Motion Picture Daily (Oct-Dec 1959)

Record Details:

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4 Motion Picture Daily Thursday, December 31, 195^ "So Few" Has Many Angles [Continued from preceding page] be mailed to Frank Sinatra and on the message-side blank space for signatures, which is headed by: "We, the undersigned are Frank Sinatra fans and pledge to see all his pictures." Besides the regular radio spots, Metro offers a special Gina Lollobrigida interview transcription which should be welcomed. Get one of your disc jockeys to be host opening night. Have him invite 50 or 100 of his listeners to be his guests that performance. He can select them by the best sentences sent to him completing — "I am anxious to see Frank Sinatra and Gina Lollobrigida opening night because " Have the d.j. there in person to greet the guests, and if possible tape remarks on the picture as they exit. For a "Salute to Frank Sinatra" — Number One Singer on the d.j. polls — get to one station and have the Sinatra songs plugged all day long as a salute to his newest picture; or try to get every disc jockey in town to spin the Sinatra records continuously that day. Your Capitol record distributor may be able to help you. Although Sinatra does not sing in "Never So Few" the star is so identified as a singer, that tie-ups should come easily. Aside from the radio programs, music stores and record departments can Together For The First Time! THE SCREEN BLAZES WITH EXCITEMENT! TWO GREAT STARS! DARING, ROMANTIC DRAMA! ENTER KLEENEX TISSUES Afame7fie Stars Contest NAME THE STARS IN * j \J \J M6MS NEW MOVIE... i OET ENTRY BLANK WITH COMPLETE DETAILS AND COMPLETE THE KLEENEX JINGLE 11 Outstanding among the promotional tie-ups is a national contest being staged by Kleenex with a prize of $30,000 for identifying the stars anw^ completing a jingle. Local dealers will feature it. jjn set up window and counter displays on the Sinatra records. Window strip can be printed: "Never so many Sinatra hit records on sale here SEE "Never So Few" — Frank Sinatra's newest picture hit at RKO " Also place a small counter card on the juke boxes in prominent spots around town, and arrange to have Sinatra recording placed high on the lists in the juke boxes. Frank Sinatra is one of the top Capitol recording artists. Con tact the local Capitol distributor for cooperation on displays and promotion. "Never So Few" has been published by the New American Library as a Signet paperback book. The company has alerted all its dealers and is putting a strong promotion campaign back of this book. Contact the local Signet distributor for tie-up utilizing the rack cards, bumper strips, posters, etc. Tie in stills from the picture for windows. Arrange to banner sides of distributors trucks with playdate announcements. What makes a good and novel throwaway is a page torn from; the book rubber stamped with the title, theatre and date. The onej page can whet the movie appetite for book and picture, so the' books should be easy to promote. There is a good 3-column Coloring Contest mat of the three male stars in action. This can be planted in a newspaper, a Shop [continued on opposite page] \ FRANK 8INA SINATRA LOLLOBRIGIDA KISS BY KISS THE TIME RAN OUT... AND NEVER SO FEW WERE THE MOMENTS LEFT FOR LOVE! KM IBB » »>■ .amutsaji-iKmtmtt m Hfil FRANK M a SINAM LOLLOBRIGIDA NEVER SO FEWj* Two more sample ads from the press book showing the range of action and romance which are featured in the art and copy.