Motion Picture Daily (Oct-Dec 1959)

Record Details:

Title:
Motion Picture Daily
Date:
Oct-Dec 1959
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000466
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
December 02, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

MERCHANDISING UNLIMITED WHEN MOTION PICTURE HERALD installed its present editorial policy and format a year and a half ago, the change was hailed in all branches of the industry. "Henceforth," the announcement of the new policy said, "primary emphasis will be on product, product merchandising and product presentation in the theatres." In the eighteen months since then, that policy has developed through performance in the pages of the HERALD and has gone beyond them to establish Merchandising Conferences on forthcoming film product. Calling the Conferences "an unselfish and valuable industry service," the Theatre Owners of America, in a resolution of its 1959 convention, urged "not only all its members, but all theatre owners" to give "all possible support to the Quigley Merchandising Conferences to the end that they may be continued as a regular industry activity." ALREADY THE CONFERENCES have set a pattern of rising attendance. There have been three, all in New York, each of th ree days, and attendance has been increasingly representative of exhibition across the continent. As an extension of the HERALD's emphasis on Merchandising, the aims of the Conferences are reflected in the pages of the HERALD itself. And this concern with Merchandising includes "product presentation in the theatres"— the technical and other physical facilities of its exhibition. Indeed, it reaches to the refreshment service which adds to the fun of theatre-going. Merchandising is a cover-to-cover word in the HERALD.