Motion Picture Daily (Oct-Dec 1959)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

lay, December 4, 1959 Motion Picture Daily t IPA's Drive (Continued from page 1) New York newspapers. In addijn the New York Times and Herald \biine have promised to publish ekend stories, having delayed "so y can give the report a bigger : y." Baldwin personally contacted \W York business editors to plant story. ifhe second step in the drive 11 be the sending out of feature Vies to general news desks through COMPO field committees now ;|nting material locally in 146 key Vspapers. The publicity coordinat subcommittee, headed by Phil Vard, has been working on this and sented a basic background sheet pussed and approved by the full amittee yesterday. , All Films in Drive Covered The sheet covers all the pictures in campaign, 27 in all, and will be It out today with stills from the is. Pictures are divided into groups 'lectacles, comedies, dramas, etc. m this general material a number spot stories can be written, it was jjtited out. (|l1so presented to the committee jjterday was an outline for a series follow-up stories on such themes jyear of the big spectacles," "stage jjck" (referring to films made from ys), "best sellers," and the "light ch" (comedy) as well as fashion, el, and new talent angles. These now in the process of being deiped by the Gerard committee, jch will meet again next Tuesday. Radio-TV Group Reports he committee also heard a report a its radio and television sub-com:ee, headed by Robert S. Ferguson, recordings which will be sent out ey radio stations around the counSome 15 one-minute spots are >e made by George Suski Produces, which will itself absorb the recproduction costs. The cost to MPA then be only $1 per platter, his sub-committee is also sending early next week a special mailing e to 5,000 disc jockeys and key 3 and TV contacts with scripts for [ested "chatter" on their shows lit films. ow being worked on is material film stars appearing on national 3 and TV shows to promote the jpaign. It was noted that this may jffected by curbs now being placed [he networks on commercials not ted to the sponsor of a program. said yesterday that it intended apply the rule of reason" in the ,:er and would be willing to let | star of a new film mention his j re if his participation in the venwas considered "newsworthy." Allied States Tie-in Suggested ilso presented to the meeting yesiy was a plan to tie-in the MPA paign with the convention of AlStates Association in Miami Beach week. If this goes through an j>uncement and details will be *coming today. lie ad-pub group was informed Vicom Lens Charles Brackett, left, producer of "Journey to the Center of the Earth," and Ira Tulipan, 20th-Fox publicity manager, at their press conference yesterday. Fit Cost to Story, Says Brackett ( Continued from page 1 ) was in the Jules Verne book on which the film is based, the producer said. He also believes that James Mason gives one of his best performances in this picture, revealing a humorous side that has not been given such range in his roles before. Brackett described "Journey," which 20th Century-Fox is releasing, as an "attempt at an imaginative exploration" and not merely the addition of another link to the chain of science-fiction films. The film cost $5,000,000, he said, and exteriors were shot in Edinburgh, Scotland, and at Carlsbad Caverns, N.M.. Expressing himself on other industry matters, the producer said he hoped for further "liberalization" of the Industry Production Code, but he would not specify, under questioning, exactly what revisions of the document he would like. Turning to the Academy Awards, Brackett, a former Academy president, called for "less sentiment" in the voting and for deletion of irrelevant material in future award telecasts. 'High Time' His Next Under contract to 20th-Fox as a writer-producer, Brackett said his next project will be "High Time," a Garson Kanin story of a middleaged man who returns to college as a student. Bing Crosby will be the star and production will begin next month. His projects for the first half ( of that the MPA-ACE advertising questionnaires are still being processed and there were no new developments to report on the testing of the Ben Marcus business-building plan in three cities. Si Seadler, chairman of, the ad-pub committee, presided yesterday and those attending included Rodney Bush, Charles Cohen, Martin Davis, Ferguson, Gerard, Meyer Huto.er, Fred Goldberg, Jeff Livingston, Lars McSorley, John Boone, Taylor Mills, and Baldwin. 1960, Brackett noted, are original stories, neither of them acquired from the legitimate theatre nor from successful books. However, he added, Broadway has and will continue to initiate productions which will find popular reception in Hollywood. Accompanying Brackett at the press conference yesterday was Ira Tulipan, 20th-Fox publicity manager. ( Continued from page 1 ) recently formed by Fred Aufhauser, for many years head of the Projection Optics Company, who conducted the exhibition. With "Porgy and Bess" the current attraction, the Warner is equipped for 70mm, which primarily prompted the development. The demonstration presented a 70mm target film and a reel of the Goldwyn opera with a standard 6V2-inch primary lens plus the Vicom attachment to reduce the effective focal length to the 3V4 inches required by the Warner picture size and throw. The latter totals only 68 feet. Applied to 35mm. Medium The compensator was also effectively applied to 35mm projection to show its capacity to improve brightness, especially at the sides. A 35mm target and a reel of "Omar Khayyam" were projected to a width of 32 feet, first with a 2-inch lens alone, then with a 4-inch lens combined with the Vicom attachment. In another phase of the demonstration the effect of a focal length of only 1% inches was attained by using a standard 3%-inch primary lens with the attachment. In all instances, primary lenses were by Bausch & Lomb, and the projectors Philips 70/35mm with Ashcraft Super Cinex lamps. EVERYTHING'S (gasp!) INCLUDING THE REVIEWS! ANYONE! WILD, W^KY CHRRA VELY VERSION OF BRUAum THE FUN-AND-MUSIC SHOW FOR^HE HOLIDAYS! "Should do 'Auntie Mame' business or better!" 7<Z°°J