film to be shown in Russia iif 15 years. The delegation going to Moscov" for the premiere will include, tnf State Department announced, Unitec Artists president Arthur B. Krim, boar( chairman Robert S. Benjamin, anc foreign distribution vice-presiden! Arnold Picker. Harold Hecht and Del'' bert Mann, producer and director, ret spectively, of the film, and screei stars Gary Cooper and Edward G Robinson will also journey to Mosco\4 for the showing. They will arrive ii; Moscow Nov. 9 and remain ther^ about one week. Will Open There Nov. 10 "Marty," one of 10 American film bought by the Soviet Union under thi'j recent Russian-American film agreej ment, will open in Moscow Nov. 10,1 On the same day, there will be i, premiere in Washington of "Tfu, Cranes Are Flying," one of sever^ Soviet films bought by Americans un der the agreement. Motion Picture Association presi dent Eric Johnston is actually issuing the invitations to the "Cranes" pre|( miere, "with the cooperation of tfy Department of State. Herter Praises Industry Secretary of State Christian Herte! hailed the coming premieres in Wash] ington and Moscow. "Our governi! ment," he declared, "is pleased bjj the response of the American motioi, picture industry in supporting the eft, forts to improve the climate of under| standing between the peoples of thji Soviet Union and United States. Thrf American film at its best has alway^ demonstrated its capacity to react across boundaries of culture, tradition; and language, and by so doing ha|'J helped break down mistrust and misj> understanding. The United States ha/ always believed in and practiced th( doctrine of free and full international communication. We therefore espei cially welcome the carrying out 0j this part of the film agreement, whicl ! makes it possible for American flinty to be shown in the Soviet Union on regular basis." Louis Pasteur," "The Life of Emilc j Zola," "The Maltese Falcon," "Thj*" Treasure of the Sierra Madre" an<! most recently, "The Nun's Story." ■ Blanke commenced his long asso| ciation with Warner Brothers as ; producer in 1930, after having served -J as production assistant in the studw to the late Ernst Lubitsch. ft its '■• MOTION PICTURE DAILY Advertising Manage wood Bureau, Yucca Bear St. Leicester S uare, W E DAILY, Martin Quigley, Editor-in-Chief and Publisher; Sherwin Kane, Editor; James D. Ivers, Managing Editor Richard Ger rvGu%H--,JaUSeL' P^u^on Manager, TELEVISION TODAY Charles S. Aaronson, Editorial Director? Pinky ■' HeZn Vir i-Vme Building, Samuel D Berns, Manager; Telephone HOllywood 7-2145; Washington, J. A. Otten, National Press Club Wa 5 uare, W. 2. Hone Williams Burnup, Manager: ^eter Jjuiiio.l>. editor: William Pav. News RH.'tnr r„rT»Inmj»„(, ;., n ' }ertner, News Editor; Herbert V. Fecke "incent Canby, Eastern Editors. Holly 1 1 , , . . . . , , Washington, D. 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