Motion Picture Daily (Jan-Mar 1960)

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A STATEMENT OF FACTS The Screen Actors Guild has taken a strike vote. The jobs of employees of the Hollywood studios, and the future of the studios themselves are threatened if the actors strike. What are the facts in this situation? Fact No. 1 is the strike issue. Why are the actors contemplating this action ? The answer is very simple: They want to be paid twice for doing one job. They want to be paid again if theatrical films made since August 1, 1948, and to be made in the future are exhibited on television. They want this regardless of how well they were paid when they did their work. This is the only vital issue. Every other demand of the Actors Guild, including the Health and Welfare and Pension Plan, can satisfactorily be resolved by negotiating in good faith. Fact No. 2 is the dilemma in which this issue places the industry. Every Hollywood film is a major financial investment. Some films are successful. Some lose money. The successes must carry the whole production program. To do this they must bring in every bit of revenue possible — first runs, subsequent runs, drive-in runs, re-runs, 16mm runs and television. All these are boxoffice — and all these are necessary for the economic health of the industry. It makes no more sense to limit the television boxoffice than it would to limit the reissue or drive-in boxoffice. Yet that is what the Guild's demands would do. On the other hand, television revenue from pre-1948 theatrical films already has been reinvested in the production of motion pictures resulting in the continuance of employment in Hollywood film making. Despite these facts the actors are considering a strike which would jeopardize the jobs of workers in every branch of the motion picture industry, the very industry itself, and the incomes of thousands of other people and companies throughout the United States and the world, whose main source of revenue is derived from motion pictures. THIS AD IS PLACED AS AN INDUSTRY SERVICE BY THE ASSOCIATION OF MOTION PICTURE PRODUCERS