Motion Picture Daily (Oct-Dec 1959)

Record Details:

Title:
Motion Picture Daily
Date:
Oct-Dec 1959
Publisher:
New York [Motion picture daily, inc.]
Volume:
Motion picture daily
Leaf #:
000493
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
A New York-based daily trade paper published by Martin Quigley. The companion to Quigley's better known weekly publication, MOTION PICTURE HERALD, and a direct competitor to THE FILM DAILY, which was also published out of New York. Established in 1930, MOTION PICTURE DAILY enjoyed a circulation of roughly 5,000 readers most years of its four decades in print (a nearly identical circulation to THE FILM DAILY, but only one third of the readership of MOTION PICTURE HERALD, which reached a wider audience of exhibitors). In the 1930s, the MOTION PICTURE DAILY's editor, Maurice Kann, called on the movie industry to shift more production back to the East Coast. Any productions that filmed in New York received ample attention. New York City never regained its production lead over Hollywood, but the major studios used the Big Apple for their corporate and distribution headquarters. As a result, MOTION PICTURE DAILY tended to focus on economic and regulatory issues confronting the film industry. -- Eric Hoyt, 2014
Date Added:
December 02, 2023
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hursday, December 31, 1959 Motion Picture Daily 5 Tie-ups, Contests Feature Campaign ng News, used as a herald, or on a super-market's bag-stuff er. asses can be prizes. Sinatra has appeared in 6 pictures in uniform. Stills from each lake a good newspaper layout — and can also be the basis of a mtest to name each picture. This can also be a disc jockey conest. The movies are: "Ship Ahoy," "Anchors Aweigh," "On the own," "From Here to Eternity," "Some Came Running," "Never to Few." !' In the picture, Frank Sinatra has a pet monkey, Scheherazade. his still will be, of course, good for displays in pet shops and in b-op ads. You can also run a contest with them (or the Zoo) fceking a name for one of their monkeys. Gina Lollobrigida is the gals' delight in this picture as she wears raft of beautiful very new-looking clothes. Tie-in stills are: J748-36, Riding Clothes; 3874 E, Ladies' Hats; 1748-41, Ladies' Suits; 3871, Jewelry Coiffures; 3881 E, Flowers. A tie-in line which ^n accompany window displays or ads — "Never so many nattering styles SEE Gina Lollobrigida in "Never So Few." An art feature which should get you a break in your Sunday inusement pages or magazine section is the special caricatures ulius Kroll has done on the two stars as well as some key scenes, these are available in still or mat form. i To add to the importance of your engagement, request from lour Metro field man, a wire addressed to you from Frank Sinatra aying how happy he is that you selected "Never So Few" to play FRANK S9UTTU ' GJKA lOUOBWCHWt FRANK St HATHA and GINA LOUOHKtGiDA NEVER SO FEW ON SALE HEBE nSSSSJ Insert ffe Dis0> txi : NEVER SO FEW In tap pwtets ef ym oKiet-stit The Signet paperback edition of the hook tcill receive wide promotion at newstands and magazine counters. Signet is sending the herald at right, to all dealers for distribution to retail outlets, in one of its premiere engagements. There is a National Kleenex Contest with $30,000 as prize awards for naming star heads and finishing jingle. There will be color ads, TV commercials, window banners, entry blanks. Kleenex will extend its cooperation to a local level, and promotion men from Kimberly Clark will be contacting you, so take full advantage. And in closing, what I touched on earlier, I want to emphasize now. Enter the Metro Theatre Managers' Contest with $2,300 in cash prizes — broken down for both larger and smaller situations. Judging will be on the campaigns submitted. Read the details in the press book — and Good Luck! The Kroll cartoon, left, available in a mat. features Frankie and Gina. Good action stills are available for lobby displays and local dealer distribution. With the materials available any manager can build eye-catching displays either for his lobby or for store window tie-ups. I I I 1