Motion Picture Daily (Jan-Mar 1960)

4 Television Joday Motion Picture Daily Wednesday, March 2, 1 Balaban Predicts Telemeter AROUND THE Will Recoup lost Audience7 • • • Special to THE DAILY TORONTO, March 1. Barney Balaban, president of Paramount Pictures, owners of International Telemeter Corp., in a statement made during the opening of telemeter service in this area, said he saw in Telemeter an opportunity of recovering "a great percentage of the lost audience—the audience that doesn't go to motion pictures." Balaban declared that Telemeter will be the instrument that will keep the motion! picture industry from sinking into obscuity. It will be the difference between a profit and a loss, he added. TV CIRCUIT 'Adam and Ev with PINKY HERMAN. Telemeter ( Continued from page 1 ) more motion picture patrons than before." FP-C operates the Runnymede, Kingsway and New Toronto in the Etobicoke area, and has an interest in Nat Taylor's Westwood there. Also in the immediate area are the Odeon and Biltmore, the latter operated by die estate of the late Ben Oken. Journey' and 'Nun's Story' The Telemeter programming opened with "Journey to the Center of the Earth" and "The Nun's Story" for $1 each. Today, "Career" and "The F.B.I. Story" were offered and will be on again tomorrow. Sunday night, the Toronto Maple Leafs-New YorkRangers hockey game from Madison Square Garden was available for $1. The pictures, which had just come off the neighborhood circuit here, were available on alternate channels. Fitzgibbons described the reaction to date as "fantastic" and "overwhelming." "We had to take our sales force off," he said. "We are unable to More light + slower burn= lower costs MUtional TRADE MASK PROJECTOR CARBONS THE first of a series of closed circuit telecasts, under the supervision of Dave Tebet, took place vesterday when producers in Burbank watched a parade of new talent performing in New York. Assisting Dave in screening new talent is a staff consisting of Lou Ames, David Sontag, Richard Kelly and Edith Hamlin. . . . Arthur Freed, who'll produce the forthcoming 32nd annual "Oscar Awards" NBContest which will be simulcast Monday, April 4 (10:30-12 midnight) has added Yves Montand to the stellar array of talent. . . . Ingrid Bergman will CBStar in several 90-minute TV specials during the 1960-61 season. Initial vehicle will be produced bv her husband, Lars Schmidt who has also been pacted to do several specials for this net. Programs will be videotaped in Europe. . . . Hubbell Robinson Productions' presentation last month of "The Swingin' Years" for Ford Startime proved so well received that they've skedded a sequel for the NBChannels next Tuesday. Titled "The Swingin' Singin' Years," this one will again have Ronald Reagan as Host and will feature songs and stars of the Forties. . . . After five vears at NBC where he was writer-producer-director, Laurence Untermyer has resigned to become an account executive at Transfilm-Wilde. . . . Mike Merrick Associates has been retained by Burt Balaban's Princess Productions to handle national exploitation and promotion for "Murder, Inc." currently being filmed in Gotham and slated for release thru 20th Century-Fox. Henry Morgan makes his dramatic debut in this one. . . . TVision Suzannes Storrs utilizes a cute (and very smart) trick. When she plays "the sweet young thing" she's her natural blonde self. BUT when she's "the other woman" she dons a brunette wig. . . . "ft & & Greer Garson will star in the May 2 NBColorcast of Hallmark's presentation of George Bernard Shaw's "Captain Brasshound's Conversation." George Schaefer will produce-direct the 90-minute comedy which was written in 1889 for Ellen Terry and which was presented on Broadway several times. . . . Your LP library is incomplete if it doesn't have Rosa Rio's latest Vox Platter of a medley from "My Fair Lady" and "Gigi." An Organ-atic's delight. . . . Del Peters has taken over management of Van B. Fox, former director of "Wide Wide World" and currently megging "NBConcentration" which is produced by Jack Farren and stars Hugh Downs. . . . Back in 1932 (Feb. 29 to be exact) an ambitious young announcer took a temporary job at WEAF. The "temporary job" may well turn out to be a steady one for Jack Costello who's still there and regarded as one of the most popular of NBChirpers. . . . Here's one that is more truth than poetry and which really stumps Madison Avenoodniks. When the commercials come on, many living rooms become "leaving rooms." service any more subscribers than have applications in now until well into the future. Our telephone lines were jammed with new applicants, with calls from people who wanted to tell us how pleased they were with Telemeter, and from the plain curious who wanted to ask questions. Calls were received at the rate of four a minute, despite the fact that we undertook no special promotion for the opening." Telemeter Expansion Being Speeded Up In New York yesterday, Louis A. Novins, president of Telemeter, said that as a result of the reception of the system in Etobicoke its expansion time-table is being speeded up. Service will be provided to a 40,000 home area in Etobicoke, rather than the 13,000 home area originally planned. In addition, plans are being made for the installation of Telemeter systems in other Canadian communities, and the first for the U.S., probably in the Rego Park, Queens, area, is Assembly-Passed Bill Defines Radio-TV Libel Special to THE DAILY ALBANY, N. Y., March l.-The Assembly today passed and transmitted to the Senate a bill by Assemblyman Martin J. Kelly, Jr., New York City Democrat, amending the penal law to include in the definition of criminal libel, "a malicious defamation orally uttered, publicly communicated by-; radio or television." This was the first time such a measure had come to a vote here. expected to be started before the end of 1960, Novins said. Saying that the Etobicoke reaction "far exceeded our hopes for diis early stage," Novins asserted "Telemeter must be fulfilling a latent public demand for something new and better in television programming. We have apparently started a revolution in show business in Toronto this past weekend." ( Continued from page 1 ) film makes use of the scriptural count in the Books of Genesis of origins of mankind in order to ploit the sensational. The story, veloped in an atmosphere of bul onery, is judged to be blasphemi and sacrilegious in its presentation man's sex life as the invention of devil rather than as the handiwi of God. "This unconscionable offense to ligion is compounded by the tre ment in which the film-maker resc to indecencies and pornography t are blatant violations of Juda Christian standards of modesty decency. It is most regrettable t this film bears a Code Seal of proval of the Motion Picture As ciation of America." The Legion statement pointed that this is the first time since If that it has found it necessary to c< demn a film of a major Amerii company. The Legion condemr "Baby Doll," a Warner Bros, relea in December, 1956. "The Private Lives of Adam Eve" has not yet been shown to trade press for review either in Hoi wood or New York, nor had a scre< ing been scheduled as of ye-sterd Delta Theatres previously announc in New Orleans that the film \ have its world premiere at the Theatre there on March 24. The Legion has also condemnec second picture, "The Mating Urg released by Citation Films. The jection: "This film, presented urn the guise of a semi-documentary, considered to contain subject mat morally unacceptable in a mass n dium of entertainment. Its ethi and sociological values are also hi; ly questionable." Mass. Anti-Trust Suit Settled Out-of-Court Special to THE DAILY BOSTON, March 1. The ai trust suit of the Morse Thea! Franklin, Mass., owned by Walter' Mitchell, has been settled out of co for an undisclosed sum. Filed in 1952, the suit asked $ 000,000 in damages from the ei: majors and Republic, and three I cuits, RKO Rhode Island Corp., N England Theatres, Inc., and Int state Theatres Corp. The plaintiff claimed national s local conspiracies setting up a syst of runs, clearances and admiss prices. The suit was brought to t: last week before Judge Ford of Federal Court here, ".but at the c< elusion of the first day's evidence settlement was reached. musifex co 45 w. 45 st. n.y.c. music for 5 feature films j ci-6-4061