Motion Picture Daily (Oct-Dec 1959)

jiursday, October 22, 1959 Motion Picture Daily s -171c Hollywood Reporter WALT DISNEY'S ThirdMRn ONTrtt Mountain TECHNICOLOR ! Dana Is Named ( Continued from page 1 ) saman, Hummelstown, director of Christian education for the Central Pennsylvania Synod of the United Lutheran Church. Dana will receive $5,500 a year and the two members $5,000 each. The three nominations have been sent to the Senate for confirmation. The board, created at the current legislative session, is empowered to ban films adjudged "obscene or unsuitable" for children under 17 years of age. The new agency replaces the old censorship board ruled unconstitutional several years ago. The new act includes an appropriation of $75,000 for enforcement. Violations are punishable as a misdemeanor subject to fines of from $500 to $1,000, and imprisonment for six months. Ad Questionnaire (Continued from page 1) tee. The purpose of the study is to provide distributors with facts in order that they may better supply the needs of exhibitors. In commenting on the questionnaire, Max A. Cohen, co-chairman for ACE, and Charles Simonelli, chairman of the MPAA advertising and publicity directors committee, stated: "It is important that exhibitors give the time and thought necessary to answer all the questions and to comment fully on any area in which they would like to express their individual views. Only with this kind of cooperation from the men who use the advertising materials provided can distribution gain the information that will result in more useful advertising help for exhibitors." The questionnaire covers all advertising materials now supplied to exhibitors, including newspaper advertising, radio advertising, TV advertising, posters, theatre trailers, press books and in addition a few general questions regarding cooperative advertising and saturation campaigns. Fills Recognized Need When the advertising heads of theatre circuits and distribution first met under the auspices of the MPAA-ACE advertising sub-committee, it became immediately evident that if the committee was to develop a constructive program mutually beneficial to exhibition and distribution that additional facts from the field were necessary. The questionnaire, therefore, is basic to the work of the sub-committee. If the first questionnaire on advertising materials proves successful, additional studies dealing with publicity, exploitation and public relations will be initiated. Wometco Dividends MIAMI, Oct. 21. -The board of directors of Wometco Enterprises, Inc., has declared a regular quarterly dividend of 17/k; on Class "A" stock and 6IJ2C per share on class "B" stock payable Dec. 15, 1959, to stockholders of record as of Dec. 1. 1959. WALT DISNEY'S ThmdMan OHTrtt Mountain TECHNICOLOR® STARRING Janet MUNRO-James DONALD m Herbert LOM Laurence NAISMITH poind by WU1IAM H AHDlftSOH Erected by K£N ANKAKIN srenfo by QfAHQft GRlfFlh based on (he aovel"Banner in the Sky" by James Ramsey Ullman OWAIT DISNEY PRODUCTIONS I] HP if,' NKSGI and CHRISTMAS from BUENA VISTA National Pre-Selling FRACTICALLY everyone in the motion picture industry will be interested in reading "Life's," article on Cecil DeMille's autobiography in the Oct. 19 issue. It is illustrated with stills made on the sets of "The Squaw Man," the first film made in Hollywood. The producing company, as most everyone knows was organized by Jesse Lasky, Sam Goldwyn and DeMille. But few people know that DeMille had to pawn the family silver at Simpson's to help finance the newly born company. When DeMille died last January, he left an uncompleted autobiography on which he had worked for many years. Using DeMille's first drafts and voluminous notes, his longtime associate, Donald Hayne, has since put the book into final form. It will be published next month by Prentice Hall. A striking color ad on U-I's "Pillow Talk" starring Rock Hudson and Doris Day appears in the October issue of "Redbook." • A pictorial essay in the Oct. 27 issue of "Look" is based on an exhaustive search to find a girl to play the strangest title role in movie history—a role with no lines and no screen credit, a role in which her face will never be seen. The girl, Barbara Hines, a fourth grade San Fernando, Calif., school teacher, was selected by director George Sidney to appear in "Who Was That Lady?" starring Tony Curtis and Janet Leigh. Miss Hines will not face the camera and audiences will probably be saying "Who's that lady?" • Pat Boone, starred in 20th-Fox's "Journey to the Center of the Earth," will have Janet Blair, Dorothy Collins, Sugar Ray Robinson and Polly Bergen on his fall and winter TV shows, according to "T.V. Guide's" Oct. 23 issue. • "Aren't We Wonderful," a Film Alliance release which is having its premiere here at the Plaza Theatre, received an upbeat review from Jesse Zunser in the Oct. 17 issue of "Cue." Zunser says "it is a post-war German apologia— witty, satiric, ruefuh dual-drama bristling with sharp social commentary— written around two youths who grew up in Germany-intransition 1913 through 1955. With barbs and jibes at Hitler and the Nazis, who followed him, with scorn, contempt and pity for the Germans who kept silent or scurried for cover during those Nazi-containment years, the film is a solidly constructed, elaborated produced, frequently humorous combination of documentary, fantasy and solid drama, extremely well acted." Walter Haas