Motion Picture Daily (Jan-Mar 1960)

■ iky, March 22, 1960 Motion Picture Daily 3 1 I as Bill House Vote iits 'Rights' Action • From THE DAILY Bureau i)5HINGTON, March 21. The )j is expected to take up the I investment incentive tax act completion of its work on civil |measures. There remains about nutes of debate on the bill, would permit American firms breign operations to defer payI S. tax on money earned abroad it is returned to this country. bill, introduced by Rep. Hale I (D., La.), had earlier been ,iled for a vote, but was withwhen unexpectedly sharp opn developed on the floor. :he intervening days, it is unid that the majority leadership ken a much more firm attitude ir of the measure. This will, of . improve its chances considerThe AFL-CIO, whose vehement tion to the measure — which ressed in a broadside distributed mbers of Congress just before i on the bill started— has not ;d its mind. It says that the bill >i at a minimum, be changed to I tax deferral only for investmade in the world's underde_ fd countries. The Administration *-s in wanting this change, e believed that odds now favor passage of the Boggs bill, i the Ways and Means Cornmay find it necessary to make lange sought by the Adminisi and the AFL-CIO. Field Men for ow Queen' Drive ■(ia.l assignments of field exploirepresentatives to lend local ■tional support for the Easter lings of Universal-International's Snow Queen," were announced ;rman Kass, executive in charge ional exploitation for Universal. ■ assignments include Ben Katz jicago and South Bend openings; r Vogel to San Francisco; Mau ■ Bucky" Harris to Buffalo, Ror and Niagara Falls; Dick lan to the New York territorial lgs; Billie Sanders to the New territorial openings; George in to New Orleans; David Kane etroit; Sy Schechter to Mil;e; Bob Johnson to St. Louis; , Alan to Indianapolis; Duke ly to Cleveland; Al Pallidino to urgh. \ °rama in Peru la, Peru will be added to the American countries presenting ama, it was announced by B. G. jte, vice-president of Cinerama , who completed arrangements (Jose Figari, owner of the Diap Theatre in Lima. It is expected :he opening of Cinerama there ake place early in june. Cinis now being shown in CarBuenos Aires, Sao Paulo and ] are being formulated for Cini exhibition in Rio de Janerio Santiago de Chile. PLANS FOR "The Glenn Miller Story" promotion were announced yesterday by Universal Pictures staff (left to right) Henry "Hi" Martin, Paul Kamev, Phil Gerard, Jerome Evans, and Herman Kass. Big Drive for 'U9 Reissues ( Continued from page 1 ) April 1 the film will have premiered for a second time in San Francisco, Houston, St. Louis, Milwaukee and Buffalo, after having been withdrawn from circulation two years ago. More money is being spent to exploit the "Miller" re-release than was devoted to the film's first campaign in 1954, the trade press was told by Philip Gerard, Eastern advertising and publicity director for Universal. He said results of a Sindlinger survey indicated that the film has a potential audience of 23,000,000. A domestic gross of $3-3,500,000 is anticipated by the company for the "Miller" re-release. Its gross to date is about $7,500,000. A new campaign— new prints, newspaper ads, radio and TV spots and several new records— is being used for the film. For today's opening here. Universal will employ three WRCA disc jockeys broadcasting for a total of six hours, Ray Eberle and his band on stage, and the presentation of 45 RPM Miller records to the first 500 patrons. Finds Enthusiasm Intense Exhibitor enthusiasm and cooperation for the reissue has been "remarkably high," according to Henry H. "Hi"' Martin, Universal vice-president and general sales manager. He added that following its first-run bookings in key cities "The Glenn Miller Story" will move into playoff engagements, as would the average new release. Martin said that regardless of a film's success in its first runs it can't be reissued in a "crash" program. Instead, it must be replayed one level at a time until it reaches the neighborhoods. He also stated that at this point in its campaign "Miller" has acquired more money than did either "Pillow Talk" or "Operation Petticoat" at relative stages of their campaigns. To date, "Pillow Talk" has grossed $5,776,000 with playoffs completed in all but 20 per cent of its situations dollar-wise. The film rental for "Operation Petticoat" stands at $5,800,000 after 12 weeks, Martin said. Two hundred-fifty theatres are scheduled to show "The Snow Queen" for Easter. Production will begin next week on Ross Hunter's "Midnight Lace," starring Rex Harrison and Doris Day. Another film, tentatively titled "Day of the Gun," with Kirk Douglas and Rock Hudson, will begin production in mid-April. A date in late spring has been set for commencement of "The Grass is Greener," starring Cary Grant, Deborah Kerr, Robert Mitchum and Jean Simmons. "Romanoff and Juliet," with Peter Ustinov, is also planned by Universal. Publicity Men Attend Accompanying Gerard and Martin at yesterday's luncheon were Jerome M. Evans, Eastern promotion manager; Herman Kass, executive in charge of national exploitation, and Paul Kamey, Eastern publicity manager. B&H 8mm Projector With Reverse Feature Special to THE DAILY CHICAGO, March 21. Bell & Howell has announced an 8mm projector with the reverse feature in the $90 price market. It is the 254R, an addition to the Monterey line that retails for $89.95 at franchised photographic dealers. This projector has forward and reverse on a single control; sharp focus 1" f/1.6 anastigmat projection lens; enclosed gear-driven reel amis for smooth and quiet operation; bright tru-flector ( DFA ) lamp; fast power rewind; permanent factory lubrication; 400-foot reel capacity for a full half-hour show; self-contained case; simplified, fool-proof threading; die-cast aluminum construction. PEOPLE Howard Newman, long active in publicity and public relations in the legitimate theatre, lias joined Universal Pictures to work exclusively on (he road show release of "Saptacus." He will serve as assistant in advertising and publicity matters to Jefl Livingston, Universal's Executive Co-ordinator of Sales and Advertising, who is in charge of the "Spartacus" campaign. □ James E. McGhee, Eastman Kodak Co. vice-president in charge of U. S. sales and advertising, has been awarded the company's 40-year pin by Albeit K. Chapman, Kodak president. □ S. E. Newton, Jacksonville exhibitor who recently sold his Dixie Theatre to Cecil Cohen, has acquired the Martin Theatre, Wiklwood, formerly operated by MCM Theatres, of central Florida. □ Ray McNamara, resident manager of the Allyn Theatre, Hartford, for New England Theatres, Inc., has been elected to the board of directors of the Cerebral Palsv Association of Hartford. □ John Macpherson has taken over the post of booker at the Allied Artists branch office in Denver. He formerly was a booker for Universal in Minneapolis. In Denver he succeeds Frank Green, who has been promoted to die position of branch manager. Schneider Has Three Major Productions, Inc. has three pictures completed and ready for release, it is reported by Samuel Schneider, president. Thev are "Herod the Great," in Eastman color; "Caltiki, The Immortal Monster," and "The Unfaithfuls," a Ponti de Laurentiis production. Schneider said he is now negotiating for release of the three films in the U.S. and English-speaking countries. sBen-Hur9 Big in D. C. WASHINGTON, March 21. The special "Ben-Hur" office here has described the film's reception as "phenomenal." The Stanley Warner theatre, which seats 1444, is reported sold out for weeks in advance. The office has been swamped with telephone calls. Movielab Expanding Movielab Film Laboratories here is enlarging its operational quarters in the Movielab Building by converting substantial adjacent footage. This will provide facilities for the widely expanded program and services of die parent company and its subsidiary, Movielab Color Corp.