Motion Picture Daily (Oct-Dec 1959)

Record Details:

Title:
Motion Picture Daily
Date:
Oct-Dec 1959
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000491
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
December 02, 2023
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Thursday, December 31, 1959 Motion Picture Daily 3 Promotion Range I Wide for MGM's {"Never So Few" By BLANCHE LIVINGSTON s. sjl in charge of out-of-town publicity 'fjj RKO Theatres r. ITT MAKES exciting news — Frank Sinatra and Gina Lolloh] | brigida together in "Never So Few" co-starring Peter Lawford I ! — Steve McQueen — Richard Johnson — Paul Henreid — ! Brian Donlevy — Dean Jones — in CinemaScope — and Metro 10), -, , „ color. nj Metro is stressing, in ads and massive publicity the catch-phrase H "Frankie and Gina are Lovers." And this teaming of the stars — Sinatra and Lollobrigida — plus a good solid exciting, daringlyI romantic story, against the dramatic backgrounds of India and , , Burma make "Never So Few" one of the really important pictures of the season. Every RKO manager playing the picture has [been asked to back it up 100% with a promotion campaign. We J want these entered in the Metro Managerial Contest and hope » J it'll be an RKO man who wins. National Penetration ni In addition to the fabulous national ad campaign Metro is us'^ing in the key city newspapers, national and fan magazines and the s? tremendous national publicity breaks planned, all of which will | give the picture a great deal of penetration, but selling "Never So ill; Few" from a local level is the big job at hand for us. The ad campaign looks good. I think the title, to a lot of movie I goers, needs an explanation line, and it's done through the catchlines used in many of the ads: "Never so few the moments left for love!" I I "Never so few are the chances H of coming back!" si For the action houses, I'd suggest using copy with the "fighting" art as: "Leading the band of reckless Kashin guerillas into the Burma hills." I One of the ad mats available from the pressbook featuring the line that MGM is stressing in the promotion — "Frankie and Gina are lovers." The ads generally feature a variety of art and copy. Although, Joe Doakes may not know Kashin, it has an intriguing sound. I think it would be smart to take a little money from the newspaper budget and run an ad on the TV page featuring Peter Lawford of "The Thin Man" series and Steve McQueen of "Wanted; Dead or Alive" co-starring with Sinatra and Lollobrigida. Two Trailers! There is a gratis teaser trailer available at local Metro exchanges which should be run two weeks in advance of the regular deluxe production trailer in color. This will also be used as a cross-plug trailer where we have more than one house in town. Action Stills 40 x 60 Aside from regular lobby material, an action 40 x 60 has been made which features several romantic and action scenes and selling copy. This is good to use in advance and can be ordered from Ideal Photographic Corporation in New York — in black-and-white ( $9.00) or in color ($14.00). For a lobby stunt, blow up a still of Sinatra and Lollobrigida (as 1748-4SE). Put Gina's head on hinges so it can fold back and offers girls the chance to have their picture taken with Frankie. The girl, of course, puts her head in, in place of Gina's. This is also a good chance for amateur photographers. Where it is feasible to have a special front and lobby is kept warm enough, try to work in a recessed cage around the Burma backgrounds and put a live monkey in it. A sure stopper, and huilt-in animation. For extra excitement in the lobby, have an oversized card to [Continued on following page]