Motion Picture Daily (Jan-Mar 1960)

Record Details:

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A MILLION DOLLARS WORTH OF BUILT-IN PROMOTION! 125,550,000 READERSHIP! As a bestseller, as a paper-back, in national magazines (chapters and excerpts in Reader's Digest, McCall's, Satevepost, Vogue, Harper's Bazaar, Ladies' Home Journal, N. Y. Times Sunday Magazine) and as a newspaper serial in 30 key papers. AND TALK ABOUT PROMOTION! $500,000 CAMPAIGN! 27 million Quaker Oats packages will contain ticket for "Please Don't Eat The Daisies" good for one child under 12 if accompanied by paying adult. • ADS, TV SPOTS, KEYED TO EASTER RELEASE! Life, This Week, Parade, Sunday Supplements, Sunday comics in 35 newspapers, ads in 45 newspapers in 34 cities, TV spots on 4 big shows over CBS, ABC. Plus nationwide store displays. • And a special window card wherever Coca-Cola is sold across the nation. Just part of the Giant Promotion! see DORIS DAY DAVID NIVEN STAR IN "PLEASE DOWT EAT THE DANES'' co-starring J A N I S PAIGE KIDS! GET FREE TICKET INSIDE PACKAGES!