Motion Picture Daily (Jan-Mar 1960)

Motion Picture Daily Tuesday, January 2G, National Pre-Selling DEBBIE BEYNOLDS will get star billing in the March "Seventeen." Six pages in full-color will appear "up front" in this issue advertising feature fashions especially selected by Debbie for America's "under twenties." "Stand in for a Star'' fashions chosen by Debbie will be advertised by the following national advertised brands: "Coro," "Tailored Junior," "Jolee," "Kayser-Both," "Lady Berkleigh," and "Gossard" in striking ads appearing in the March issue of "Seventeen." These fashions are sold by speciality shops and department stores across the nation. Theatre managers can tie-in with their local stores when playing a Beynolds picture. Debbie's records can promote her current films in record stores, as well as at theatres, to be played during intermissions, and in the lobbies. Paramount's "Bat Bace," starring Miss Beynolds and Tony Curtis, will be released in March. • Pat Boone, star of Paramount's film "Journey To The Center of the Earth," is breaking box office records. He has written his second article for the January issue of "The Ladies Home Journal." Pat suggests to teenagers in the "Journal" that they try to improve themselves by growing spiritually and mentally. He said "what we demand of ourselves is growth, not perfection." • Simone Signoret, star of Continental's "Boom at the Top" gave a frank and very readable interview to the editors of "Look" for her pictorial profile which appears in the Jan. 19 issue. She says, "For me, it is natural to put my husband always first." She is married to Yves Montand, a European singer as popular there as Sinatra is here. Debbie Reynolds, now appearing in MGM's "Gazebo," at New York's Roxy Theatre, gave a candid interview about her marriage to "Photoplay," for their February issue. WALTER HAAS ASK OUR MAN IN ALBANY gggHBHfr* • »H. Schwartz ABOUT OUR MAN IN HAVANA from Columbia Rothacker Dies ( Continued from page 1 ) an executive around 1910 in association with Carl Laemmle and R. H. Cochrane, specializing in advertising and educational films. He produced four pictures in 1914 and was an originator of screen cartoons. As president and chief owner of Rothacker Film Manufacturing Co., he directed early experiments in the blending of sound with pictures. His laboratory company, the largest organization engaged in this work in the industry, was sold to Herbert J. Yates and merged with Consolidated Film Laboratories. Following the sale of his laboratory interests, Rothacker was vicepresident and managing director of First National Productions, and vicepresident, Motion Picture Producers Assn. He was in charge of reorganizing General Service Studios for Electric Research Products, Inc. He was vice-president of Paramount Pictures and in charge of production at the Hollywood studios. During the late war, Rothacker was director of the Board of Review of Motion Pictures for the Office of War Censorship, from which post he resigned at the close of the conflict. He had since been living in retirement here. Rothacker is survived by his widow and a daughter, Mrs. Eugene O'Neil. Funeral arrangements have not as yet been completed. House Unit Studies Film Claims from War From THE DAILY Bureau WASHINGTON, Jan 25 The House Commerce Committee has discussed—without comin'g to a decision —the problem of using enemy assets taken over by the government as a consequence of World War II to pay claims of American citizens. Such claims include those of US film companies whose properties abroad were seized by the enemy The committee, in a meeting which was not open to the public, talked over the current version of a bill which would provide for paying relatively small amounts to former eniemy nationals but which would pool funds from the sale of German and Japanese vested property to pay off American claimants The bill under consideration was proposed last year by the Administration It has been substantially modified by a subcommittee under the chairmanship of Peter Mack (D., 111.). PEOPLE Arthur B. Krim, president of United Artists, and chairman of the motion picture and amusement division of the Federation of Jewish Philanthropies, today will make the first phone call inaugurating the "Dial-a-Thon" to aid the annual fund-raising appeal of the Federation. □ Howard Newman, who since last August has served as the New York publicity manager for Samuel Goldwyn's "Porgy and Bess" at the Warner Theatre here, has rejoined the staff of Joe Wolhander Associates, from which he had taken leave of absence to fill the Goldwyn assignment. □ Sid Kowaloff, artist on the advertising staff of Columbia Pictures, was the first to submit an entry in the Academy Awards program poster contest. The winning poster will be reproduced in three sizes for use in promotion of the "Oscar" show. Deadline for entries is Feb. 1. □ Joseph Hyams, campaign director for B'atjac Productions' "The Alamo," has resigned that post. He will announce his future plans on his return to New York following a vacation in the West Indies. □ Carl Niesse, who spent 45 years in the exhibition field, and who is a former chief barker of Tent No. 10, Variety Club, is presently a patient at Veterans Administration Hospital, Indianapolis. Big Magazine Drive ( Continued from page 1 ) eight of the nation's leading magazines. Kick-off of the blue-chip campaign is slated for Feb. 8, with a half-page ad in Life Magazine . Prime space has also been purchased in the Ladies Home Journal, Look, McC all's, Newsweek, Time, Redbook and The New Yorker. Florida Exhibitors Set Dates for Fall Meeting Special to THE DAILY ORLANDO, Fla., Jan. 25. The Motion Picture Exhibitors of Florida, an affiliate of the Theatre Owners of America, will hold its annual convention at the Robert Meyer Hotel in Jacksonville, Fla., on Sunday, Monday and Tuesday, Oct. 30-Nov. 1. Jack Warner Receives 8th Milestone Award From THE DAILY Bureau HOLLYWOOD, Jan. 25. — Over 700 industry notables turned out last night to honor Jack L. Warner at the Screen Producers Guild's eighth annual milestone awards dinner in the Beverly Hilton Grand Ballroom. The plaque presented by Gary Cooper to Warner was inscribed as follows: "The Screen Producers Guild presents to Mr. Jack L. Warner the wreath of honor for his historic contribution to the American motion picture." Also honored was SPG's selection of "Ben-Hur" as the best produced theatrical motion picture. It was produced by the late Sam Zimbalist. Msgr. Flyn {Continued from page \ )\ icon, were the principal speakl the breakfast. The fact that theatrical motio tures are "no longer pinned dow' 12-year-old mentality" has rel the medium and enabled it to 1 towards "a new niche in th world," Msgr. Flynn said, "a tunately, however," he conts "many in| Hollywood seem to J that 'adult' is a short spellin' 'adultery' and this is where tl: dustry problem lies. "It is true," he said, "as Ca Newman wrote, "There cannot! sinless literature about sinful but it is also true that a motioi ture cannot and should not jl sin without the slightest indicat! a consciousness that it is siri.'l He pointed out also that the] lem is complicated by the fad motion pictures are circulated \ to audiences of children and I undiscriminating adolescents." I The handling of adult themes! adult and moral way by Hollj is also welcome, Msgr. Flynnl in that motion pictures preseJ face of America to foreign ij and "for too long now HollvwJ been 'The Ugly American' ij area." Urges 'Truth and Moralit Msgr. Flynn reminded the in Catholics at the breakfast, whl called "the image makers," tl Catholics they represent the Fj their own world and that they j always be conscious of their J tion to work toward the presej of "truth and morality." Speaking of "The Risk of Wj the Prospect for Peace," King Smith from his wealth of kne as a foreign correspondent o the grave problems facing the States this year. The question or peace, he indicated, rests outcome of the summit tal Spring and, to an even greater on the role which Red Chi play in the near future in th. tions between the West and I Russia. Guests of honor on the d| eluded Thomas Dillon and I| Julio of the Metropolitan Operfi pany, Horace McMahon, Fr Henderson, Eddie Dowling. Fay, Merv Griffin, Fred Kelly, Thomas F. Little, Rev. Patricj livan, S. J., and Mrs. James L Edmund Grainger of the la^ O'Brien, Driscoll & Rafterv toastmaster. ASK I OUR MAN I DALLAS MWBWBk . . . J. J ABOUT r OUR MAN 1 HAVANA _ from Columbia ^8 <