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14
Motion Picture Daily
Tuesday, November 24, 195$ *>
THE GREATEST INDIAN FILMS
"Pather Panchali"
"Aparajito"
"The World of Apu"
THE GREATEST JAPANESE FILMS
"Rashomon" "Gate of Hell" "Ugetsu"
"Street of Shame" "Golden Demon" "Phantom Horse"
Set Up a Japanese Film Festival
For Immediate Booking Write or Phone
Edward Harrison 1501 Broadway New York City Tel.: La 4-1318
ASTRAL FILMS LTD.
TORONTO. CANADA
Distributors of
EUROPEAN MOTION PICTURES
ASTRAL FILMS LTD.
IZZY ALLEN JERRY SOLWAY
OFFICES IN ALL EXCHANGE CENTERS
'Golden Age' Had Colorful Campaign
by ROBERT YOUNGSON
As this is written, "The Golden Age of Comedy," a cavalcade of the great silent comedies that made the Roaring Twenties roar with laughter is nearing the end of its second year of release in the United States — and its popularity at the boxoffice shows no sign of waning. By public demand, some theatres have rebooked it three and four times. Life Magazine devoted two full pages to it. Both Steve Allen and Jack Paar have plugged it on TV. Paar no less than four times. Fourteen U. S. critics included it in their lists of the ten best films of the year.
"The Golden Age" has played or is about to play in almost every free nation of the world. Its reception in England, Italy and Holland has been particularly enthusiastic. The French version, with a commentary by Rene Clair, is in its tenth record week on the Champs Elysees just two weeks ago, it set a new boxoffice mark in Bombay, India.
The success of "The Golden
Age" is particularly satisfying to me because this picture is the result of a seven-year dream. It is also the result of screening and re-screening some 2,000 reels of film. Much of this mountain of material was previewed before invited audiences, so that their laughter could help me select the funniest episodes of all. It is these episodes, carefully edited and refaced, that make up the eight reels of "The Golden Age of Comedy."
The secret of "The Golden Age's" success lies, I believe, in this painstaking method of selection. Over the past two years, I have been repeating the process, screening some 2,500 newly uncovered reels to prepare a sequel entitled "When Comedy Was King" which will soon be ready for release.
All my efforts would have been in vain however, had there not been some way to let the public know that "The Golden Age" was not merely a few old films cheaply strung together but something special. Ben Adler provided the answer to this problem. His ads, his posters and accessories and his press book gave "The Golden Age" just the kind of colorful, explicit, high grade exploitation it needed.
//
RAOUL J. LEVY
SALUTES
BEN ADLER
AND THANKS HIM FOR HIS NATIONAL CAMPAIGNS ON
AND GOD CREATED WOMAN
NIGHT HEAVEN FELL
LOVE IS MY PROFESSION
CONGRATULATIONS
TO 1
BEN ADLER
ADVERTISING SERVICE
QUALITY ELECTROTYPE CORPORATION j
ELECTROTYPES STEREOTYPES PLASTIC PLATES AND MATRICES
250 W. 54th St., New York 19 Tel. Circle 5-7602
GOOD LUCK
To
BEN ADLER
On His
30th Anniversary
In The Motion Picture Industry •
RITEWAY PHOTOPRINT COMPANY
1465 BROADWAY NEW YORK 36, N. Y. PE 64895
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